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Johnathan Branson, former Audience Development Manager at Audiences Central, will be talking about Audiences Black Country (ABC), an Arts Council England funded programme of organisational support ...

Johnathan Branson, former Audience Development Manager at Audiences Central, will be talking about Audiences Black Country (ABC), an Arts Council England funded programme of organisational support that aimed to build a real understanding of audience behaviours, increase awareness of research and segmentation tools, and develop strategies to increase audience retention levels across the four boroughs that make up the Black County.

The project supported ten arts and cultural organisations via bespoke programmes of support, which had a specific focus on CRM, segmentation and the use of data in audience development. During the presentation, Johnathan will provide an overview of the project, talk about the range of work delivered, the impact of the work, challenges and successes, and the project’s legacy.
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