How to Implement Social CRM

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How to Implement Social CRM

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How to Implement Social CRM

  1. 1. How to implement social CRM and learn from your customers
  2. 2. What’s the difference between CRM and social CRM?
  3. 3. Customer Relationship Management is a method for managing your sales, marketing and customer service interactions with customers. CRM
  4. 4. Social CRM is a strategy that combines CRM tools and technologies with the workflows and processes of a business.
  5. 5. Why is social CRM important to my business?
  6. 6. From an online survey of 500 Twitter users in the US and UK by Market Probe International and Twitter
  7. 7. How can I get started on social media?
  8. 8. Choose your social network
  9. 9. Many networks may call
  10. 10. Choose wisely
  11. 11. Study the etiquette, tone and nuances of conversations on each network.
  12. 12. Discover how or if a social network can work for your business.
  13. 13. Talk to your customers online
  14. 14. Social media users are responsive to new and interesting content.
  15. 15. They will engage with, react to and shape trends.
  16. 16. Establish longterm relationships
  17. 17. Foster relationships with customers through streams of regular conversations.
  18. 18. These regular conversations with customers will provide you with greater customer insight.
  19. 19. Encourage customer engagement
  20. 20. You can announce new product features on Twitter.
  21. 21. You can run product related polls on a LinkedIn group.
  22. 22. Let social media inform your business
  23. 23. Use social media to keep upto-date about customers, leads and business partners.
  24. 24. Follow their LinkedIn page, Twitter stream or Facebook page.
  25. 25. How can I implement social CRM?
  26. 26. Have you identified your brand or product’s biggest online champions and influencers?
  27. 27. Have you identified your brand or product’s biggest online champions and influencers? Do you manage an internal community where customers and business partners contribute?
  28. 28. Have you identified your brand or product’s biggest online champions and influencers? Do you manage an internal community where customers and business partners contribute? Is your company connecting and conversing with partners, leads and customers on LinkedIn?
  29. 29. Have you identified your brand or product’s biggest online champions and influencers? Do you manage an internal community where customers and business partners contribute? Have you used your Facebook company page to engage with a customer or lead? Is your company connecting and conversing with partners, leads and customers on LinkedIn?
  30. 30. Download our free eBook “Making every customer conversation count” http://bit.ly/SageCRMSlideS sagecrm.com

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