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Southwest airlines
 

Southwest airlines

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IPER PGDM, Bhopal

IPER PGDM, Bhopal
Aniket Bushal

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    Southwest airlines Southwest airlines Presentation Transcript

    • Presentation By Aniket Bushal Mohit Malviya Chandraprakash Moolchandani
      • Founded in 1971 by Herb Kelleher and Rollin King
      • Headquartered in Texas, U.S.A.
      • Largest airline in the world in carrying passengers
      • American low cost airline
      • Sixth largest U.S. airline by revenue
      • As of May 3, 2009, operates approx. 3500 flights daily
      • Third-largest passenger fleet in the world
      • One of the world’s most profitable airline
      • Posted a profit for 36 th consecutive year in January 2009
      • Customer service delivered with a sense of warmth
      • Friendly atmosphere
      • Individual pride
      • Company spirit
      • Low cost provider
      • Be the low cost provider
      • Southwest’s Unique Methodology
      • People job security.
      • People work for their compensation.
      • Fare structure system
      • Fair reservation system
      • Airports utilized.
      • In this organization they only want people oriented customer service.
      • It means put people first, by that they know their views about South West airlines.
      • They make strategy to find out the hidden needs of customer about any airlines.
      • There is no place for any employee who is “Self Oriented”
      • They need people who are motivated by serving others
      • Employees are company’s only true competitive advantage.
      • Family-friendly
      • Maximum investment in employee training
      • Empowering their employees
      • Higher employee productivity and satisfaction.
      • People first strategies lead the organization to recruit smarter, positive, and loyal employees.
      • We know that the high standards of service depends upon having staff who are proud of the company.
      • Employees are only the person in our organization who take care of every field, relating to the company.
      • Richard Branson successful entrepreneur in airways he said such a good ex . 1.people come first. 2. customer 3. shareholders .
      • The rational for this ranking is sound, its logic firmly based on the connection between how firms manage people and the profit they achieve.
      • We know that the customer satisfaction which generates all important recommendations.
      • For any organization success technology, financial structure, competitive strategy will play different role for short time. But employee will play a very vital role.
      • Founder Herb Kelleher do song and dance routinely for his employees.
      • He is known for his high energy, enthusiasm, and motivation, not only in Southwest but also in whole of the American industry.
      • Kelleher step down as chief executive when he turned 70 said one of the supervisors. He says “if he can why can’t we.”
      • Employees are also rewarded with high perks and compensations for their work apart from salary.
      • Employees are awarded for their team skills.
      • Southwest have combined market capitalization of all other US based airlines put together.
        • Many of the airline workers came from employee referrals.
        • Libby Sartain, Vice President, Southwest says that “In this economy, we still need to do everything we can to attract new employees.”
        • Company use incentive programs to improve moral, attendance goals, and to recruit employees.
        • They distribute cars to the employees through competitive programs.
        • "Any time you give something to an employee, they are reminded of a milestone. If you give the cash equivalent, for example, they're going to put it towards a bill and forget about it in two days," official says.
      • THANX