Google Shopping Guide 2.0: Bidding,Advanced Segment Tracking, andCPA Campaignscpcstrategy.com/blogwww.cpcstrategy.com
The New Google ShoppingNote: If you read our first Google Shopping ebook and already have your campaignsset up, jump to pa...
Google Product Search Ads, those free ad units that we’ve learned to love as free traf-fic drivers will now become paid fo...
During the TransitionGoogle plans to complete the transition from free to paid listings some time in Fall.During the trans...
Instead of returning individual product results that matched the “tent” query, Googlerecognized that “tent” is a broad, ov...
Google Shopping Buying GuidesClicking “Read On” for an expanded attribute filter, such as Seasonality, will bring up aBuyi...
Setting Up and Sending Your DataFeedIf you’re already sending a data feed to the Google Merchant Center for the freeGoogle...
Connecting Your Google Adwords andGoogle Merchant Center Accounts1. In your Merchant Center account, click Settings, then ...
To Set Up a Product Listings Ad Campaign1. ) Log on to adwords and create a new campaign2.) Name the Campaign Product List...
4.) Set your bids and you’re done! You’ve your created first Product Listing Ads Cam-paign, Adgroup, and Ad.Two things to ...
Step 1To track traffic you’ll have to fill out the ‘adwords_redirect’ field with the full URL to your productpage appendin...
What this column does is allow you to have Google automatically append your URLs with what’sin the column, and replace {ad...
Based on a report we recently did with our partners over at EliteSEM, we’ve seen that if you dohave a strong adwords campa...
How to set up brand-level bidding usingmultiple values in the same product target:There’s an easier way to set up brand-le...
*Remember to select “Matching RegExp” instead of the default “Contains” otherwise it won’twork.This will give you essentia...
*Remember to select “Matching RegExp” instead of the default “Contains” otherwise it won’twork.This will give you essentia...
Now you have a list of all the landing page urls (aka the Google Shopping ads that are beingclicked) within a Google Shopp...
Which will give you a report that should look something like what’s below.*It’s possible that you’re appending other value...
2. Compare the urls that are getting visits with a specific product target id to their associ-ated values in the feed. Pro...
Before we do anything rash, let’s head back to our product target report in Excel and and take alook at exactly what’s goi...
For example, this merchant sells a few “gano cafe” items but his titles/urls can differ based onwhether or not that term i...
1. Changing the title for our Top Seller ad to “gano cafe” rather than the single mergedterm “ganocafe” This small detail ...
Under the Conversions tab, click the +New conversion button.Follow the steps through setting up the conversion tracker.   ...
For the page security level you’ll want to use HTTPS if you’re using a Thank You page for theconversion tracker.Note that ...
Since you’re not running a display network campaign, after you click save and continue on thispage you can skip the next p...
Second: WaitWait a day or so for the tracking pixel to sync with Google Adwords. It should only take a few hours atthe mos...
About CPC StrategyTo date CPC Strategy has covered more news, published more reports, and written morearticles on Comparis...
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Google shopping guide 2.0 bidding advanced segment tracking and cpa campaigns

  1. 1. Google Shopping Guide 2.0: Bidding,Advanced Segment Tracking, andCPA Campaignscpcstrategy.com/blogwww.cpcstrategy.com
  2. 2. The New Google ShoppingNote: If you read our first Google Shopping ebook and already have your campaignsset up, jump to page 11 of this guide.OverviewSince its inception Google Shopping has been free to participate in. All an advertiserhad to do get their products listed was to submit a data feed with accurate inventory,product, and pricing information and they could sit back and watch the traffic roll in.Beginning in June, these free listings will be combined with the commercial ProductListing Ads Program, creating a New Google Shopping Experience.While the new format will certainly present challenges to all retailers, those thatquickly adapt to the new commercialized environment are poised to benefit. Thiscrash course in the New Google Shopping is intended to get you up to speed so thatyou can maintain and gain traffic during and after the transition.So what exactly is changing and what istaking its place? 1
  3. 3. Google Product Search Ads, those free ad units that we’ve learned to love as free traf-fic drivers will now become paid for merchants. These ad units tended to be listed inthe middle of search result page with direct links to merchant product pages. In addition to those, Google Prod- uct Listing Ads will take on a more prominent role as well. These ad units display specific products that will show up alongside standard Ad- words listings above organic search results, but instead of just a short snippet of text, users gain the ben- efit of seeing specific product titles, an image, and price. The new Google Shopping will be managed via Adwords and driven by the data feed submitted to the Merchant Center. Within Adwords a merchant can set bids by various criteria such as product type, brand, or anything you can include in your product feed, similar to their regular Adwords Campaigns.While both are driven by the same merchant center inventory/data feed ProductListing Ads are not to be confused with Product Extensions which are an extensionof standard Adwords text ads, where products will be listed alongside an Adwordtext listing, with a drop-down option to see products that a merchant is selling that isrelated to the search. 2
  4. 4. During the TransitionGoogle plans to complete the transition from free to paid listings some time in Fall.During the transition period advertisers that use the Product Listings Ads programto advertise their products will be given a 10% discount on purchased traffic . Thosethat sign up before August 15th will receive a $100 credit get started with the newprogram as well giving us an idea of the timeline Google is working to complete thetransition.To sign up for this discount browse over to the following URL to get an automaticmonthly credit of 10%: https://services.google.com/fb/forms/shoppingcoupon/New Product Type Shopping AdsWe have seen a major change in the Google shopping experience and it’s being rolledout to the “tents” query. If you head to Google and search “tents” in the web resultsyou’ll see a brand new shopping snippet that Google hasn’t displayed before. 3
  5. 5. Instead of returning individual product results that matched the “tent” query, Googlerecognized that “tent” is a broad, overarching term that encompasses multiple prod-uct types, each with a very specific use, and returned categories of tents that youcan click to continue shopping. Nobody is charged for this particular click from theorganic SERPs even though it’s listed within a “Sponsored” cell.This is the first time that we’re seeing Google link to its shopping platform via picto-grams and they kind of resemble something you would see on a street sign.Clicking any one of the links takes you directly to a Google Shopping with a new UX,updated faceted nav and many other neat nuances that give it a whole new lookand “feel”. Google now gives shoppers the ability to filter by brand, price, and otherincredibly specific attributes as well as giving users the option to Read On about anygiven attribute or filter. 4
  6. 6. Google Shopping Buying GuidesClicking “Read On” for an expanded attribute filter, such as Seasonality, will bring up aBuying Guide that goes into more detail about why that particular attribute is relevantand/or important to the purchase decision. The Buying Guide gives you the abilityto do some preliminary product research without having to leave the Google Shop-ping interface. If you scroll through some of the information in the Tent Buying Guideyou’ll see that it’s pretty comprehensive!There’s also a link to the Buying Guide in the left navigation as well.What To Do To Get Started with Prod-uct Listing AdsThere are four steps you must go through to effectively setup and launch your Prod-uct Listing Ad Campaigns. They are as follows-• Setting Up and Sending Your Data Feed• Connecting Your Google Adwords and Google Merchant Center Accounts• Setting Up your PLA Campaign within Adwords• Tracking Results Using Google Analytics 5
  7. 7. Setting Up and Sending Your DataFeedIf you’re already sending a data feed to the Google Merchant Center for the freeGoogle Shopping program the good news is there is not much you have to do modifythis data feed to prepare it for the product listing ads program. adwords_grouping - Used to group products in an arbitrary way. It can be used for Product Filters to limit a campaign to a group of products, or Product Targets to bidApart from the standard Google Shopping Columns, you will need to add the follow- differently for a group of products. This is a required field if the advertiser wants toing fields to the data feed to slice and differentiate your inventory for the product bid differently to different subsets of products in the CPC or CPA % version. It can onlylisting ads program. hold one value.adwords_labels - Similar to adwords_grouping but used only for CPC ads. You canalso use multiple values here, separated by commas.adwords_publish- Indicates whether or not you’d like a particular to be used in theProduct Listing Ads and Ad Extension programadwords_redirect- Used to send traffic from the free Google Shopping Source toanother URL although with the depreciation of the program we can see that this fieldprobably will no longer be used in the mid to long term.Check out our example data feed columns for a template of how the header shouldlook once complete. 6
  8. 8. Connecting Your Google Adwords andGoogle Merchant Center Accounts1. In your Merchant Center account, click Settings, then AdWords2. Enter your AdWords Customer ID and click AddSetting Up your Product Listing Ad Cam-paign within AdwordsWhile you can set up a Product Listing Ad campaign with in an existing text ad cam-paign, we’ve found that setting up the campaign as standalone campaign gives thegreatest chance for success on the platform. 7
  9. 9. To Set Up a Product Listings Ad Campaign1. ) Log on to adwords and create a new campaign2.) Name the Campaign Product Listing Ads, set your Geo Locations Target, Bids/Bud-get and enable Product Extensions3.) Create an Adgroup that will house your Product Listing Ads by selecting ‘ProductListing Ad’ under the ‘create an ad’ wizard in the Adgroup menu 8
  10. 10. 4.) Set your bids and you’re done! You’ve your created first Product Listing Ads Cam-paign, Adgroup, and Ad.Two things to note here:Promotion - Product Listing Ads allow you to add promotion text to your ads, so ifyou have free shipping or any other offer that might entice a customer to buy this isyour chance to promote it.Auto-Targets - Auto-targets allow you to focus your bidding around particulargroups of products as defined by the following five attributes: product_type, brand,condition, adwords_grouping, and adwords_labels. A well optimized product list-ings campaign would have many different segmentation buckets to help optimizingbids, but for now we can leave the auto-target as ‘all products’ to get you started.Tracking Performance Using GoogleAnalyticsTracking Performance Using Google Analytics requires some manipulation of the datafeed that is sent to the Google Merchant Center, but makes sense unless you want tobe flying blind on the new channel. 9
  11. 11. Step 1To track traffic you’ll have to fill out the ‘adwords_redirect’ field with the full URL to your productpage appending with tracking parameters differentiate Google Shopping traffic from GoogleProduct Listing Ad traffic.For example if your product was at the follow URLwww.mysite.com/product1.htmlYou would populate the ‘adwords_redirect’ field for product1 with a Google Analytics TrackingParameter specific to product listing ads, for instance-www.mysite.com/product1.html?utm_source=googlepepla&utm_medium=adwordsOnce you complete this your data feed will look a lot like this:Now, any traffic coming from product extensions or product listing ads will be tracked under“googlepepla / adwords” within Google Analytics.Step 2So now we can differentiate between free Google Shopping (soon to be depreciated) andproduct extensions and product listing ads traffic–now we must figure out a way to differentiatebetween product extensions and product listing traffic.All this requires is another column, called “adwords_queryparam”. Curiously Google has takenthis part off their help pages for whatever reason, but it still seems be active and working for ourclients.In the example below we fill this column with “utm_content={adtype}”. 10
  12. 12. What this column does is allow you to have Google automatically append your URLs with what’sin the column, and replace {adtype} with “pe” or “pla” depending how a user got to your site.To backtrack a step–a user going to your site via product extensions or product listing withoutthis column will end up at:[yourdomain.com]/page1?utm_source=googlepepla&utm_medium=adwordsWith this new column, a user coming from product extensions specifically will end up at:[yourdomain.com]/page1?utm_source=googlepepla&utm_medium=adwords&utm_content=peAnd similarly a user coming from product listing ads will end up at:[yourdomain.com]/page1?utm_source=googlepepla&utm_medium=adwords&utm_content=plaWhich then allows you to further break down your traffic source between product extensionand product listing ad users in Analytics.Bidding[note: BEFORE YOU BID, make sure you check out the section on Down Bidding Products on thenext page]Take advantage of Google Shopping’s transition bidding by securing the top spots for cheap. Be-ing able to set the market rate for products in your inventory will give you the advantage to lookat larger data sets than your competitors when diving in to optimize bids at the product level.A $1 to $1.50 cent bid is good place to start to make sure that your campaign has taken off.We’ve seen sellers bid around 40 – 50 cents to not get any traffic, but when they bid $1 their av-erage CPC falls to around 40 – 50 cents. You’ll most likely be paying around that range for traffic. 11
  13. 13. Based on a report we recently did with our partners over at EliteSEM, we’ve seen that if you dohave a strong adwords campaign already built out, you can expect to increase ad spend byaround 20%, some more, some less, for this Google Shopping change.SegmentingProduct segmentation and quick data feed optimization is going to be really important to aprofitable Google Shopping campaign, so if that is difficult for you to do you’ll want to startlooking for resources to help you fill those gaps. CPC Strategy handles all the data feed manage-ment for it’s clients.Based on how profitable your campaign is, you’ll want to dive in at the brand, category andproduct level. Tagging these with Google Analytics identifiers is a good place to start.Some good groups to segment include:• Top Margin Brands• Top Margin Categories• Top Margin Products• Top Performing Products• Worst Performing Products (you can set up a rule to penny bid these)Down Bidding Products: One Trick to Re-memberInstead of having a high all products bid, you should set the all products bid at a penny andthen up bid everything in the feed using some sort of “live” adwords label at 50 cents or 1 dollar.Then if we wanted to penny-bid a product we’d simply remove that “live” label so it’d be forcedinto the All Products target which is set at $0.01.The same goes for other ad groups as well. 12
  14. 14. How to set up brand-level bidding usingmultiple values in the same product target:There’s an easier way to set up brand-level bidding using multiple values in the same producttarget. Using this method you won’t have to set up new labels for every brand or category.1. Create Brand Adgroup targeting Nike (brand=Nike) from within the AdWords login2. Set default Max CPC to $0.013. Within the same adgroup create another target with the following attributes1. adwords_labels=live2. brand=Nike4. Set that bid to $0.50 or whateverSince Google will look for products where both rules apply, if you simply remove the “live” labelfrom the product then that product will no longer apply to the product target with the $0.50bid.In the next section we’ll look at advanced analaytics techniques to track and dive into these seg-ments.Advanced Product-Level Google ShoppingAnalytics:Tracking Product Targets in Google AnalyticsYou can already access macro performance reports for product targets by going to Advertising> Adwords > Keywords tab in Google Analytics.If you have traditional text ad campaigns also running it may be difficult to find the product tar-gets among all the other keyword-level data in this report so here’s a handy regular expressionsfilter that you can use to filter out only the product targets. All you have to do is copy/paste thefollowing code into the advanced filter, and filter on Keyword:[=*] 13
  15. 15. *Remember to select “Matching RegExp” instead of the default “Contains” otherwise it won’twork.This will give you essentially what you’re already able to see in the Adwords account but withactual revenue per target. This is slightly better but you still don’t have a whole lot to work with.But what if we were able to see exactly which products were getting clicks/conversions withineach product target? We can do this but it requires a small tweak to the data feed.The {adwords_producttargetid} ParameterIn your Google Shopping data feed there’s an adwords_redirect column where you can set upcustom tracking parameters for your Google Shopping ads. We can actually track product tar-get performance on the item-level by adding the {adwords_producttargetid} parameter to theend of the urls in this column.If you already have tracking parameters appended to your adwords_redirect url (anything afterthe “?” in the url) then all you need to do is add &id={adwords_producttargetid} to the end.If this is completely new to you and/or you don’t have any tracking parameters you’re going tohave to add ?id={adwords_producttargetid} to the end of the url.*The difference between the two above is the leading “&” vs the leading “?”.By adding the {adwords_producttargetid} parameter, you’ll be able to see the Google-generatedID for the specific product target that triggered your ad.You can access this report in Google Analytics by going to:1. Content > Site Content > Landing Pages2. Choose your Secondary Dimension for Traffic Sources > Campaign.3. Once you do that, edit the Advanced Filter to include only.o Campaign containing [your campaign name]o Landing Page containing “&id=” 14
  16. 16. *Remember to select “Matching RegExp” instead of the default “Contains” otherwise it won’twork.This will give you essentially what you’re already able to see in the Adwords account but withactual revenue per target. This is slightly better but you still don’t have a whole lot to work with.But what if we were able to see exactly which products were getting clicks/conversions withineach product target? We can do this but it requires a small tweak to the data feed.The {adwords_producttargetid} ParameterIn your Google Shopping data feed there’s an adwords_redirect column where you can set upcustom tracking parameters for your Google Shopping ads. We can actually track product tar-get performance on the item-level by adding the {adwords_producttargetid} parameter to theend of the urls in this column.If you already have tracking parameters appended to your adwords_redirect url (anything afterthe “?” in the url) then all you need to do is add &id={adwords_producttargetid} to the end.If this is completely new to you and/or you don’t have any tracking parameters you’re going tohave to add ?id={adwords_producttargetid} to the end of the url.*The difference between the two above is the leading “&” vs the leading “?”.By adding the {adwords_producttargetid} parameter, you’ll be able to see the Google-generatedID for the specific product target that triggered your ad.You can access this report in Google Analytics by going to:1. Content > Site Content > Landing Pages2. Choose your Secondary Dimension for Traffic Sources > Campaign.3. Once you do that, edit the Advanced Filter to include only.o Campaign containing [your campaign name]o Landing Page containing “&id=” 15
  17. 17. Now you have a list of all the landing page urls (aka the Google Shopping ads that are beingclicked) within a Google Shopping campaign. Each ID parameter will tell us exactly which prod-uct target is rendering our ads.Segmenting The Analytics Report in ExcelNow let’s head over to Excel and work some magic.First, download the report by going to the Export tab and selecting your desired file type forExcel. CSV is usually most compatible with Excel. 16
  18. 18. Which will give you a report that should look something like what’s below.*It’s possible that you’re appending other valueTrack parameters that might be showing up inthis report (like adType=pla) so if you are, just do a Find/Replace to eliminate them, leaving usonly with the landing page url and the ?id= parameter.Now we can figure out exactly which products are getting clicks/conversions by:1. Remove all instances of id= in column A.Find/Replace (CTRL+H) – Find “id=” and Replace with “”2. Select column A and Text to Columns in Excel.3. Choose the “delimited” option.4. Choose “?” as your delimiter5. Hit “Finish”.Now you’re going to have a report that gives you clicks BY PRODUCT and is also filterable basedon PRODUCT TARGET.These IDs correspond to specific targets in our Adwords campaign.Unfortunately, right now there’s not a way for us to exactly find the corresponding IDs in theAdwords login but we should be able to figure it out by:1. Comparing aggregate clicks/product target in Adwords to the aggregate visits/id pa-rameter in Google Analytics (or Excel). Depending on the nature of your targets this can beeither easy or rather tedious. 17
  19. 19. 2. Compare the urls that are getting visits with a specific product target id to their associ-ated values in the feed. Product targets are based on values in the feed so there should besome insight here if you’re familiar with navigating your data feed.If we go back to this specific report in Excel, there are only two possible IDs in our new producttarget column and it’s easy to see which one is All Products. (Hint: it’s the one with the mostclicks) So, in this case our product_target IDs areAll Products = 21619610058adwords_labels=Top Sellers = 39787593978We can make a note of what these IDs are for future reference because they will not change.Save it in Evernote or whatever you like to use, just as long as it’s in a safe place so you don’thave to go through this again and again for the same account.Using {adwords_producttargetid} To Improve Google Shopping PerformanceMacro-level performance for adgroups and campaigns can be extremely valuable, especiallywhen you’re doing a quick audit on the health of a campaign, but it’s more useful to see actualproduct-level data since that’s where you’re going to see the biggest gains in ROI.Take the following birds-eye view of a Google Shopping campaign that’s the default in GoogleAnalytics. The Ad Group for “Top Sellers” is converting at above 5% with a per visiti value of$4.19! The only problem here is how little traffic we’re getting.. so the obvious solution is toincrease our bid for the entire adgroup right? 18
  20. 20. Before we do anything rash, let’s head back to our product target report in Excel and and take alook at exactly what’s going on at the product level.The Top Sellers adgroup seems to be converting well so far, so we filter on that ID and find thatonly one item has been converting in this group. 3 clicks, 2 conversions for $146.60 in revenue.WHOA. So, I thought that this adgroup was already doing well with the limited # of clicks wehad, but now I just learned that it’s actually all due to one product! Equipped with that knowl-edge, maybe I should raise the bid for that one product rather than doing it for the entire TopSellers adgroup.This also shows you that /ganocafe-classic.html has made up for about half of the total clicksfor this adgroup without even converting once yet. If I raised the bid for this entire adgroup it’slikely that that one poor performing item would continue to get the majority of traffic and ouronce stellar performance would go waning into the night.Now that’s some sexy analyzing!Leveraging Search Queries For More Product-Level AnalysisAnother approach that can be coupled with the above analysis is to look at which search que-ries are triggering your ads to make sure the right products are being included in the righttargets, labels, groupings, etc.You can see the queries that are triggering specific product targets by going to the MatchedSearch Queries tab and selecting Keyword as your Secondary Dimension. Once again, use the[=*] regex filter to isolate the Google Shopping targets. 19
  21. 21. For example, this merchant sells a few “gano cafe” items but his titles/urls can differ based onwhether or not that term is written as one word or separately as two words. As a result, thesesearch terms are triggering two different sets of ads that perform differently from one another.Assuming that the url contains either “gano” or “ganocafe” we can go back to the target ID reportwe made in Excel earlier and figure out which items are being served in each adgroup. Filteringon Landing Page, we see the top ads that have “gano” in the url and it’s fairly obvious which ad isbeing rendered for each of those two searches above.This makes me wonder why I’ve got the /ganocafe-classic.html listed in the Top Sellers adgroupwhen it’s actually getting less clicks AND converting less than the one in the All Products ad-group. Even though we know that one is a site-wide best-seller, that may not be the case whenthe traffic is coming from the paid Google Shopping real estate.This level of analysis helps of identify search terms that are better qualified as well as productads that convert the best.Caveat: This analysis was actually performed on a very small data set since this particular cam-paign hasn’t been active for very long. As our campaigns grow and we collect more data thereshould be clearer call to actions from the data and we can make better informed decisions.But just for the sake of discussion, here are a few actions that we might consider for our exampledata set: 20
  22. 22. 1. Changing the title for our Top Seller ad to “gano cafe” rather than the single mergedterm “ganocafe” This small detail is obviously triggering different ads for their corresponding .searches and the search volumes will differ between the slight variations.2. Removing /ganocafe-classic.html from the Top Sellers adgroup. If conversions don’timprove for this item (in this target), then we can assume that this ad isn’t going to send us veryqualified traffic and we no longer want to include it in our highest bid adgroup. In our case, thiswill require some adjustments to the adwords_labels value.3. Increasing the bid for /gano-cafe-3-in-1.html. We don’t have enough data on this item justyet, but if it continues to convert at a high rate and profitable ROI then we may want to increaseour bid here.Google Shopping CPAHow to Make Google Shopping Work Like EbaySo you have to pay to play now if you want to list on Google Shopping. It’s rough. If you’re in theguns & ammunition category it’s rougher. But you can still make Google Shopping work for youlike Ebay or Amazon by setting up a CPA campaign in the Google Shopping login.That’s right, you can set a percentage of sale to give Google giving you a fixed cost per sale.In this ebook we share how Google’s CPA program works (in language written for ecommercebusiness owners) and how you can set it up.1: Set up conversion trackingGo into your Google Adwords account.Click on the Tools and Analysis section of your Google Adwords top toolbar and click on Conver-sions from the drop down menu. 21
  23. 23. Under the Conversions tab, click the +New conversion button.Follow the steps through setting up the conversion tracker. 22
  24. 24. For the page security level you’ll want to use HTTPS if you’re using a Thank You page for theconversion tracker.Note that selecting ‘Add a ‘Google Site stats’ notification to the code generates for my page’ willput a little image on that page where your conversion tracker is activated. You probably don’twant to select it so no image shows up when your conversion tracker is activated. 23
  25. 25. Since you’re not running a display network campaign, after you click save and continue on thispage you can skip the next page and go grab your code. Select whatever use case applies (Imake the changes to the code or someone else makes changes to the code) and there you go.The code will look something like this [NOTE - this is an example and will not work with yourwebstore]: <!-- Google Code for Purchase/Sale Conversion Page --> <script type=”text/javascript”> /* <![CDATA[ */ var google_conversion_id = VARIABLE; var google_conversion_language = “en”; var google_conversion_format = “1”; var google_conversion_color = “ffffff”; var google_conversion_label = “VARIABLE”; var google_conversion_value = PLACEHOLDERHERE; /* ]]> */ </script> <script type=”text/javascript” src=”https://www.googleadservices.com/pagead/conver sion.js”> </script> <noscript> <div style=”display:inline;”> <img height=”1” width=”1” style=”border-style:none;” alt=”” src=”https://www.googlead services.com/pagead/conversion/VARIABLE/?value=PLACEHOLDERHERE&amp;label=VA RIABLEX_Aw&amp;guid=ON&amp;script=0”/> </div> </noscript>Paste this code in the body section of your order confirmation page and save the changes. That’sit!If you’re using a dynamic web page, Google lists more ways to insert the code into your webpage, but most of you won’t have to worry about this. If you know you have a dynamic orderconfirmation page or script you run, see this page and scroll pretty much down to the bottom to 24
  26. 26. Second: WaitWait a day or so for the tracking pixel to sync with Google Adwords. It should only take a few hours atthe most but you never know.Third: Activate Your First Google Shopping CPA CampaignSet the % of each sale that you want Google to receive and begin your campaign. Watch it closely forthe next few days, gaining traction in terms of impressions and clicks will be crucial. Adjust your % ofsale accordingly, the more you give up the better chance you’ll get higher sales volume as Googlewill want your products sourced above sellers in your category that give up less.Check out the link below for more info:http://support.google.com/adwords/bin/answer.py?hl=en&answer=2456107ConclusionWe know that this transition might be a bit bumpy for a lot of retailers, but at time the change pro-vides an opportunity for those who rise to the occasion. CPC Strategy is the leader in data feed andGoogle Shopping setup and management. Give us a call at 619-677-2453 or shoot as an e-mail atcontact@cpcstrategy.com and we’ll make sure you take full advantage of this new opportunity. 25
  27. 27. About CPC StrategyTo date CPC Strategy has covered more news, published more reports, and written morearticles on Comparison Shopping Engine optimization and management than any otheragency. CPC Strategy leads the industry in CSE best practice implementation, data feedoptimization, and product bidding tactics.Our comparison shopping studies and articles have appeared on blogs and industrypublications such as Internet Retailer, Website Magazine, GetElastic, Amazon Seller Sup-port, and Auction Bytes.Long story short: CPC Strategy is the leader in the CSE industry. You can trust that ourknowledge, expertise and management systems will help you outsmart your competi-tion on the CSEs.Interested in partnering with us? Contact us today to improve your CSE revenue.

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