These challenges are based upon changing needs & wants of the consumer.
Consumers are increasingly aware of environmental issues, and will often only buy goods from firms that can show they have not damaged the environment.
There are more women in work, people living longer, more single parent families, and the average family now has less than 2 children. These factors mean that customers have changed and the firms have to provide goods/services to match their demands. Eg, there has been an increase in companies providing holidays for the over sixties.
TECHNOLOGICAL CHALLENGES These challenges are based upon changing technology. Technology is changing rapidly, therefore businesses find themselves investing in new technology regularly so as not to be left behind by their competitors. New technology requires money to be spent on the equipment and training for staff. then now