Communications 2.0 Bootcamp
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Communications 2.0 Bootcamp



Putting web 2.0 and social media to work for foundations. This presentation was part of an interactive workshop at the Conference of SW Foundations in Vail, Colorado on October 1, 2010. Presented by ...

Putting web 2.0 and social media to work for foundations. This presentation was part of an interactive workshop at the Conference of SW Foundations in Vail, Colorado on October 1, 2010. Presented by Josie Burke from El Pomar Foundation and Rob Simon from BurstMarketing.



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    Communications 2.0 Bootcamp Communications 2.0 Bootcamp Presentation Transcript

    • Communications 2.0 Boot Camp
      Putting Web 2.0 & Social Media To Work
      For Foundations
    • 12 Platforms
      And How To Use Them
    • Why Use Social Media
      Great way to tell and share stories
      Now mainstream
      More effective and engaging
      Sustainable & green
      Cost-efficient and scalable
      Starts conversations
      Invites people into your org
      Assists with transparency
      Can become viral
      Trackable, measurable and ROI
    • Why You Should Care
      In 2005, 8% of adults had a social network profile. Today, nearly 40% do.
      Nielsen reports that 142 million Americans use social media, largest in the world
      Usage (time spent) increased 86% over last year
    • “If you are online, you are using social media.”
      Universal McCain
      Comparative Study on Social Media Trends
    • 1. Facebook
      The “standard” for social networking, social media, social content
      500 million users
      500 billion minutes/month
      135 friends average
    • How To Use Facebook
      Build official, branded “fan” page with info on organization, mission
      Find fans to “like” your page
      Post updates and news regularly on you and grantees
      Upload videos and photos
      Promote and publicize events
      Open up your page to allow fans to post, comment & discuss
      Use surveys
    • How To Use (cont.)
    • 2. Twitter
      Real-time micro-blogging using phone, computer, tablet
      106 million+ users
      300,000 new accounts every day
      97% have less than 100 followers, follow less than 100 Twitters
      55 million Tweets per day
      140-character text-messages with short links to photos, videos, URLs, blogs,
    • How to Use Twitter
      Set up an official Twitter feed with custom background and @YourOrganization handle
      Post daily updates, links to interesting articles, grantee information
      Create a TwitterList of @handles for organization’s staff, partners, supporters, grantees
      Use “” to find and connect with top tweeters in your area
      Reply, retweet and join discussions
      Recruit staff, volunteers, supporters, grantees
      Promote an event, campaign, movement, issue
    • How to Use (cont.)
    • 3. Mobile & Smartphone
      A “Swiss army knife” phone that provides Internet access & browsing, GPS & location, email, audio, video, photo, SMS text-messaging, calendars, contacts applications – and oh yes, making telephone calls
      iPhone, Blackberry, Droid (Google)
      Predicted to overtake “regular” phones w. 50% penetration by 2011
      285 million mobile users now (60 million of which were “smart”)
      Becoming the new standard for mobile communications
    • How to Use Mobile
      Make your website “mobile” friendly so it can be easily viewed on mobile devices (no Flash)
      Partner with cause-related apps such as CauseWorld to promote a cause, raise funds
      Integrate usage of your Facebook, Twitter accounts on mobile platforms
      Build an “off-the-shelf” iPhone app that aggregates your content from multiple RSS feeds using AppMkr
      Create a custom app for iPhone, Droid
    • 3. Mobile & Smartphone
    • 4. YouTube & Video Sharing
      Video sharing and hosting website
      2 billion views a day, nearly double primetime audience of all TV networks combined
      24 hours new video uploaded every minute
      Avg person spends 15 minutes a day on YouTube
      More video in 6 months than networks have created in 60 years
    • How to Use YouTube
      Buy Flipcams at nonprofit rate and start making videos of what you & grantees do
      Create 15 second opening with logo, music, brand
      Keep videos short, fun, compelling
      Average YouTube video is 19 seconds!
      Create branded, custom YouTube channel
      Post videos, share on Facebook, Twitter, website, email, newsletter
      Invite supporters to upload video responses, comments
    • How to Use Video (cont.)
      Set up other video platforms
      Vimeo, Blip.TV, Brightcove
      Use TubeMogul to distribute one video to all platforms at once, maximizing content distribution
      Distribute as “podcast” on iTunes and other podcast portals using FeedBurner
      Track views and learn what sticks
    • How to Use YouTube
    • 5. Blog
      A blog is…
      personal diary
      daily pulpit
      collaborative space
      political soapbox
      breaking-news outlet
      collection of links
      memos to the world
      Whatever you want it to be!
      50 million and counting
    • How to Use a Blog
      Real power is a blog’s ability to “push” content out into “blogosphere”
      People can find posts, enter conversations
      Maintain regularly – pick a frequency
      Pick a content approach and strategy
      Identify internal “owners” or collaborative owners
      Find, link and cross-link with other blogs
      Integrate with Website, social media
    • 5. Blog
    • 6. Web 2.0
      Websites that move away from static pages toward dynamic
      Flash, javascript or HTML 5 animation
      Customizable home pages
      RSS feeds to push content
      Searchable databases / custom information
      Media (video, podcasts, audio)
    • How to Use Web 2.0
      Add animated player of photos of grantees
      Add “ShareThis” widget to facilitate social sharing
      Integrate blog into website
      Feature video(s) of grantee
      Subscribe to RSS feeds, podcasts
      Create searchable database of grantees
    • 6. Web 2.0 site
    • 7. Online Annual Report
      A “flip-able” page-turning PDF
      Embedded audio, video
      Interactive with polls, hyperlinks, email, sharing
      Trackable and measurable
      Print-on-demand options
      Scalable and viral at no cost
    • How to Use Online Reports
      Community reports with video stories on grantees
      Annual reports with financials, foundation information
      Animated charts and graphs to bring foundation mission to life
      Self-publish magazines, whitepapers
    • 8. ePR & Community
      Engage with your community online
      Yelp! Community sharing and rating
      Google Places
      Reach out to online local websites and newspapers, i.e. YourHub and MetroMix
      Issue ePress Releases
    • How to Use ePR & Community Sites
      Set up and “claim” your organization on popular local sites
      Google Places
      Yahoo Local
      Build online ePR distribution list
      Websites, newspapers, bloggers
      Free ePR sites
      No excuses: send ‘em!
    • 8. Community Sharing
    • 9. eNewsletter
      Regularly distributed electronic newsletter with current information
      Subscribers (for free)
      eNewsletter/eMail services
      Vertical Response
      Emma Mail
    • How to Use eNewsletter
      Set up a graphic, bold template
      Build subscription base
      Have subscribe button on home page
      Embed multimedia
      Video “play” window but not actual video; won’t go through spam
      KISS (Keep it simple & sincere)
      Honest voice, breezy, newsy
      Allow for unsubscribe
      Don’t overwhelm: monthly or qrtly
      Monitor open-rates and clicks & learn
    • 9. eNewsletter
    • 10. Content Sharing
      You’ve got content – now share it!
      Videos (we’ve talked about)
      Photos on flickr
      Presentations on Slideshare
      Live video webcasts on uStream
      Live radio show on BlogTalkRadio
      Conference calls on Skype, ReadyTalk
    • 10. Content Sharing
    • 11. Listening & Polling
      “Listen” to what people are saying about your organization, grantees and issues
      On blogs, Tweets, discussion boards, forums
      Poll your audience with interactive online surveys
      E.g. SurveyMonkey
      Many free listening and polling tools
      Spy, ViralHeat, FiltrBox
    • 11. Listening & Polling
    • 12. Engagement & Mobilization
      Social networking software and websites that help you to:
      Raise awareness
      Create engagement on an issue or cause
      Spread information and support
      Get votes
      Raise funds
    • How to Engage & Mobilize
      Start a petition drive on Twitter using
      Create events, polls on your Facebook page
      Raise funds for your cause on CauseWorld (website and app)
      Promote an event with EventBrite
      Use SpredFast and SmallAct to reach across multiple social media platforms to engage and mobilize
    • 12. Engagement & Mobilization
    • 13.Other
      Your ideas?
      Other services?
      The next best thing?
    • Social Media Game
      The Social Media Game
      GetSmartNow Foundation
    • GetSmartNowMISSION
      To provide college scholarships to financially disadvantaged students who excel academically.
    • Group Exercise
      Each group given a communications goal
      Each group has 90 points to “spend” to accomplish goal through communications platforms
      “Playing cards” distributed to help guide group decision-making
      Each group will report back to share its communication strategy
    • Additional Resources
    • Twitter – find topics of discussion – petitions on Twitter
      Tweetdeck – organize, manage and publish tweets
      HootSuite – organize, manage and publish tweets or – create shortened URL links
      TwitPic – share photos
      Twitalyzer –monitor Twitter stats, influencers
      Mr. Tweet – find influencers
      Klout – influencer cultivation
      FriendorFollow – influencer cultivation
    • Free Listening & Monitoring
      GoogleAlerts – on any topic
      GoogleReader – RSS reader
      SocialMention – all user-generated content
      Technorati –blogs
      Spy – all user-generated content
      FiltrBox – social media mentions
      vViralHeat – social media mentions
      Backtype –blog comments
      YackTrack – social media comments
      Boardtracker – alerts on discussion boards
      Twilert & Tweetbeep – Twitter mentions
      FriendFeed – social aggregator
      YahooPipes –blog and topic monitor
    • Paid Listening & Management
      Radian6 – comprehensive listening and tracking
      SpredFast – comprehensive social media management
      SmallAct – web software specifically for non-profits to help them raise money, find supporters and maximize social media
    • Fundraising & Engagement
      Crowdrise – fundraising website, community, gaming
      Convio – marketing, fundraising, advocacy for nonprofits
      FirstGiving – fundraising
      FourSquare – cause related iPhone app
      ChipIn – widget used in fundraising w. “donate” button
      GlobalGiving – online marketplace for philanthropy – empowers people to take action
      Givezooks – support a cause in minutes
      YourCause – fundraising through personal web pages
      JustGive – remove barriers to charitable giving – spread a ripple of good
      SocialVibe – micro-fundraising through social media
    • Other
      LinkedIn – professional networking
      EventBrite – event management
      Upcoming – event management
      MobileCommons – SMS text messaging campaigns
      TextMarks – SMS text messaging campaigns
      AppMkr – “off-the-shelf” iPhone apps
      Ning – build your own social network ala Facebook
      Brightkite – geolocation website and app
      Gowalla – geolocation website and app
    • Contact orFollow Me
      Rob Simon, President
      (303) 641-0946
    • Contact orFollow Me
      Josie Burke
      Director of Communications
      (719) 577-5750