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Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting...
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Memoria multiculturalidad

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Transcript of "Memoria multiculturalidad"

  1. 1. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coMANEJO DE LA MULTICULTURALIDADHerramientas para un Mercadeo EfectivoAndrés Molina2013
  2. 2. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coUn concepto delicado
  3. 3. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.co¿Qué es cultural?http://i.ytimg.com/vi/1yJxRPTOJvA/0.jpg
  4. 4. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.co¿Compartimos la mismacultura?http://www.skyscrapercity.com/showthread.php?t=577668&page=3http://openclipart.org/image/250px/svg_to_png/167085/Couple2.pnghttp://upload.wikimedia.org/wikipedia/commons/thumb/7/79/Paris_06_Eiffelturm_4828.jpg/378px-Paris_06_Eiffelturm_4828.jpg
  5. 5. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.co¿Compartimos la mismacultura?Hablamos diferenteTenemos valores diferentesVestimos diferenteComemos platos diferentesUsamos nombres diferentes
  6. 6. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.co¿Compartimos la mismacultura?
  7. 7. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coDimensiones CulturalesDistancia del PoderEvitar la incertidumbreIndividualismo-ColectivismoIgualdad de GénerosOrientación al futuroOrientación al desempeño
  8. 8. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coMi cita odontológica…
  9. 9. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coLos filtros culturaleshttp://www.exito.com/products/0000398004422397/Vino-tto-magna?cid=&page=
  10. 10. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coLos filtros culturaleshttp://unicentro.galeon.com/imagenes/granos10.jpg
  11. 11. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.cohttp://www.flickriver.com/photos/paisdechavez/1433131017/
  12. 12. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coMercados Multiculturales
  13. 13. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.cohttp://lisa.revues.org/docannexe/image/2293/img-1.jpghttp://lisa.revues.org/docannexe/image/2293/img-7.jpghttp://lisa.revues.org/docannexe/image/2293/img-19.jpg
  14. 14. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.cohttp://lisa.revues.org/docannexe/image/2293/img-11.jpghttp://lisa.revues.org/docannexe/image/2293/img-17.jpg
  15. 15. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.cohttp://lisa.revues.org/docannexe/image/2293/img-19.jpg
  16. 16. Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coSubculturascon DiferenciasCulturalesDiferencias enDimensionesMediblesFiltrosCulturalesMercados yConsumidoresMulticulturales

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