2. A media institution is a company or organization which is accountable for
media texts. This can be done through production, regulation or distribution.
Kerrang! And Q magazine are part of Bauer Media.
I would say that my music magazine would probably be part of Bauer Media
too and they are quite similar magazines to mine.
A company would want to distribute my magazine because it is different, it is
aimed at a niche market and is potentially a gap in the market. There are very
few, if not any magazines which contain a packed variety of hard-
core/alternative music so it could be good to make new money and hard-core
and alternative are a growing genre.