¿Cómo tuitean las organizaciones internacionales?

874 views
808 views

Published on

Burson-Marsteller, empresa global líder en relaciones públicas y comunicación, publicó la última edición de su estudio Twiplomacy (www.twiplomacy.com), en esta ocasión analiza específicamente las organizaciones internacionales y sus dirigentes en Twitter.

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
874
On SlideShare
0
From Embeds
0
Number of Embeds
228
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

¿Cómo tuitean las organizaciones internacionales?

  1. 1. Twiplomacy 2013 How International Organisations Tweet Most Effective International Organisations on Twitter AVERAGE NUMBER OF RETWEETS PER TWEET 130 100 82 69 68 @CERN @unicef @un @WWF @greenpeace European Organisation for Nuclear Research United Nations United Nations Children's Fund Organisation World Wide Greenpeace Fund for Nature Most Followed International Organisations NUMBER OF FOLLOWERS 2,226,255 1,989,109 1,959,827 @unicef @un United Nations Children's Fund United Nations Organisation 1,425,259 1,160,039 @davos @refugees @WWF World Economic Forum UN Refugee Agency World Wide Fund for Nature Most Active International Organisations AVERAGE TWEETS PER DAY 42.5 22.7 20.7 18.7 18.5 @EspacioOEI @unfoundation @unisgeneva @undp @un Organización de Estados UN Foundation UN Geneva UN Development United Nations Organisation Iberoamericanos Most Conversational International Organisations PERCENTAGE OF @REPLIES 37% 35% @eurocontrol 32% @imohq 18% 16% @un @who United Nations Organisation EUROCONTROL International Maritime Organisation @esa European Space Agency The United Nations World Health Organisation Tweeting Since YEAR INTERNATIONAL ORGANISATIONS SIGNED UP TO TWITTER 47 2 2007 17 12 2008 2009 16 2010 2011 5 2012 Greenpeace was the first international organisation to sign up to Twitter on 4 April 2007. In 2009, 47 percent of the international organisations we looked at joined Twitter. Data was gathered on 1 November 2013 using Twitonomy.com. For the full report go to twiplomacy.com and follow @Twiplomacy on Twitter for daily updates. twiplomacy.com

×