Advanced LinkedIn Strategies For 2014

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There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is.

Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this presentation, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques and success stories to help guide you toward generating business success through LinkedIn.

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Advanced LinkedIn Strategies For 2014

  1. 1. Agenda 1. Setting a Baseline 2. Converting Interest Into Attention 3. Attention Grows Into Value 4. Value Leads to Relationships 5. Relationships create Trust
  2. 2. About Me Chris Muccio Chief Digital Business Strategist www.SocialFusion.com • • • • Executive driving revenue growth through innovative & strategic uses of digital technology 24 years of corporate, consulting and small business success Authored Amazon Best Seller Creator of the CR3 Digital Growth Summit – (www.CR3Now.com) • Connect with me at www.LinkedIn.com/In/ChrisMuccio
  3. 3. Let’s Have a Little Fun… 250+ Million Users on LinkedIn… What Number are You?
  4. 4. Let’s Have a Little Fun… 250+ Million Users on LinkedIn… What Number are You?
  5. 5. Quick Poll Question What is “success” for you on LinkedIn? • • • • • • Getting new job Finding talent to hire Generating new sale Building leads Engaging target audience Other
  6. 6. Setting A Baseline Success, Strategy & Common Usage
  7. 7. Question What Does Success on LinkedIn Look Like?
  8. 8. LinkedIn “Warms” Cold Leads LinkedIn Profile • Ivy League MBA • Corporate – Senior Management • Highly Experienced • Writes a Column
  9. 9. LinkedIn “Warms” Cold Leads His Column
  10. 10. LinkedIn “Warms” Cold Leads LinkedIn Profile His Column Traffic • Credibility • Connect / Lead • “Drive” traffic
  11. 11. LinkedIn “Warms” Cold Leads LinkedIn Profile His Column Traffic Website • Lead Generation • Buying Decision • Credibility • Connect / Lead • “Drive” traffic Key Point Focus the Awareness toward the action you want to occur
  12. 12. Awareness  Ongoing Revenue • Corporate America • Now – Small Business Owner • “always add value”
  13. 13. Awareness  Ongoing Revenue Build Network Initial Follow up Connected with old colleagues Messaged Lorraine Daily Post 1 of 3/day
  14. 14. Awareness  Ongoing Revenue Build Network Initial Follow up Connected with old colleagues Messaged Lorraine Received Offer Interest Speaking Engagement $ Daily Post 1 of 3/day Conversions • • • Revenue Production Received offers to speak across US Three years later, still receiving paid offers to speak
  15. 15. Question Strategically Speaking…, How Should We Be Using LinkedIn?
  16. 16. Question Strategically Speaking…, How Should We Be Using LinkedIn? …Do you consider it a “social network” or a business platform?
  17. 17. Existing Platforms Business Platform Points to Ponder: • HR, Accounting, eCom, CRM, etc • We implement with: • Plan, Goal & Strategy • Allocate time, resources, outside help • Sustain What do we Generally Do? • • • • Desired Direction Preparation Sustained Effort Target Audience Vs. Vs. Vs. Vs. Signing On Haphazard Use Start and Stop Anyone
  18. 18. Where to Use? Consider this: • • • Not… “plug & play” revenue generator Conduit… meeting people / relationship building Effective… with integration
  19. 19. Question How do people tend to use LinkedIn?
  20. 20. Does this Sound Familiar?
  21. 21. Does this Sound Familiar?
  22. 22. Does this Sound Familiar?
  23. 23. Does this Sound Familiar?
  24. 24. Does this Sound Familiar? Invite Friends Search Profiles Email Updates Read Updates Join Groups “Hear” Success Stories
  25. 25. Converting Interest Into Attention Methodology, Roadmap & Foundation Setting
  26. 26. Question How Do I Create a Strategic Path for 2014?
  27. 27. The 4 Part Methodology For Results Maximizing Your Use of LinkedIn Goal Mindset Tactics
  28. 28. The 4 Part Methodology For Results Maximizing Your Use of LinkedIn Goal Mindset Tactics
  29. 29. The 4 Part Methodology For Results Maximizing Your Use of LinkedIn Goal Mindset Tactics
  30. 30. Building The Roadmap
  31. 31. Building The Roadmap Define My Business Goals
  32. 32. Building The Roadmap Find My Audience Define: 1. Who It Is 2. The Value they Seek 3. Where to Find Them
  33. 33. BUILDING THE ROADMAP Profile & Effective Use “Layers” 1. Complete Profile 2. Communicate Brand 3. Maximize Profile 4. Call to Action
  34. 34. Quick Poll Question How Complete is Your Profile? • • • • • Top Notch Somewhat More Work to Do Placeholder No Clue
  35. 35. “30 Second” Profile Makeover Professional Headline Immediate Branding / Virtually Omnipresent Billy Johnson Billy Johnson
  36. 36. “30 Second” Profile Makeover Professional Headline Immediate Branding / Virtually Omnipresent Billy Johnson Billy Johnson
  37. 37. “30 Second” Profile Makeover How You Appear On Search Search Engines use Social Information!
  38. 38. Roadmap Summary Business Goals (possible ideas) “Preparation” • DEFINE ______________________________ Target Audience • ACTION ______________________________ Maximize Profile • ACTION ______________________________ Effective Use • ACTION ______________________________
  39. 39. Attention Grows Into Value Generating Positive Visibility & Credibility
  40. 40. Generate Awareness Goal Mindset Tactics
  41. 41. “WARM”: Content in the Activity Stream Provide a Link Post 1. Can share directly to Twitter 2. Can share directly with Connections Like Comment Say Something Update my Profile Endorsements
  42. 42. “WARM”: Content in the Activity Stream Provide a Link Post 1. Can share directly to Twitter 2. Can share directly with Connections Key Points 1. Keep you “Top of Mind” 2. Activity should SUPPORT your Goal 3. Sustain Your Activity 4. You can “drive” traffic Like Comment Say Something Update my Profile Endorsements
  43. 43. “COLD”: Provide Entry Points Stand Out in a Crowd  Target Audience
  44. 44. “TARGETED”: LinkedIn Groups Key Points 1. Multiple Paths for Visibility 2. Where - 3 to 5 Groups 3. Who – Target Audience 4. When – Multiple Times/Week 5. How – Offer relevance
  45. 45. Quick Poll Question Are you strategically growing relationships? • • • • Yes Yes, but very slowly More Work to Do Not Really
  46. 46. Visibility Summary “Effective” Warm Contacts(possible ideas) • ACTION ______________________________ Cold Contacts • ACTION ______________________________ Groups • ACTION ______________________________ Amount of Time • ACTION ______________________________
  47. 47. Value Builds Relationships “The Secret Sauce” Building Relationships & Trust
  48. 48. Increase Engagement Goal Mindset Tactics
  49. 49. Question Realistically, how long do I spend? …And, where do I consider starting?
  50. 50. Time & Sustained Communication Time Efficient “Tasks in Under 10 Minutes” VERY QUICK 1. Glance at Notifications Tab 2. Check your Emails for Updates 3. Scan Activity Stream 4. Scan Google Alerts 5. Endorse someone QUICK 1. Respond to Endorsement 2. Interact in your Groups 3. Interact on Your Company Page 4. Message People
  51. 51. “Pat on the Back” …Bragg for someone else Things to Consider • Makes someone feel good • Takes about a second • Shows up on your activity stream • Gives someone a reason to contact you • Gives you a reason to contact someone
  52. 52. Relationships & Trust Engagement 1. Target Audience 2. Demonstrate Expertise 3. Offer Items of Value 4. Time / Sustained Communication 5. Call to Action
  53. 53. Relationships & Trust Post Daily Activity Engagement Daily Group Interaction 1. Target Audience Co. Page Interaction 2. Demonstrate Expertise 3. Offer Items of Value “Pat on the Back” 4. Time / Sustained Communication 5. Call to Action
  54. 54. Relationships & Trust Engagement 1. Target Audience 2. Demonstrate Expertise 3. Offer Items of Value 4. Time / Sustained Communication 5. Call to Action 9 Tasks in < 10 Minutes “Click to Learn More”
  55. 55. Power In Numbers One Click Sharing Ability to Engage Thousands
  56. 56. Final Polling Question Is Your Current LinkedIn Network Comprised of… • Nurtured & Engaged Leads • Friends & Business Connections • Anyone Who Invites Me
  57. 57. Relationships lead to Trust Trust Drives Our Success!!
  58. 58. Grow Your Conversions Goal Mindset Tactics
  59. 59. More Active  Built Following Increase Activity Group Grew Wanted to be more active on LinkedIn Global membership and participation Conversions Created Group 30 Day Linking Blitz • • • • Activity & Contacts Group is Growing and Expanding Around World Built More Relationships Received Revenue Opportunities
  60. 60. Key Takeaways “Results” Have Identifiable & Measurable Goal • ACTION ______________________________ Find Target Audience • ACTION ______________________________ Effective Participation • ACTION ______________________________ Engage & Build Trust • ACTION ______________________________
  61. 61. Free OnDemand Webcast: Advanced LinkedIn Strategies for 2014 Follow Us:
  62. 62. Thank You!

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