How many “friends” do
you really have?
Jürgen Pansy
Mobile Social Networking Forum
London, 9.3.2009

Mobile Social Networking – a key opportunity

Total global mobile social Total global mobile social
networking revenues, 2007-2012 networking users, 2007-2012
25.000 Community registrations Community users
900
20.000 800
700
15.000 600
€ million 500
million
10.000 400
300
5.000 200
100
0 0
2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012
By 2012 there will be 428 million users of mobile
social networking generating €19.7 billion
Source: Informa Telecoms & Media

UK* 2008 2013
Mobile subs 49.40 52.45
Mobile browsers 14.36 29.93
Mobile SN users 3.53 12.93
Mobile SN page 66,696 169,130
impressions
Italy* 2008 2013
Mobile subs 48.58 53.23
Mobile browsers 8.00 28.00
Mobile SN users 1.81 12.99
Mobile SN page 53,626 81,574
impressions
Spain* 2008 2013
Mobile subs 33.50 36.63
Brazil* 2008 2013
Mobile browsers 5.71 21.83
Mobile subs 99.31 118.93
Mobile SN users 1.08 8.67
Mobile 5.08 37.44
US* 2008 2013
browsers Mobile SN page 38,402 56,616
Mobile subs 219.73 243.27
impressions
Mobile SN users 2.04 22.24
Mobile browsers 33.36 97.95
Mobile SN page 8,739 57,969
Mobile SN users 6.40 39.18 impressions *All figures in million
Mobile SN page 93,460 261,280
Source: Informa Telecoms & Media
impressions

Welcome to blinko

The communication prism
The conversation prism is a
“way of capturing and
presenting the oft under-
estimated extent, reach,
and depth of the Social
Web. [This map of the Web
2.0 landscape] is a
reference tool for Social
Media professionals to start
listening to the voices that
define and steer your
markets,” Brian Solis
Source: www.briansolis.com, Informa Telecoms & Media

The Concept
Share relevant information
with real friends
in real time

Key Features
• User account & friendlist
– Based on mobile phone number and real name
• Content sharing through status updates
– Text or multimedia (Pictures, Links)
– Comments
• Messaging based on real time communication
– Instant Messaging & Presence
– P2P SMS & SMS Alerts

Available Interfaces
www.blinko.com m.blinko.com iPhone Java
API
Jabber
SMS & E-Mail opensocial
XMPP

What is a real friend?
• The Guardian – Daily Podcast 25.2.2009

Statistics
• Average Facebook user has over 100 friends
• Average man with 120 friends …
– responds to postings of 7 of those friends (women: 10)
– communication (bidirectional) with only 4 friends (women: 6)
• Men with 500 friends …
– leave comments for 17 friends (women: 26)
– communicate with 10 friends (women: 16)
Source: The Economist

Source: Twitter under the microscope, Cornell University (USA)

Introduced a
limit of 20 friends
on blinko

blinko: the envisaged business model
Buongiorno will monetize blinko through
A combination of 3 revenue streams:
Telco network
Mobile
Cotent 1. Revenue share with Mobile Operators: relations in
Downloads place with 100+telcos worldwide.
2. Integration of premium content services such as
music , images, video that will be offered to blinko
subscribers through dedicated channels.
3. Advertising on mobile site and web property.
Advertising

www.blinko.com
www.hellotxt.com