How many friends do you really have?

How many “friends” do you really have? Jürgen Pansy Mobile Social Networking Forum London, 9.3.2009

Mobile Social Networking – a key opportunity

Total global mobile social Total global mobile social networking revenues, 2007-2012 networking users, 2007-2012 25.000 Community registrations Community users 900 20.000 800 700 15.000 600 € million 500 million 10.000 400 300 5.000 200 100 0 0 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 By 2012 there will be 428 million users of mobile social networking generating €19.7 billion Source: Informa Telecoms & Media

UK* 2008 2013 Mobile subs 49.40 52.45 Mobile browsers 14.36 29.93 Mobile SN users 3.53 12.93 Mobile SN page 66,696 169,130 impressions Italy* 2008 2013 Mobile subs 48.58 53.23 Mobile browsers 8.00 28.00 Mobile SN users 1.81 12.99 Mobile SN page 53,626 81,574 impressions Spain* 2008 2013 Mobile subs 33.50 36.63 Brazil* 2008 2013 Mobile browsers 5.71 21.83 Mobile subs 99.31 118.93 Mobile SN users 1.08 8.67 Mobile 5.08 37.44 US* 2008 2013 browsers Mobile SN page 38,402 56,616 Mobile subs 219.73 243.27 impressions Mobile SN users 2.04 22.24 Mobile browsers 33.36 97.95 Mobile SN page 8,739 57,969 Mobile SN users 6.40 39.18 impressions *All figures in million Mobile SN page 93,460 261,280 Source: Informa Telecoms & Media impressions

Welcome to blinko

The communication prism The conversation prism is a “way of capturing and presenting the oft under- estimated extent, reach, and depth of the Social Web. [This map of the Web 2.0 landscape] is a reference tool for Social Media professionals to start listening to the voices that define and steer your markets,” Brian Solis Source: www.briansolis.com, Informa Telecoms & Media

The Concept Share relevant information with real friends in real time

Key Features •  User account & friendlist –  Based on mobile phone number and real name •  Content sharing through status updates –  Text or multimedia (Pictures, Links) –  Comments •  Messaging based on real time communication –  Instant Messaging & Presence –  P2P SMS & SMS Alerts

Available Interfaces www.blinko.com m.blinko.com iPhone Java API Jabber SMS & E-Mail opensocial XMPP

What is a real friend? •  The Guardian – Daily Podcast 25.2.2009

Statistics •  Average Facebook user has over 100 friends •  Average man with 120 friends … –  responds to postings of 7 of those friends (women: 10) –  communication (bidirectional) with only 4 friends (women: 6) •  Men with 500 friends … –  leave comments for 17 friends (women: 26) –  communicate with 10 friends (women: 16) Source: The Economist

Source: Twitter under the microscope, Cornell University (USA)

Introduced a limit of 20 friends on blinko

blinko: the envisaged business model Buongiorno will monetize blinko through A combination of 3 revenue streams: Telco network Mobile Cotent 1.  Revenue share with Mobile Operators: relations in Downloads place with 100+telcos worldwide. 2.  Integration of premium content services such as music , images, video that will be offered to blinko subscribers through dedicated channels. 3.  Advertising on mobile site and web property. Advertising

www.blinko.com www.hellotxt.com

How many friends do you really have?

by Buongiorno on Mar 10, 2009

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How many friends do you really have? — Presentation Transcript