Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afraid to Ask

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  • 1. Everything You Always Wanted to Know About Twitter, but Were Afraid to Ask… Presenter: Debbie Friez, Vice President Major Accounts, BurrellesLuce Twitter: @dfriez Moderator: Gail Nelson, Senior Vice President, Marketing, BurrellesLuce Twitter: @gail_nelson Hashtag #prwebinar
  • 2. AGENDA • What is Twitter? • Why Tweet? • Getting started • Tricks of the Tweet • Helpful tools
  • 3. CLIP • What is Twitter?
  • 4. TWITTER DEFINED • Microblogging – Short text status report • Only 140 characters – Similar to text messaging
  • 5. WHY PARTICIPATE? • Find out about • Gain customer and breaking news market insight • Share information • Grow relationships • Promote your other with friends, social media posts colleagues, • Service customers and family and journalists/other • Find sales leads and influencers activities
  • 6. GETTING STARTED Twitter.com
  • 7. JOIN THE CONVERSATION
  • 8. COMPLETE YOUR PROFILE
  • 9. WHAT MAKES A GOOD PROFILE? • Use your real name • Include a picture icon • Include useful information about yourself – What you do; what are your interest… • Include a website or blog address
  • 10. START CONNECTING
  • 11. START CONNECTING
  • 12. FIND MORE PEOPLE TO FOLLOW
  • 13. LISTENING • What is being said about you, your company, or your interest? – Do a basic search on your Twitter home page – Go to search.twitter.com – Services like BurrellesLuce iMonitor
  • 14. WHAT IS @ FOR? ?
  • 15. SHARE
  • 16. RE-TWEET
  • 17. WHY RE-TWEET • You found the information interesting and you think others might too. • “Pay it Back”—help others and they might help you. • If you really want others to re-tweet, put it at the end of your tweet.
  • 18. KEEPING IT SHORT • Tools to shorten links: – Tr.im – Is.gd – Bit.ly – Tinyurl.com – Digg.com – Twurl.cc
  • 19. KEEPING IT SHORT
  • 20. #HASHTAGS • A way to index and search on a particular topic • Always starts with the # • When creating one, keep it short! • Can be used for creating a “group” • Popular Hashtags: #followfriday #pradvice #pr #womma #Lost #jobs
  • 21. #HASHTAGS
  • 22. #HASHTAGS
  • 23. #HASHTAGS
  • 24. #HASHTAGS
  • 25. DIRECT MESSAGE • If someone is following you on Twitter, you can send them a personal message • Don’t spam people (especially reporters!)
  • 26. DIRECT MESSAGE
  • 27. TEXTING YOUR TWEETS
  • 28. MAKING IT EASY: USEFUL TOOLS • Phone applications – TwitterBerry for BlackBerry – Tweetie for iPhones – Twidroid for G1 Android Phones • Desktop applications – TweetDeck – TweetGrid • Integration with other social media – Twitter.com/widgets/Facebook – Ping.fm – FriendFeed
  • 29. TWEET DECK
  • 30. USEFUL TOOLS
  • 31. QUESTIONS & ANSWERS • Type your questions in the Q&A pane
  • 32. MORE RESOURCES Learn more: Free downloads and BurrellesLuce BLOG www.BurrellesLuce.com/freshideas • Effective Social • Ten Tips for PR Network and Micro- Success: Media Blog Management Monitoring
  • 33. CONTACT INFORMATION Debbie Friez Vice President, Major Accounts BurrellesLuce dfriez@burrellesluce.com 800-631-1160 x1852 Twitter: @dfriez LinkedIn: dfriez BLOG: www.burrellesluce.com/freshideas