Seo for startups

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As part of Lisbon Challenge accelerator, I've decided to have a workshop for all the entrepreneurs present here. …

As part of Lisbon Challenge accelerator, I've decided to have a workshop for all the entrepreneurs present here.

SEO for Startups is a workshop that focuses on basic, but actionable information that can be done by anyone in a startup and achieve great increase in SEO rankings of a startup website.

SEO for Startups
Razvan Girmacea, CEO & Founder of http://monitorbacklinks.com

More in: Business , Technology , Design
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Transcript

  • 1. SEO for Startups RAZVAN GIRMACEA http://monitorbacklinks.com
  • 2. DEFINITION for Startups Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. - Wikipedia
  • 3. SEO is not a priority, but it’s nice to have
  • 4. The process for Startups 1. Keyword research 2. Website optimization 3. Link building
  • 5. Keyword research for Startups 1. Google Keywords Planner 2. Google Trends 3. Google Search (Competition & suggestions)
  • 6. Google Keywords Planner
  • 7. Google Trends
  • 8. Google Search How easy is to be #1 ? Maybe #8 is enough
  • 9. Website optimization for Startups 1. Rich Snippets 1. Reviews 2. Events 3. Author 4. Meta Title & Description Validator:
  • 10. Website optimization for Startups 1. Meta title & description 2. Content (page vs. all site) 3. Link architecture & inner linking 4. Call to action (banner, guest post …)
  • 11. Website optimization for Startups 1. Errors 1. Crawler blocked (robots.txt) 2. Bad redirects or 404 Pages 3. Missing or Duplicate Title & Description E-mail notifications
  • 12. Website optimization for Startups Sitemaps
  • 13. Website optimization for Startups Keywords vs (not provided)
  • 14. Link Building for Startups 1. Founders Network 2. Offline Events 3. Active outreach bloggers & startup news sites 4. Competition links IMPROVE YOUR PRODUCT
  • 15. SEO Tools 1. Site Audit 2. Keyword Research 3. Keyword Ranking 4. Wordpress (Yoast SEO Plugin) 5. Link Building Take the trial!
  • 16. Monitor Backlinks – overview
  • 17. Monitor Backlinks – website link activity
  • 18. Monitor Backlinks – competition
  • 19. Monitor Backlinks – keywords
  • 20. Thank you! Q&A