What is it?• Web 2.0 refers to the way in which the internet changed from being a static form to a more interactive and collaborative form of information.• Prior to the 2000s, the internet was designed for organisations to impart information and the users role was to find the relevant information they required.
• Then early in the 2000s, websites like Napster and Facebook were born. These sites for the first time allowed users to log in and contribute to the website.• Contributing information like text, photos video and music.
Examples of Web 2• Social Networking (Facebook, MySpace, LinkedIn)• Video Sharing (Youtube, Vimeo, Google videos)• Photosharing (Instagram, Flickr)• Microblogging (Twitter)• Blogs (Blogspot, Edublogs)• Wiki (Wikipedia, Wikispaces)
Social Networking at Work• Advantages– Cost effective way to communicate within organisationCan be used for file sharing, email, chat, video sharing, online calender, organising social staff functions etc- Cost effective method of advertising. Can be targeted specifically to your target audience.- Can be used globally
• Disadvantages– Time waster– Online bullying/harassment– Viruses– Online scams– Cyber stalking– Effect of negative comments on company page
Web 3.0• Internet experts think Web 3.0 is going to be like having a personal assistant who knows practically everything about you and can access all the information on the Internet to answer any question. Many compare Web 3.0 to a giant database.• While Web 2.0 uses the Internet to make connections between people, Web 3.0 will use the Internet to make connections with information.
Examples of Web 3• Amazon might catalogue your past searches and the products people with the same taste as your self has and then recommend products based on this• Itunes might recommend media based on your current music and movies• Google might suggest websites based on your location. Type “pizza” into google it comes up with pizza restaurants based on your current location.