120 digital tips latinoamerica ingles burson marstellerPresentation Transcript
120B‐M DIGITAL TIPS – LATIN AMERICAB M DIGITAL TIPS LATIN AMERICAWhy must Corporations consider participating in Social Media
120 B M Digital Tips120 B‐M Digital Tips Burson‐Marsteller, an international communication and Public Relations is a leader in innovation, knowledge and quality of service, has developed a set of tips for companies to learn why is it important to participate in the digital world from a corporate perspective. corporate perspective. 120 B‐M Digital Tips gathers a series of recommendations prepared by our digital Latin American B M team prepared by our digital Latin American B‐M team (http://latam.bm.com).
LISTENING AND PLANNING
Listening and Planning1. Listening is the first step before initiating a dialogue in the social media arena. Listen to your audiences, monitor the buzz surrounding your brand to understand what they say about it, gather consumer insight and predict vulnerabilities and crisis situations. situations2. Develop a deep online diagnosis to check and evaluate brand image and reputation in social media, and, benchmark your competitors. A complete Digital Check‐Up allow us to identify strengths, weaknesses, opportunities and threats to the corporate image and provide insights to develop a social media strategy. 3. Pick a department ‐‐ public relations, marketing or a cross‐functional team‐‐ or identify/hire a social media strategist to coordinate your social media strategy and promote the relationship with company’s audiences.4.4 Bring all hands to deck C level, PR, Marketing, Legal, HR, customer care and other areas to ensure that everyone Bring all hands to deck – C‐level PR Marketing Legal HR customer care and other areas – to ensure that everyone understands the importance of social media and their impact on business goals.5. Prepare the organization to be transparent and deliver agile and solution‐based answers to stakeholders in social media.6. Develop Social Media Policies for employees that reflect the culture of your organization, engage people and provide training for better results.7. Prepare guidelines for managing company profiles in social media according to the strategic goals and best practices for global and local governance. best practices for global and local governance.8. Set up a crisis plan for when (rather than if) a crisis occurs.9. Develop a FAQ that can be readily available for common inquiries within social network platforms.10. Train your public‐facing teams to handle those moments when they don’t have an easy answer.
PARTICIPATING AND ENGAGING AND ENGAGING
Participation and Commitment1. Before you open a social media channel, be sure to identify the most common questions your audience is asking. Listening is the first step to embrace social media.2. Never, ever use ghost writers. Make sure the audience knows who is talking with them – a person, a team or a department. On Twitter, you might want to use hash tags for identifying the origin of each post, if your profile is managed by different people.3. Consider brand experience convergence in social media for every branded communications broadcast.4. Don’t make it just about your brand; deliver also content that adds value to users’ lives.5.5 Transparency is everything. If you make a mistake, own it and make the company position clear. Transparency is everything If you make a mistake own it and make the company position clear6. Build your messages as clear, direct and attractive as possible. Remember that searching for information and social networking are the main reasons for people to use social media, but having fun is also an important driver.7. Promote a relationship with your audience through open dialogue, and leverage the potential of social media to enhance the company customer service. Make sure your company has the appropriate structure and the right approach to respond to all demands before you start interacting. 8.8 Digital natives and immigrants are more visual and iconographic readers than textual. Consider producing videos, images Digital natives and immigrants are more visual and iconographic readers than textual Consider producing videos images and apps to add value to your messages.9. Understand the difference between “trolls” – people who constantly complain, looking for notoriety – and the legitimate important issues that deserve more attention.10. Identify key online influencers of your brand, in order to strengthen relationships.
Measuring Results1. One of the biggest mistakes made by corporations in social media is to first implement the online program or campaign, and only later thinking of how to measure results. Measuring results in an effective manner demands planning; therefore, explore all possibilities of measurement and define your goals, targets and the specific results you need to measure according to your business goals.2.2 Measure the results weekly. Platforms like Twitter only maintain data records for a short period Measure the results weekly Platforms like Twitter only maintain data records for a short period of time ‐ 7 days in the case of the micro blog. In order to effectively measure all the results, you need constant evaluation.3. Understand and explore the different methods of measuring each social media, and choose those that best fit the strategy, establishing a pool of metrics that can be used h h h b f h bl h l f h b to build an index for evaluating the companys image and reputation, such as Return on Engagement (ROE). Rely on the help of experts. 4. When you are the manager of the profile or account, you can obtain analytical data When you are the manager of the profile or account, you can obtain analytical data provided by the platform itself, as in the case of Facebook, Youtube, Slideshare and other spaces. 5. There are hundreds of free or low‐cost subscription platforms on the Internet that facilitate the process of measuring results, such as TweetReach and TwitterCounter, SocialBakers, tag cloud generation tools like Wordle, platforms for analyzing Google keywords and many others. Talk to an expert to understand the potential of these tools and develop your measurement index. k d d th T lk t tt d t d th t ti l f th t l dd l ti d6. In addition to the free platforms, search on the market for large‐scale measurement and management tools, which can integrate data from different social media and facilitate tracking and analysis of results for your strategy.
Measuring Results7. Compare the ratings each month against the data originally obtained through the company’s image and reputation diagnostic (Digital Check Up), in order to evaluate the evolution and results of your online initiatives and, if necessary, correct routes and (Digital Check‐Up), in order to evaluate the evolution and results of your online initiatives and, if necessary, correct routes and review planning.8. Integrate measurement of online results with measurement of offline initiatives, in order to obtain a global view of the communication program in regard to reach, exposure, target audience engagement and influence on changing stakeholders’ perceptions and attitudes. i d i d9. Measuring the impact and reach of messages posted by third parties is key in a crisis prevention and management process. Map the company main issues and track the indexes frequently though monitoring and measurement.10. Ad‐hoc surveys and image audits, traditionally used in public relations programs, are also valuable tools to measure qualitative results of social media programs. This can be easily done through online tools and the social media itself.
REASONS TO USE SOCIAL MEDIA IN LATIN AMERICAMEDIA IN LATIN AMERICA
10 Reasons to Participate Latin America1. The online population in Latin America grew 927% in 10 years. There are more than 182 million people with Internet access, representing 32.1% of the region’s population. 2. Social media usage in Latin America is much higher than the global average. In this region, social media reach 88% of Internet users above age 15, a percentage that globally is only 70%. b h l b ll l3. By region, social media penetration in Latin America is only second to North America, with 90%. Europe comes in third, with 84%, and Asia‐Pacific as last, with 48%. 4.4 The Internet is an important factor for purchase decisions in Latin America. In a period of three months, 91.6% of The Internet is an important factor for purchase decisions in Latin America In a period of three months 91 6% of interviewees in ComScore’s survey claimed that information found on the Web helped them make a decision before a purchase. 5. Latin America is the only region in the world where Internet users access more blogs (62.9%) than online news portals and sites (56.5%). and sites (56 5%)6. In terms of blog reach, Latin America comes second, with 61.6% penetration in the online population above age 15, behind North America (62.7%). The global average is 51%.7. Facebook is the main social network in the region. Five of the 20 top countries on Facebook, by number of users, are from g p y Latin America: Mexico (26 million, 6th place in the ranking), Brazil (20.4 million, 9th), Argentina (15.4 million, 13th), Colombia (14.4 million, 14th) and Venezuela (9 million, 20th). Chile comes in 21st, with 8.4 million, and Peru in 24th, with 6.1 million.8. When we look at data showing reach compared to the online population above age 15, Latin America has 6 countries g p p p g , among the top 15: Chile (89.5%, 4th), Argentina (88.3%, 6th), Venezuela (87.8%, 7th), Colombia (86.7%, 10th), Peru (83.4%, 11th) and Mexico (82.6%, 12th).9. On Twitter, Latin America also has a significant presence. Six markets are among the Top 15 on the micro blog in penetration per adult online population (age 15 and higher): Brazil (22%, ranked 2nd), Venezuela (21%, 3rd), Argentina p p p p ( g g ) ( , ), ( , ), g (13%, 8th), Chile (12%, 13th), Mexico (11%, 14th) and Colombia (10%, 15th).10. There is already one active cell phone for each inhabitant in Latin America. The density for every 100 inhabitants went from 55.4 in 2006 to 99.9 in 2010. Sources: Internet World Stats, jun/11; Comscore Latin America, mar/11; SocialBakers, jun/11; Teleco.com, jun/11
10 REASONS TO USE SOCIAL MEDIA IN ARGENTINASOCIAL MEDIA IN ARGENTINA
10 Reasons to Participate Argentina1. 28% of Internet users in Argentina are above 45 years‐old. It is the highest rate compared to the other countries in Latin America. Latin America2. Argentina has the 3rd highest social networking sites reach in Latin America, with 89.7% of online population accessing social media. The average in Latin America is 87.7%, and 70.5% globally. 3. Facebook surpassed Google as the 1st position of Top Sites in Argentina, and YouTube is ranked 4th, by audience, after Google and Google Argentina. 4. Facebook has 15,4 million users in Argentina. The country is in the 13th position of the global ranking by number of users. users5. Argentina is the 4th Latin America country on Twitter, after Brazil, Mexico and Venezuela, in number of users. 6. 24% of Internet users in Argentina conducted online transactions, especially men aged between 25 to 55 years‐old, and upper and middle socioeconomic status. 7. The country also experienced a growth of 300% in Internet mobile connection in the past year, with 18.1% growth in home connections. 30% of social networking users in Argentina access these social platforms using mobile phones.8. Audience traffic to image sites grew 36% in Argentina. 9. Argentineans spend 7 hours per month, in average, watching online videos. 10.10 Argentina is Groupon’s top market, with one out of five web users visiting the coupon site in February 2011. ’ k h ff b h b Sources: Comscore Latin America, mar/11; Alexa.com, jun/11; SocialBakers, SocialBakers jun/11; Mindshare Argentina; Ecualink Ecualink.
10 REASONS TO USE SOCIAL MEDIA IN BRAZILSOCIAL MEDIA IN BRAZIL
10 Reasons to Participate Brazil1. Brazil is already the fourth biggest PC market in the world, ahead of the United Kingdom and Germany, and behind United States, China and Japan.2. There are 76 million people connected to the Internet in the country: 1 in every 3 people. More than half of internet users already access broadband, either fixed (14 million) or mobile (24.4 million). 3. It is estimated that approximately 5 million bloggers are active, and the country is the 3rd most active on the blogosphere.4. With 20.5 million users in June 2011, Facebook is the fastest growing social network in the country, followed by Twitter and Linkedin. Brazil is the sixth country in the world in number of Facebook users, behind the United States, Indonesia, United Linkedin Brazil is the sixth country in the world in number of Facebook users behind the United States Indonesia United Kingdom, Turkey, India, Mexico, Philippines and France.5. Facebook’s growth rate in Brazil was 131% in the last six months, ranking in 10th place behind the Democratic Republic of Congo (674%), China (377%), Somalia (238%), Sierra Leone (193%), Palau (189%), Republic of Congo (158%), Burundi (152%), Solomon Islands (142%) and Guinea (138%). Islands (142%) and Guinea (138%).6. It is estimated that approximately 17 million users Twitter exist in Brazil, and 42.5% of them spend on average 6 hours per day at the micro blog. With the launch of the network in Portuguese, in June 2011, an even greater popularity of the network is expected.7.7 B il i th 3rd country in the world with largest penetration in Twitter (23.7%), trailing only the Netherlands (26.8%) and Japan Brazil is the 3 t i th ld ith l t t ti i T itt (23 7%) t ili l th N th l d (26 8%) d J (26.6%). 8. Brazil is the 5th largest global audience of YouTube, with more than 26 million single users per month, behind USA, Japan, Germany and United Kingdom. It is estimated that more than 30 thousand videos are uploaded per day in the country.9. Orkut is no longer the most used relationship network in the country: it dropped from 2nd to the 7th position as the most accessed site in the country, according to Alexa.com, trailing Google Brazil, Google, Facebook, YouTube, UOL and Windows Live. But the launch of the Live Orkut community, in May 2011, attracted more than 5 million members in the first week alone. 10. Smartphone users are already abandoning web navigation through the computer. A survey conducted with 3 thousand users of the cell browser Opera Mini in Brazil shows that 45% of the persons interviewed are sole users of mobile internet, without access to fixed networks. Sources : IDC, feb/11; Internet World Stats, jun/11; Teleco, jun/11; Comscore Latin America, mar/11; e-Life, mar/11; Alexa.com, jun/11; SocialBakers, jun/11; Opera and Teletime, may/11.
10 REASONS TO USE SOCIAL MEDIA IN CHILESOCIAL MEDIA IN CHILE
10 Reasons to Participate Chile1. Chile has one of the highest Internet and social media penetration rates in Latin America, compared to the total population. 50,27% of Chileans have access to the Internet, and 45% are on Facebook (8,4 MM people).2. The country has the highest social networking sites reach in Latin America, with 91.7% of Internet users accessing social media. The average in Latin America is 87.7%, and 70.5% globally. 3.3 Practically every Chilean has a cell phone – there are 17.6 MM active devices for a population of 17.1 MM people. Practically every Chilean has a cell phone – there are 17 6 MM active devices for a population of 17 1 MM people4. Around 900K Chileans are on Twitter, and they use the microblog intensively for social, political and brand complaints. 5. Twitter and Facebook are being used in Chile to organize massive street protests regarding policies in ecology, education and labor issues.6. Internet users in Chile are “older” compared to the other countries in Latin America: 47% of users are above 35 years‐old. In Venezuela, for example, only 28% of Internet users are above 35 years‐old. 7. Chileans spend 7.6 hours per month, on average, watching online videos. 8. Facebook surpassed Google at the 1st position of Top Sites in Chile, and YouTube is ranked 4th, by audience, after Google and Google Chile. 9. Internet users in Chile access more blogs (59.4%) than online news portals and sites (56%). 10. Seven out of 10 Chileans search for information on social media before an online purchase. Sources: Comscore Latin America mar/11; Alexa com America, Alexa.com, jun/11; SocialBakers, jun/11; MercadoLibre.
10 REASONS TO USE SOCIAL MEDIA IN COLOMBIASOCIAL MEDIA IN COLOMBIA
10 Reasons to Participate Colombia1. In Colombia there are almost 22 million Internet users (48.7% penetration) and it is the country that performs the more searches in the world (average of 183 searches per person). searches in the world (average of 183 searches per person)2. Facebook surpassed Google as the 1st position of Top Sites in Colombia, and YouTube is in 3rd, by audience, after Google. 3. On Facebook there are over 11 million people registered (25% penetration). Colombia is the third top Facebook market in Latin America and the 10th in the world.4. 86% of Internet users in Colombia visited a social network on September 2010 and dedicated an average of 4.6 hours a day in it.5. On Twitter, Colombia has a 9.6% penetration rate and is the sixth fastest growing country in the continent.6. Approximately 80% of users start their search in an engine such as Google, Yahoo or Bing.7. The search market grew 12% in 2010. Google continues as the undisputed leader and receives 2 out of 3 searches on the Internet, the second place goes to Yahoo! with 16% of the market.8. On average, a social network user in Colombia invests 7 hours of his time on Social Networks (sixth place in the world).9. YouTube is the third portal Colombians access after Facebook and Google.10. The main activities of Internet users are: Electronic mail (96%), Messenger (96%) and social networks (76%) Sources: Comscore Latin America, mar/11; Alexa.com, jun/11.
10 REASONS TO USE SOCIAL MEDIA IN MEXICOSOCIAL MEDIA IN MEXICO
10 Reasons to Participate Mexico1. Mexico is the 2nd Internet market in Latin America, with 27.6 million people using the Web. The penetration rate is 24.8% among the population.2. Mexico is the 6th country with the most Facebook users in the world.3. Facebook surpassed Google as the 1st position of Top Sites in Mexico, and YouTube is ranked 4th, by audience, after Google and Google Mexico. 4. 47% of Internet users in Mexico are aged 12‐24; 88.8% of Internet users in Mexico above the age of 15 use social networking sites. The average in Latin America is 87.7%, and 70.5% globally. 5. Mexicans watch more online videos than any other people in Latin America: 9 hours per viewer. Brazil and Chile come Mexicans watch more online videos than any other people in Latin America: 9 hours per viewer. Brazil and Chile come after, with 7,7 and 7,6 hours/viewer, respectively. 6. 26% of Internet Mexican users connect through smartphones, 12% through other gadgets like iPods or PSP, and 7% use tablets.7. 21% of Mexican Users access, create or maintain a blog.8. 60% of major Mexican companies (100% Mexican capital) have at least one account on Twitter, posting about 40 comments per week, with approximately 2.000 followers.9. 80% of major Mexican companies (100% Mexican capital) have at least one account on Faceboook, posting about 9 times per week and with approximately 8.000 likes per year.10. 1% of LinkedIn users are Mexican, 51% in with ages ranging from 25‐34. Sources: Comscore Latin America, mar/11; Alexa.com, jun/11; SocialBakers, jun/11; AMPICI, abr/11; Burson-Marsteller, oct/10; AppApeal, mar/11.
10 REASONS TO USE SOCIAL MEDIA IN PERUSOCIAL MEDIA IN PERU
10 Reasons to Participate Peru1. There are 8 million Internet users in Peru, or 27% of population.2. Considering the online population above 15 years‐old, 26% are aged from 15 to 24 years‐old, 32% from 25 to 34 years‐old, and 21% from 35 to 44. 3. The typical user profiles surveyed by Ipsos are students aged 24 years‐old, who use the Internet mainly for chatting, meeting new friends and commenting on pics and videos posted by other users. 4. Peru has the 2nd highest social networking sites reach in Latin America, with 90.9% of online population accessing social media. The average in Latin America is 87.7%, and 70.5% globally. 5. More than 20% Peruvians are on Facebook, with 6.1 million users.6. Facebook surpassed Google as the 1st position of Top Sites in Argentina, and YouTube is ranked 4th, by audience, after Google and Google Peru. 7. Hi5 is the most preferred social media in the capital Lima. According to a survey conducted in Lima by Ipsos Apoyo Opinión y Mercado 53% of surveyed people access Hi5 and 41% use Facebook y Mercado, 53% of surveyed people access Hi5, and 41% use Facebook. 8. Hi5 is preferred by social classes C (58%) and D/E (68%), and Facebook attracts more people from classes A (80%) and B (49%). 9. A third part of Hi5 (33%) and Facebook (31%) users access these social networks every 2 or 3 days. 10. 40% of Peruvian surveyed by Ipsos clicked on advertising in social media to get further details. 53% prefer receiving advertising through videos, 32% through banners and buttons, and 18% by e‐mail. Only 7% believe in online contest and promotions. Sources : Internet World Stats, Jun/11; Comscore Latin America, mar/11; Alexa.com, jun/11; SocialBakers jun/11; El Comercio jun/11. Alexa com SocialBakers, Comercio, jun/11
10 REASONS TO USE SOCIAL MEDIA IN URUGUAY
10 Reasons to Participate Uruguay 1. 69% of the people in Uruguay have at least one computer at home (6% more than in 2009). 58% of this total are Internet users: 94% of those between 12 and 19, 81% with 20 to 29, 68% with 30 to 39, 51% from 40 to 49, and 41% from 50 to 65, while over 65 years accounting for 15%. 2. 82% of the total have Internet connection, 15% don’t have and 3% don’t know if they have or not. 3. 75% of users utilize the Internet to receive and send e‐mails (82% uses Hotmail/MSN as server), seek information about topics of interest (65%), chat (63%) and use Facebook and other social networks (61%). This last area grew approximately 23% since 2009. 4. 98% are Facebook users, 8% use Twitter, 3% Sónico, 2% Orkut, 1% LinkedIn, 1% others. 5. Reading comments is notoriously higher with higher NSE and among men: 43% of high NSE habitually reads comments written by others (36% are male). Men seek more sources of information than women. On the other hand, women seek more information in Social Networks and trust them more than men. 6. 49% of Internet users agree that companies should market their brands and products on Facebook and other social 49% of Internet users agree that companies should market their brands and products on Facebook and other social networks. 7. In December 2010, there were 4,437,158 users of mobile services in Uruguay, out of a total population of 3,241,003, according to data from 2005. 8. Internet use on the cell phone: Social Networks: 56%, Mail: 44%, Games: 27%, Chat: 23%, Music downloads: 6%, Information searching: 5%. 9. 13% uses the Internet on their cell phone, while 55% don’t have access and 23% have access but don’t use it. 10. More than 400,000 people have purchased through the Internet (+46% compared to 2008). Almost 90% of those who bought something through the Internet did it in the past year. Sources: ine.gub.uy; jun/11; ursec.gub.uy, jun/11; gruporadar.com.uy, jun/11
10 REASONS TO USE SOCIAL MEDIA IN VENEZUELASOCIAL MEDIA IN VENEZUELA
10 Reasons to Participate Venezuela1. Venezuela registered the highest Internet growth rate in Latin America from 2009 to 2010. The online population increased 27%, jumping from 2.2 to 2.9 million users in a year.2. 88.9% of Internet users in Venezuela above the age of 15 use social networking sites. The average in Latin America is 87.7%, and 70.5% globally. 3. Internet users in Venezuela are younger compared to the other countries in Latin America: 45% of users are aged from 15 to 24 years‐old, and 26% from 25 to 34 years. In Chile, for example, only 27% of Internet users are from 15 to 24 years‐old. 4. Facebook surpassed Google as the 1st position of Top Sites in Argentina, and YouTube is ranked 4th, by audience, after Google and Google Venezuela Twitter appears in the 7th position Google and Google Venezuela. Twitter appears in the 7 position.5. Venezuela is the 3rd country worldwide in Twitter penetration, with 21% of online users accessing the microblog.6. Half of the users access Twitter through web browsers, and half use mobile phones. 7. Politics is the 2nd most discussed subject of Venezuelans in social media. 8. 60% of the major companies in Venezuela are using Twitter.9. Among companies that are using Twitter, 97% use the microblog for Corporate Communications, 54% for customer care, and 46% for special offers and promotions. 10. Venezuela has the highest penetration rate of mobile phones, above 100%, and Blackberry is much more popular than the iPhone. Sources: Comscore Latin America, mar/11; Alexa.com, jun/11; Twitter Venesuela; Clasesdeperiodismo com Clasesdeperiodismo.com.
10 REASONS TO USE SOCIAL MEDIA IN FLORIDA, CENTRAL AMERICA AND THE CARIBBEAN
10 Reasons to Participate Florida, Central America and The Caribbean1. U.S. Hispanics make up 16% of the total U.S. population ‐‐approximately one in six Americans is of Hispanic descent or origin. Hispanic population accounted for most of the nations growth‐‐56%‐‐from 2000 to 2010, and they are more wired than the general population. 2. The usage of smartphones by U.S. Hispanics is higher than for the general population, considering text messaging (64% versus 56% of general population), social network access (12% versus 10%), price research (32% versus 23%), and purchase of product/service (16% versus 11%).3. U.S. Hispanics are also more digitally connected than the general population: 18% of Hispanics online are Twitter users, versus p g y g p p p , non Hispanic whites (5%) and non‐Hispanic blacks (13%); and 10% use services like Foursquare & Facebook Places, versus non Hispanic whites (3%) and non‐Hispanic blacks (5%). 4. The Hispanic population is younger than the non‐Hispanic White population: one‐third of Hispanics are under age 18. More than half are under the age of 26. Also, by 2020, the number of Hispanic teens is expected to increase by 62 percent as than half are under the age of 26. Also, by 2020, the number of Hispanic teens is expected to increase by 62 percent as compared to 10 percent growth in the number of teens in general.5. The U.S. Hispanic market is $1 trillion strong and is growing faster than the purchasing power of any other group. The average household income of U.S. Hispanics is over $43k – the second highest household income in the U.S.6. Many Caribbean countries registered some of the biggest Internet growth rates in Latin America in the past 10 years: 5,354% in Dominican Republic; 2,915% in Guatemala; 2,337% in El Salvador; 2,316% in Cuba; 2,296% in Honduras; 1,977% in Panama; 1,100% in Nicaragua.7. Costa Rica reported a growth rate of 500% in past 10 years, with 35,3% of population using the Internet. p g p y , , p p g8. Puerto Rico, Guatemala and Costa Rica are the main countries in Central America and the Caribbean using Facebook, with around 1.4 million users in each market. 9. Most Internet users in Puerto Rico are single, accounting for 64.7% of the total users.10. 18.6% of 50+ year old people in Puerto Rico have access to the Internet. This is significant because its population is getting older: the increase from 2010 to 2011 is of 3.2%.Sources: WiredLatinos 2010; Hispanics Increase Use of Cell Phones/Smartphones 2010; U S Census WiredLatinos, 2010; Hispanics Increase Use of Cell Phones/Smartphones, 2010; U.S. Census, Pew Internet & American Life Project, 2010; comScore, 2010, Share of Wallet: Hispanics ‐ US ‐February 2010; CDC: U.S. Life Tables by Hispanic Origin, 2010 ; Internet World Stats, Social Bakers.
CONTACTSLatin America Brazil Argentina Puerto Rico Mila Marques Sonia Andrusiak Sarah LoraCely Carmo Giraldes Digital Strategist, Brazil Digital Strategist, Argentina Market Leader, Puerto Rico firstname.lastname@example.org email@example.com firstname.lastname@example.orgLead Digital Strategist, Latin America+55 11 3094-2256 Uruguay Miami, U.S. Colombia Mariana Pirizcely.email@example.com carmo@bm com Jonathan Sanchez Silvia Restrepo Market Leader, Uruguay M k tL d U Digital Strategist, Miami Digital Champion, Colombia firstname.lastname@example.org email@example.com firstname.lastname@example.org Our affiliates: Mexico Venezuela Guatemala Itzel Castellanos Leonor Rodriguez María Elena Toriello Digital Strategist, Mexico Digital Champion, Venezuela email@example.com firstname.lastname@example.org email@example.com Costa Rica Miguel Marti Chile Peru firstname.lastname@example.org Luis Alberto Ovalle Marjorie Mclauchlan Panama Digital Strategist, Chile Digital Champion, Peru Luigi Méndez email@example.com firstname.lastname@example.org email@example.com Global EMEA Asia Pacific Asia-Pacific U.S. Dallas Lawrence Daniel Jorg Charles Pownall Michael Bassik Chief Global Digital Strategist Lead Digital Strategist, EMEA Lead Digital Strategist, Asia-Pacific U.S. Digital Managing Director firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com