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Top 10 commandments of affiliate marketing
 

Top 10 commandments of affiliate marketing

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Affiliate programs can be a big source of revenue. The key to maximizing your earnings is engaging your readers. Unlike traditional ads where you are paid for impressions or clicks, affiliates are ...

Affiliate programs can be a big source of revenue. The key to maximizing your earnings is engaging your readers. Unlike traditional ads where you are paid for impressions or clicks, affiliates are only paid when/if a specific action is performed. The action might be a purchase or signing up for a newsletter, but regardless, you are not paid until you've compelled your readers to act.

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    Top 10 commandments of affiliate marketing Top 10 commandments of affiliate marketing Document Transcript

    • Top 10 Commandments of Affiliate MarketingTen best practice tips for a profitable affiliate marketing businessFrom Gregory Go, former About.com GuideBy contributor Lynn TruongAffiliate programs can be a big source of revenue. The key to maximizing your earnings is engaging your readers. Unliketraditional ads where you are paid for impressions or clicks, affiliates are only paid when/if a specific action is performed. Theaction might be a purchase or signing up for a newsletter, but regardless, you are not paid until youve compelled your readers toact.With that in mind, here are the Top 10 Commandments for affiliate marketing success.1. Know Your AudienceThe most successful way to use affiliate programs is to anticipate and meet the needs of your readers. Consider why they arecoming to your site. What are you providing that they are looking for? Make sure the affiliate products you are promotingprovide a solution to your audiences problems.If you are writing about sports, dont put up affiliate ads for printer toner just because everyone has a printer and those programshave a high payout. The people who are coming to read commentary or get stats for their favorite teams arent thinking aboutthose things when theyre on your site.The more relevant the ads are to your readers, the more likely they will use them.2. Be TrustworthyReaders are savvy. They know an affiliate link when they see one. If you break their trust by promoting a product you dontbelieve in or take advantage of their visit with too many ads, they will leave and never come back.It is your repeat visitors that will drive traffic. They are the ones who will give you linkbacks, spread the word, and recommendyour site as the go-to place for valuable content. You need to build a relationship based on genuine content.If your visitors dont think youre being honest, they wont read anything else you have to say.3. Be HelpfulThink of affiliate ads as additional resources that complement your content. Give value to your content by making it helpful,useful, and informative.Dont put up a list of your favorite books, hoping people will click on the affiliate link, purchase the books (just because youlisted them), so you can cash in on a sale. Take some time to write a detailed review, and use affiliate ads to point them in theright direction if they decide to act on your information. Thats what affiliate ads are for. If you write a great reviewrecommending a book and readers buy the book because of it, you should get something for that.But just throwing out links to products with no rhyme or reason will result in a quick exit by visitors.
    • 4. Be TransparentAlways disclose your affiliations. Your readers will appreciate your honesty, and will feel better about contributing to yourearnings. If they sense that you are being less than honest about your affiliations, they are savvy enough to bypass your link andgo directly to the vendor just to avoid giving you referral credit.Honesty and full disclosure is a necessary part to building a loyal reader base. They know they are supporting you by using yourreferral links. Make them happy and eager to do so.5. Select CarefullyTake the time to go through all the different options for products or services available through the programs. Put some thoughtinto which products or services your readers may need or like. Also, change the ads around often, try different ones, and usedifferent graphics and text to see which are the most effective.It may take some time before you figure out the best formula, and you may also find that you need to continually rotate ads toattract more attention.6. Try Different ProgramsIf one particular program doesnt seem to be working for you, try another one.Affiliate programs dont look the same. They offer different products, services, and payment structures. Some programs will havea lifetime payout on sales while others will limit it to 30-90 days. Some programs allow much more flexibility in the types of adunits available, as well as colors and design so it fits better on your sites layout.Also, check your favorite vendors to see if they run their own affiliate program. Sometimes you can go directly to the source.Youre not limited to big affiliate networks.Integrate systematic ad testing into your strategy to maximize your profits.7. Write Timeless ContentYour old content can still be valuable even though its no longer on your front page. Take advantage of the long termopportunities by making sure you provide timeless content.If visitors come across your older content first, and find that it offers dated information, they will leave right away. Of course,information moves forward, so relevant content changes quickly. You can make your content timeless simply by adding links toyour updated articles on your old ones.Many platforms allow you to show "most recent" or "most popular" or "related articles" on every page, so no matter how old thearticle is, it will always show access to your new ones. Your old content can make money for you indefinitely.8. Be PatientAffiliate revenue grows and builds up with time. Remember that some programs offer lifetime payouts. If you refer a visitor, youmay continue to make money from that one visitor even if he doesnt come back to your site. Also, as long as you have referrallinks still active in your old posts, they may still payout for you.Affiliate programs arent a get rich quick plan, but it provides opportunity to make passive income in the future.