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Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
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Adaptive marketing | Fitzroy | congres podiumkunsten 2012

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Adapt or # Fail is de stelling van Chris Alders die centraal staat in deze presentatie. Hoe kan de evolutietheorie van Darwin toegepast worden op culturele organisaties? Waarom is (mee)veranderen met …

Adapt or # Fail is de stelling van Chris Alders die centraal staat in deze presentatie. Hoe kan de evolutietheorie van Darwin toegepast worden op culturele organisaties? Waarom is (mee)veranderen met je tijd zo belangrijk? Hoe doe je dit? En hoe zorg je ervoor dat je steeds in ontwikkeling blijft? Baart leert je hoe je ervoor zorgt dat jouw organisatie ‘adaptive marketing’ toe gaat passen om de organisatie aan te passen aan deze tijd.

www.congrespodiumkunsten.nl

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  • 1. Make everything as simple as possible but never simpler A person who never made a mistake never tried anything new -Albert Einstein @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 2. @ChrisAldersSurfing strategy freak | Passionfor old skool motorcycles,surfing perfect waves & martialarts + mind blowing insights!Strategy Director | Fitzroy @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 3. Iain McGilchrist Het verdeelde brein @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 4. Linkerhelft: Ratio en taal @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 5. Rechterhelft: creativiteit en emotie @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 6. Links: focus en aandacht voor detail Rechts: Holistisch beeld en context @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 7. @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 8. CONCLUSIES? Om een ervaring te creëren moet je beide hersenhelften laten samenwerken. ‘zulke momenten blijven kleven’ @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 9. @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 10. Adaptive Marketing @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 11. bron: Ray Kurzweil, Futurist @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 12. Technologie ontwikkelt zich exponentieel. ‘de processor van een iPhone zal in 2020 het formaat van een bloedcel hebben’ -Ray Kurzweil @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 13. The Wilderness Downtown -Arcade Fire (We Used to Wait) with Google @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 14. @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 15. 850 miljoen Facebook gebruikers 140 miljoen twitteraars 150 miljoen Linkedin leden 30 miljard shares per maand op Facebook @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 16. ‘Consumers produce more media than any any brand or media company ever will’ -Brian Sollis, The end of business as usual @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 17. 15.500.000 per jaar @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 18. 15.500.000 per jaar @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 19. @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 20. ‘Technology is turning the mass market into millions of niches’ -Chris Anderson, The long Tail @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 21. @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 22. Mond tot mond reclame was nog nooit zo zichtbaar @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 23. The Sounds of Hamburg - The Hamburg Philharmic Orchestra & Jung von Matt @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 24. @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 25. 2. Consument is producent in continu ontwikkelend medialandschap @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 26. CONSUMENT: Weet met social media zijn stem te vergroten Wil betere producten, service en prijzen Negeert steeds makkelijker alles wat niet relevant is ....collectief @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 27. 2de scherm#TVOHTrending Topic‘Gebruik vaninternet en tv isbijna gelijk’-Forrester 2011 @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 28. 3.De consument gebruikt nieuwe technologie als een tool om zijn leven makkelijker en beter te maken @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 29. 1. HOLISTISCHE ERVARINGEN BEKLIJVEN 2. CONSUMENT IS PRODUCENT VAN MEDIA 3. SOCIAL MEDIA EN TECHNIEK ZIJN TOOLS OM ERVARINGEN TE CREËREN @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 30. @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 31. ‘It is not the strongest brand that survives nor the most intelligent It is the one that is most adaptable to change’ @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 32. “Give up control and give it away, ... The more you give your idea away, the more your company is going to be worth.” -Seth Godin @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 33. ADAPTIVE MARKETING? @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 34. Wordt onderdeel van het netwerk @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 35. Wordt onderdeel van het netwerk Netwerk is niet altijd digitaal @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 36. @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 37. @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 38. Ontwikkel een ecosysteem waarin jouw consumenten samenkomen, interacteren en delen @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 39. @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 40. Prikkel en inspireer continue @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 41. Prikkel en inspireer continue @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 42. @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 43. WIE ZIJN ADAPTIEF? @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 44. T -Shaped @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 45. ADAPTIVE MARKETING = ADAPTIVE PEOPLE ‘not a new marketing theory’ @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 46. ‘The best advertising is not advertising’ -Rei Inamoto, Chief Creative Officer, AKQA @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012
  • 47. THAT’S ALL FOLKS @ChrisAlders / Chris@fitzroy.nlWednesday, May 30, 2012

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