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Outside-in Trends, Roel Van Den Berg
 

Outside-in Trends, Roel Van Den Berg

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Outside-in in plaats van Inside-out

Outside-in in plaats van Inside-out
Wat zijn de belangrijkste (consumenten)trends en hoe gaan andere organisaties daar mee om?

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    Outside-in Trends, Roel Van Den Berg Outside-in Trends, Roel Van Den Berg Presentation Transcript

    • Life is for sharing
    • Give, Get Given
    • dutch
    •  
    •  
    • the world
    • biggest Olympics
    •  
    • $ 44.000.000.000
    • 11.128 athletes $ 4 million per athlete
    • we could have cured leprosy worldwide
    • growing population
    •  
    • 1.600.000.000
    • China
    • charismatic
    • social media
    • collapsing
    •  
    • fundamental capitalism
    •  
    •  
    • brands
    •  
    •  
    • climate
    •  
    • influence
    •  
    • over estimate
    • next generation
    • Green is the new Black
    • village
    • village
    • 24/7
    •  
    •  
    • anytime
    • anyplace
    • anywhere
    • new drug
    • power
    • individual
    • big brother
    • combination?
    • co creation
    • age of 28
    • age of 9
    • innovation
    •  
    • leading leading
    • leading
    • consumer
    • AH fotservice
    • predictable
    • v schizophrenic
    • not
    • e-commerce
    •  
    • experience
    • do we listen?
    • do we think we are listening?
    • transparancy
    • trust
    • 1 billion
    • in control!
    • listen to me!
    • help to help
    • tomorrow
    • time to market
    • building business next level
    • new ways
    • almost nothing has changed
    • I’m in control foto leuke mooie vrouw, lange benen I’m in control
    • a story
    • “ so that we do not forget for whom we are working” Albert Heijn Retailer 1927 - now
    •  
    • 1e AH-winkel
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    • consumer organization competitor brand perception
    • consumer organization competitor brand perception who
    • consumer organization competitor brand perception who what
    • consumer organization competitor brand perception who what how
    • consumer organization competitor brand perception who what how consumer needs
    • consumer organization competitor brand perception who what how consumer needs distribution channels
    • consumer organization competitor brand perception who what how consumer needs content distribution channels
    • consumer organization competitor brand perception who what how consumer needs content distribution channels At the right moment, the right product through the right distribution channel to meet the needs of the consumer
    • consumer organization competitor brand perception loyalty
    • “ the fool wanders, a wise man travels” Thomas Fuller British writer 1608 - 1661