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You have all of the above—web site, brochures, web affiliates—and you may even have engaged a marketing consultant. E-letters are great ways to let prospects know more about you and your product or service.
If you haven’t already, you are developing a strong branding strategy.
You could be developing your first marketing plan.
You are learning to deliver more impactful messaging—developing a unique look, personality, and consistency in your message.
You begin articulating some proprietary thinking or your own methodology or approach to your product or service.
Key challenges: Making the best allocation of resources for maximum business benefit.
You have a marketing person full time who is charged with keeping you in front of the population you serve.
You likely have regular print and electronic presence.
Your web universe maintains powerful conversations with customers.
Your brand is strong and you use outside marketing support to refine your messaging and move aggressively into the market place.
You may be venturing into broadcast advertising.
If you are a consulting firm, your marketing department places articles and finds speaking engagements for staff in addition to other traditional marketing services, managing all your messaging and materials.
You are likely using outside business intelligence and competitive analytics.
You use outside agencies for your advertising in all media.
You are moving aggressively into all forms of electronic marketing.
You budget for marketing annually and have different types of marketing professionals on staff or under contract. These include event marketing, broadcast, print, and specialists in specific market segments such as children, women, etc. depending on your products and services.
You are deeply engaged in competitive analytics and business intelligence to guide your marketing strategies.