On July 1, Moonfruit was a below-the-radar Web-site building company with 400 followers on Twitter. Just a few days later, the London-based company had acquired 47,000 followers on the micro-blogging site, traffic to its home page had increased by 1,300% and the word "moonfruit" was popping up all over the Internet. Wall Street Journal
"Whether you call it thought leadership, becoming a subject matter expert or simply having information of value, many benefits come to people -- their organizations, brands, etc -- who can share their knowledge in a natural yet authoritative way. This doesn't suggest placing oneself on a pedestal, but rather using today's communication channels including the social Web to mingle with the masses, assist others, and earn a loyal following along the way."
HOW POLICY PAVES THE WAY While these new technologies offer great opportunities to Burrelles Luce employees to communicate and collaborate, both internally and externally, they also bring with them equally great responsibilities for employees to use them ethically and within the guidelines of Burrelles Luce employment policy.
“ Audience measurement is considered the lifeblood of the media industry. The $70bn spent on US TV advertising each year is allocated according to viewer numbers. The explosion of online viewing has made the measuring of total audiences across all media platforms more difficult.”