Southwest airlines
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Southwest airlines

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IPER PGDM, Bhopal

IPER PGDM, Bhopal
Aniket Bushal

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Southwest airlines Southwest airlines Presentation Transcript

  • Presentation By Aniket Bushal Mohit Malviya Chandraprakash Moolchandani
    • Founded in 1971 by Herb Kelleher and Rollin King
    • Headquartered in Texas, U.S.A.
    • Largest airline in the world in carrying passengers
    • American low cost airline
    • Sixth largest U.S. airline by revenue
    • As of May 3, 2009, operates approx. 3500 flights daily
    • Third-largest passenger fleet in the world
    • One of the world’s most profitable airline
    • Posted a profit for 36 th consecutive year in January 2009
    • Customer service delivered with a sense of warmth
    • Friendly atmosphere
    • Individual pride
    • Company spirit
    • Low cost provider
    • Be the low cost provider
    • Southwest’s Unique Methodology
    • People job security.
    • People work for their compensation.
    • Fare structure system
    • Fair reservation system
    • Airports utilized.
    • In this organization they only want people oriented customer service.
    • It means put people first, by that they know their views about South West airlines.
    • They make strategy to find out the hidden needs of customer about any airlines.
    • There is no place for any employee who is “Self Oriented”
    • They need people who are motivated by serving others
    • Employees are company’s only true competitive advantage.
    • Family-friendly
    • Maximum investment in employee training
    • Empowering their employees
    • Higher employee productivity and satisfaction.
    • People first strategies lead the organization to recruit smarter, positive, and loyal employees.
    • We know that the high standards of service depends upon having staff who are proud of the company.
    • Employees are only the person in our organization who take care of every field, relating to the company.
    • Richard Branson successful entrepreneur in airways he said such a good ex . 1.people come first. 2. customer 3. shareholders .
    • The rational for this ranking is sound, its logic firmly based on the connection between how firms manage people and the profit they achieve.
    • We know that the customer satisfaction which generates all important recommendations.
    • For any organization success technology, financial structure, competitive strategy will play different role for short time. But employee will play a very vital role.
    • Founder Herb Kelleher do song and dance routinely for his employees.
    • He is known for his high energy, enthusiasm, and motivation, not only in Southwest but also in whole of the American industry.
    • Kelleher step down as chief executive when he turned 70 said one of the supervisors. He says “if he can why can’t we.”
    • Employees are also rewarded with high perks and compensations for their work apart from salary.
    • Employees are awarded for their team skills.
    • Southwest have combined market capitalization of all other US based airlines put together.
      • Many of the airline workers came from employee referrals.
      • Libby Sartain, Vice President, Southwest says that “In this economy, we still need to do everything we can to attract new employees.”
      • Company use incentive programs to improve moral, attendance goals, and to recruit employees.
      • They distribute cars to the employees through competitive programs.
      • "Any time you give something to an employee, they are reminded of a milestone. If you give the cash equivalent, for example, they're going to put it towards a bill and forget about it in two days," official says.
    • THANX