Everything You Always Wanted to
Know About Twitter, but Were Afraid
to Ask…
Presenter:
Debbie Friez, Vice President Major Accounts, BurrellesLuce
Twitter: @dfriez
Moderator:
Gail Nelson, Senior Vice President, Marketing, BurrellesLuce
Twitter: @gail_nelson
Hashtag #prwebinar

AGENDA
• What is Twitter?
• Why Tweet?
• Getting started
• Tricks of the Tweet
• Helpful tools

CLIP
• What is Twitter?

TWITTER DEFINED
• Microblogging
– Short text status report
• Only 140 characters
– Similar to text messaging

WHY PARTICIPATE?
• Find out about • Gain customer and
breaking news market insight
• Share information • Grow relationships
• Promote your other with friends,
social media posts colleagues,
• Service customers and family and
journalists/other
• Find sales leads and influencers
activities

GETTING STARTED
Twitter.com

JOIN THE
CONVERSATION

COMPLETE
YOUR PROFILE

WHAT MAKES A GOOD
PROFILE?
• Use your real name
• Include a picture icon
• Include useful information about yourself
– What you do; what are your interest…
• Include a website or blog address

START CONNECTING

START CONNECTING

FIND MORE PEOPLE
TO FOLLOW

LISTENING
• What is being said about you, your
company, or your interest?
– Do a basic search on your Twitter home page
– Go to search.twitter.com
– Services like BurrellesLuce iMonitor

WHAT IS @ FOR?
?

SHARE

RE-TWEET

WHY RE-TWEET
• You found the information interesting and
you think others might too.
• “Pay it Back”—help others and they might
help you.
• If you really want others to re-tweet, put it
at the end of your tweet.

KEEPING IT SHORT
• Tools to shorten links:
– Tr.im
– Is.gd
– Bit.ly
– Tinyurl.com
– Digg.com
– Twurl.cc

KEEPING IT SHORT

#HASHTAGS
• A way to index and search on a particular topic
• Always starts with the #
• When creating one, keep it short!
• Can be used for creating a “group”
• Popular Hashtags:
#followfriday #pradvice #pr
#womma #Lost #jobs

#HASHTAGS

#HASHTAGS

#HASHTAGS

#HASHTAGS

DIRECT MESSAGE
• If someone is following you on Twitter, you
can send them a personal message
• Don’t spam people (especially reporters!)

DIRECT MESSAGE

TEXTING YOUR TWEETS

MAKING IT EASY:
USEFUL TOOLS
• Phone applications
– TwitterBerry for BlackBerry
– Tweetie for iPhones
– Twidroid for G1 Android Phones
• Desktop applications
– TweetDeck
– TweetGrid
• Integration with other social media
– Twitter.com/widgets/Facebook
– Ping.fm
– FriendFeed

TWEET DECK

USEFUL TOOLS

QUESTIONS & ANSWERS
• Type your questions in the Q&A pane

MORE RESOURCES
Learn more:
Free downloads and BurrellesLuce BLOG
www.BurrellesLuce.com/freshideas
• Effective Social • Ten Tips for PR
Network and Micro- Success: Media
Blog Management Monitoring

CONTACT
INFORMATION
Debbie Friez
Vice President, Major Accounts
BurrellesLuce
dfriez@burrellesluce.com
800-631-1160 x1852
Twitter: @dfriez
LinkedIn: dfriez
BLOG: www.burrellesluce.com/freshideas