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Everything You Always Wanted to
Know About Twitter, but Were Afraid
Debbie Friez, Vice President Major Accounts, BurrellesLuce
Gail Nelson, Senior Vice President, Marketing, BurrellesLuce
• What is Twitter?
• Why Tweet?
• Getting started
• Tricks of the Tweet
• Helpful tools
– Short text status report
• Only 140 characters
– Similar to text messaging
• Find out about • Gain customer and
breaking news market insight
• Share information • Grow relationships
• Promote your other with friends,
social media posts colleagues,
• Service customers and family and
• Find sales leads and influencers
• You found the information interesting and
you think others might too.
• “Pay it Back”—help others and they might
• If you really want others to re-tweet, put it
at the end of your tweet.
KEEPING IT SHORT
• Tools to shorten links:
• A way to index and search on a particular topic
• Always starts with the #
• When creating one, keep it short!
• Can be used for creating a “group”
• Popular Hashtags:
#followfriday #pradvice #pr
#womma #Lost #jobs
MAKING IT EASY:
• Phone applications
– TwitterBerry for BlackBerry
– Tweetie for iPhones
– Twidroid for G1 Android Phones
• Desktop applications
• Integration with other social media