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Memoria   multiculturalidad
 

Memoria multiculturalidad

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    Memoria   multiculturalidad Memoria multiculturalidad Presentation Transcript

    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coMANEJO DE LA MULTICULTURALIDADHerramientas para un Mercadeo EfectivoAndrés Molina2013
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coUn concepto delicado
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.co¿Qué es cultural?http://i.ytimg.com/vi/1yJxRPTOJvA/0.jpg
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.co¿Compartimos la mismacultura?http://www.skyscrapercity.com/showthread.php?t=577668&page=3http://openclipart.org/image/250px/svg_to_png/167085/Couple2.pnghttp://upload.wikimedia.org/wikipedia/commons/thumb/7/79/Paris_06_Eiffelturm_4828.jpg/378px-Paris_06_Eiffelturm_4828.jpg
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.co¿Compartimos la mismacultura?Hablamos diferenteTenemos valores diferentesVestimos diferenteComemos platos diferentesUsamos nombres diferentes
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.co¿Compartimos la mismacultura?
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coDimensiones CulturalesDistancia del PoderEvitar la incertidumbreIndividualismo-ColectivismoIgualdad de GénerosOrientación al futuroOrientación al desempeño
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coMi cita odontológica…
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coLos filtros culturaleshttp://www.exito.com/products/0000398004422397/Vino-tto-magna?cid=&page=
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coLos filtros culturaleshttp://unicentro.galeon.com/imagenes/granos10.jpg
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.cohttp://www.flickriver.com/photos/paisdechavez/1433131017/
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coMercados Multiculturales
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.cohttp://lisa.revues.org/docannexe/image/2293/img-1.jpghttp://lisa.revues.org/docannexe/image/2293/img-7.jpghttp://lisa.revues.org/docannexe/image/2293/img-19.jpg
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.cohttp://lisa.revues.org/docannexe/image/2293/img-11.jpghttp://lisa.revues.org/docannexe/image/2293/img-17.jpg
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.cohttp://lisa.revues.org/docannexe/image/2293/img-19.jpg
    • Global Manager Colombia +573108920363 Argentina +5491141970368 Paraguay +595975103097www.globalmanager.com.co - consulting@globalmanager.com.coSubculturascon DiferenciasCulturalesDiferencias enDimensionesMediblesFiltrosCulturalesMercados yConsumidoresMulticulturales