0
Life is for sharing
Give, Get Given
dutch
 
 
the world
biggest Olympics
 
$ 44.000.000.000
11.128 athletes $ 4 million per athlete
we could have cured leprosy worldwide
growing population
 
1.600.000.000
China
charismatic
social media
collapsing
 
fundamental capitalism
 
 
brands
 
 
climate
 
influence
 
over estimate
next generation
Green is the new Black
village
village
24/7
 
 
anytime
anyplace
anywhere
new drug
power
individual
big brother
combination?
co creation
age of 28
age of 9
innovation
 
leading leading
leading
consumer
AH fotservice
predictable
v schizophrenic
not
e-commerce
 
experience
do we listen?
do we think we are listening?
transparancy
trust
1 billion
in control!
listen to me!
help to help
tomorrow
time to market
building business next level
new ways
almost nothing has changed
I’m in control foto leuke mooie vrouw, lange benen I’m in control
a story
“ so that we do not forget for whom we are working” Albert Heijn Retailer 1927 - now
 
1e AH-winkel
 
 
 
 
 
 
 
 
 
 
 
consumer organization competitor brand perception
consumer organization competitor brand perception who
consumer organization competitor brand perception who what
consumer organization competitor brand perception who what how
consumer organization competitor brand perception who what how consumer needs
consumer organization competitor brand perception who what how consumer needs distribution channels
consumer organization competitor brand perception who what how consumer needs content distribution channels
consumer organization competitor brand perception who what how consumer needs content distribution channels At the right m...
consumer organization competitor brand perception loyalty
“ the fool wanders,  a wise man travels” Thomas Fuller British writer 1608 - 1661
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Outside-in Trends, Roel Van Den Berg

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Outside-in in plaats van Inside-out
Wat zijn de belangrijkste (consumenten)trends en hoe gaan andere organisaties daar mee om?

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Transcript of "Outside-in Trends, Roel Van Den Berg"

  1. 1. Life is for sharing
  2. 2. Give, Get Given
  3. 3. dutch
  4. 6. the world
  5. 7. biggest Olympics
  6. 9. $ 44.000.000.000
  7. 10. 11.128 athletes $ 4 million per athlete
  8. 11. we could have cured leprosy worldwide
  9. 12. growing population
  10. 14. 1.600.000.000
  11. 15. China
  12. 16. charismatic
  13. 17. social media
  14. 18. collapsing
  15. 20. fundamental capitalism
  16. 23. brands
  17. 26. climate
  18. 28. influence
  19. 30. over estimate
  20. 31. next generation
  21. 32. Green is the new Black
  22. 33. village
  23. 34. village
  24. 35. 24/7
  25. 38. anytime
  26. 39. anyplace
  27. 40. anywhere
  28. 41. new drug
  29. 42. power
  30. 43. individual
  31. 44. big brother
  32. 45. combination?
  33. 46. co creation
  34. 47. age of 28
  35. 48. age of 9
  36. 49. innovation
  37. 51. leading leading
  38. 52. leading
  39. 53. consumer
  40. 54. AH fotservice
  41. 55. predictable
  42. 56. v schizophrenic
  43. 57. not
  44. 58. e-commerce
  45. 60. experience
  46. 61. do we listen?
  47. 62. do we think we are listening?
  48. 63. transparancy
  49. 64. trust
  50. 65. 1 billion
  51. 66. in control!
  52. 67. listen to me!
  53. 68. help to help
  54. 69. tomorrow
  55. 70. time to market
  56. 71. building business next level
  57. 72. new ways
  58. 73. almost nothing has changed
  59. 74. I’m in control foto leuke mooie vrouw, lange benen I’m in control
  60. 75. a story
  61. 76. “ so that we do not forget for whom we are working” Albert Heijn Retailer 1927 - now
  62. 78. 1e AH-winkel
  63. 90. consumer organization competitor brand perception
  64. 91. consumer organization competitor brand perception who
  65. 92. consumer organization competitor brand perception who what
  66. 93. consumer organization competitor brand perception who what how
  67. 94. consumer organization competitor brand perception who what how consumer needs
  68. 95. consumer organization competitor brand perception who what how consumer needs distribution channels
  69. 96. consumer organization competitor brand perception who what how consumer needs content distribution channels
  70. 97. consumer organization competitor brand perception who what how consumer needs content distribution channels At the right moment, the right product through the right distribution channel to meet the needs of the consumer
  71. 98. consumer organization competitor brand perception loyalty
  72. 99. “ the fool wanders, a wise man travels” Thomas Fuller British writer 1608 - 1661
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