Mobile Content Internet Technology Scenario Maurizio Decina

Dipartimento Elettronica Informazione Mobile Content and Internet: Technology Scenario Maurizio Dècina Politecnico di Milano School of Management - Politecnico di Milano Osservatorio Mobile Content & Internet – 19 giugno 2009

Dipartimento The Internet of the Future Elettronica Informazione Source DFKI, 2007 Web Services Social Networks Internet of Things (M2M) Semantic Web ©2009 DEI–Politecnico di Milano DEI– -2- Maurizio Dècina, Mobile Internet, June 19, 2009

Internet of Things & Dipartimento Elettronica Context- Context-Aware Applications Informazione Wireless Location Aggregation Sensing Location Data D t Data D t Management M t Vison Association Fusion Sensing Service RFID Sensing Context Aggregation Context Pressure Sensing Data Data Management Temperature Association Fusion Service g Sensing ©2009 DEI–Politecnico di Milano DEI– -3- Maurizio Dècina, Mobile Internet, June 19, 2009

Fiber Communications Towards Dipartimento Elettronica 10 Gbit/s Informazione Radio Access Network Backhauling g 802.11 802.16 LTE ©2009 DEI–Politecnico di Milano DEI– -4- Maurizio Dècina, Mobile Internet, June 19, 2009

Wireless Communications Dipartimento Elettronica Towards 1 Gbit/s Informazione CABLE UltraWideBand WPAN ZigBee Bluetooth REPLACEMENT 802.15.3 802.15.4 802.15.1 HOME, OFFICE LIMITE LIMITE Wi- Wi-Fi PUBLIC ACCESS WLAN 802.11a/g/n/ac/ad 802.11b Mo Mo ge ED ED obility obility Rang CITY, WMAN WiMAX SUBURBS 802.16a/e/m COUNTRY, COUNTRY FULL REGION GPRS EDGE WAN GSM ED UMTS HSPA LTE/LTE- LTE/LTE-A WIDE 1 kbit/s 10 kbit/s 100 kbit/s 1 Mbit/s 10 Mbit/s 100 Mbit/s 1 Gbit/s Bit Rate Source: Dècina, 2008 ©2009 DEI–Politecnico di Milano DEI– -5- Maurizio Dècina, Mobile Internet, June 19, 2009

Dipartimento Fixed & MobileTraffic Growth Elettronica Informazione • Mobile complexity grows 5 bn people connected • Broadband is going to be by 2015 ubiquitous bi it • Internet of things Source: NSN, 2009 ©2009 DEI–Politecnico di Milano DEI– -6- Maurizio Dècina, Mobile Internet, June 19, 2009

Dipartimento LTE Enabled Services Elettronica Informazione 80% 60% Source: UMTS FORUM 2009 40% 20% 0% Hollywood H ll d TV Sport S t Home H Music M i Adult Ad lt Short Sh t film programme movie video clips TV device 63% 58% 33% 32% 27% 17% 10% PC 47% 43% 27% 28% 32% 19% 18% PMP 17% 16% 11% 10% 20% 6% 9% Mobile phone 9% 13% 11% 7% 15% 5% 9% •Video services will enjoy the greatest benefits from LTE, but faces competition from Wi-Fi access, which in turn will also influence the operator strategy for in-building and hot-spot femtocell deployment. •Real time/ interactive services: Network storage will become a commodity; social networking and mobile gaming will become more popular •Location based services will raise the possibility of new business models that can alleviate the ARPU decline. •Machine to machine traffic is perceived as a long-term strategic market opportunity ©2009 DEI–Politecnico di Milano DEI– -8- Maurizio Dècina, Mobile Internet, June 19, 2009

End User Survey: Dipartimento Elettronica No Brodaband Killer App! Informazione Email Information searching g General online browsing Social networking Online shopping Music streaming Music downloading Video streaming Business use (e.g. VPN) Video downloading Online gaming Mobile TV Video call Mobile blogging Online betting / gambling 2 3 4 5 6 7 8 Current preferred level Expected future increase Relative preference l Source: Ovum Survey, 2008 ©2009 DEI–Politecnico di Milano DEI– -9- Maurizio Dècina, Mobile Internet, June 19, 2009

Dipartimento What is the Killer Application? Application? pp Elettronica Informazione Anything the Internet can provide! I t t id ! PersianBlog.Com ©2009 DEI–Politecnico di Milano DEI– - 10 - Maurizio Dècina, Mobile Internet, June 19, 2009

Dipartimento Application Store Approach pp pp Elettronica Informazione All smartphone vendors have deployed a virtual shop for applications Single point of contact between SW developers and users Normal revenue splitting: 30% Smartphone supplier, 70% SW developer. ©2009 DEI–Politecnico di Milano DEI– - 11 - Maurizio Dècina, Mobile Internet, June 19, 2009

Dipartimento What Services? Services? Elettronica Informazione • Context aware mobile web physical and social awareness of users’ experience (DanceInternational, 2005) • Real-time ad hoc communities extending social networks i t t di i l t k into happenings on the spot (FutureLab, 2008) • Prosumers users playing a decisive role as producers and consumers of contents t t (enriquedans, 2006) ©2009 DEI–Politecnico di Milano DEI– - 12 - Maurizio Dècina, Mobile Internet, June 19, 2009

Dipartimento What Services? Services? Elettronica Informazione • Interactive context aware games games adapted to th user’s m s d pt d t the us s physical environment (Univ rs lStudi s 2007) UniversalStudios, • Augmented reality combination of virtual with real life objects (Spectrum, 2008) • Mobile 3D Internet visualisation of 3D images from a terminal (Builder AU, 2008) ©2009 DEI–Politecnico di Milano DEI– - 13 - Maurizio Dècina, Mobile Internet, June 19, 2009

Dipartimento Spectrum beyond 2012 p y Elettronica Informazione Frequency Propagation Current apps High 3G (1 9 GH ) (1.9 GHz) FM Radio ~ 160 M€/MHz ANALOGUE TV WiMax (3 5 GHz) (3.5 Digital Spectrum ~ 70 k€/MHz Dividend Analogue TV (800 EU 790 862 MH ? 790-862 MHz? MHz) refarming ~ 80 M€/MHz? Average refarming Licensing Fees in Europe ISM (FR-I-ES-DE-UK) IMT-2000 2,690 Mhz Source: Dècina 2008 Dècina, Low ©2009 DEI–Politecnico di Milano DEI– - 15 - Maurizio Dècina, Mobile Internet, June 19, 2009

Carrier Ethernet Mobile Dipartimento Elettronica Backhaul Informazione Parameter Mobile MEF TDM specifications specifications specifications Delay < 5 ms <25 ms <100 ms Jitter 1 ms < 10 ms <3.2 ms Availability 99.999% 99.95% 99.999% < 5.3 min./year < 263 min./year < 5.3 min./year Current performance objectives in Ethernet & TDM/Mobile Networks ©2009 DEI–Politecnico di Milano DEI– - 16 - Maurizio Dècina, Mobile Internet, June 19, 2009

Dipartimento 3G/HSDPA Femtocells Elettronica Informazione What? 3G/HSPA • The broadband access lines used Macro for Femtocells backhauling Network enable a strong capacity increase (per surface unit) of the mobile network • It is possible to assign a “dedicated cell” to each user ‐ Femtocells 3G/HSPA Why? • Low investments in Opex and Capex f b kh li C for backhauling • Improved efficiency in the bandwidth use DSL & FTTx • Lower client acquirement costs Access Network • Churn reduction Internet Femtocell • Integration with fixed-network services (like HDTV) ©2009 DEI–Politecnico di Milano DEI– - 17 - Maurizio Dècina, Mobile Internet, June 19, 2009

Mobile Content Internet Technology Scenario Maurizio Decina

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