1. New Business & Go to marketKey learning Matteo Montan Buongiorno Group – Head of new business email@example.com
2. Buongiorno!// The global leader in paid content on mobile (now w/Dada.net)// 1.200+ professionals, 24 countries, 500m$ turnover// Profitable business model: B2C, B2B, NewBiz// Now moving into mobile consumers’ connected life
3. Common Wisdom Vs. Reality… you need experts!// “There’s no chance that the iPhone is going to get anysignificant market share” S. Ballmer, Microsoft Ceo , 2007 // The web is dead! OK, so how about web apps? // The social media swing: there will be thousands of social networks… no sorry there is only FB… oops there are many…
4. It’s All About UX// Start from people, it is not graphical design// Discovery, Purchase, Loyalty: don’t leave customers behind// Not all devices are created equal: each requiresiconic but different UX
5. Native Apps Vs. Web Apps? Why?
6. Social Media it’s not all about Facebook// The value of aggregation for customers and businesses// Data overload and relevance management// Cloud services, new platforms (TV…), new use cases