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Google+1 & AdWords

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Similar to the Facebook “Like” …

Similar to the Facebook “Like”
button, Google +1 will be available
as an embedded element on all web
pages. Every unique website URL
will get its own +1 history. Given
Google’s admission that a page’s +1
score will play a factor in organic
search rankings, online retailers will
be scrambling to put this button on
all their product pages.


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  • 1. ROIREVOLUTION ®A Data Driven Online Marketing AgencyGoogle +1 & AdWords:How to Prepare Your Paid Search Marketingfor the Social Media Invasion
  • 2. Page 2Google +1 & AdWords:Google +1 & AdWords:How to Prepare Your Paid Search Marketing for the Social Media InvasionGoogle recently announced the launch of their latest social initiative: Google +1 (Plus One). Still in beta, Google +1consists of a tiny icon next to each and every organic and paid search listing that, when clicked, communicates yourstamp of approval to all your friends (and the world). Similar to the Facebook “Like” 5 button, Google +1 will be available Google AdWords You +1’d this publicly. Undo as an embedded element on all web Reach Millions Of Prospects With Ads From Google. Only $5 To Start! pages. Every unique website URL www.google.com/AdWords will get its own +1 history. Given Google’s admission that a page’s +1 score will play a factor in organic search rankings, online retailers will be scrambling to put this button on all their product pages.© 2011 ROI REVOLUTION, INC. ALL RIGHTS RESERVED. 888-244-2167 | WWW.ROIREVOLUTION.COM | PAGE 2
  • 3. Page 3Google +1 & AdWords:Google has explicitly indicated that“+1” won’t directly affect the qualityscore of your paid search ads. Yetwith click-through-rate being the Social media and paid advertising have been intermingling for a while now. The point of intersection occurs when the size of your social “ Social media has a demonstrable ROI when it creates the very audience used by your data-driven ”primary driver of quality score, the network starts to influence the advertising.+1 back door will be wide open. effectiveness of your paid onlineWhen a paid search ad is shown for advertising campaigns.a particular destination URL with alot of “+1” popularity, it will Facebook has obviously been goingcertainly enjoy a higher CTR. this route since their advertising program began. Fan page “likes”The upward spiral will be enjoyed by beget more “likes” which nowearly adopters as their higher CTR become your audience as Facebookwill increase their quality score, thus supplies tools to create campaignsreducing their costs and increasing targeted at “fans” and “friends oftheir traffic. Google +1 is truly a fans” of your Facebook page.HUGE development in the history ofpaid search advertising.Google’s Work with SocialGoogle tried and arguably failed with Google knows social media and paidBuzz. It was a less useful Twitter… advertising are on a collision course.and it is tough to be less useful than They own YouTube, remember? TheTwitter! Google Wave was a complex more video views and video likes, thenightmare. There is still talk of more effectiveness comes to yourGoogle coming out with their own YouTube Promoted Video campaigns.version of Facebook. To stay ahead The viral nature of a video certainlyof the curve, they are trying desper- influences its power in paid cam-ately to build more social awareness paigns.into their products.© 2011 ROI REVOLUTION, INC. ALL RIGHTS RESERVED. 888-244-2167 | WWW.ROIREVOLUTION.COM | PAGE 3
  • 4. Page 4Google +1 & AdWords:Concerning YouTube, it is a little-known fact that you can embed aremarketing pixel into your YouTube With Google +1, they are poised for success. They are copying one of Facebook’s most successful (and “ Expect the Google +1 button to experience mass adoption by the end of ”Branded Channel page. Whether on simplest) features, the “Like” 2011.YouTube or your own website, button, but doing so in a way thatremarketing (AKA retargeting) plays to their own strength andallows you to create your own audi- power as the top search engine.ence and be omnipresent in theiruniverse (for up to 540 days in Expect the Google +1 button toGoogle’s case). experience mass adoption by the end of 2011. With all its implicationsYet for all its success, YouTube has for paid and organic listings onnever harnessed the power of your Google, online retailers and advertis-social circle as has Facebook. While ers would be foolish to wait it out.their search and advertising algo- The good news is that it won’t berithms are complex, Google’s tough to implement.strength comes when they giveusers simplicity.4 Steps forRetailers to be ready for Google +1 STEP Sign up to be notified when +1 for Websites is released: 01 https://services.google.com/fb/forms/plusonesignup STEP Encourage top customers to enter Google’s experiment and “+1” your homepage: 02 http://www.google.com/experimental STEP Set aside resources to install +1 Code beside the Facebook 03 Like button on your site. STEP Take extraneous URL parameters out of the final landing page URL 04 of your AdWords ads.© 2011 ROI REVOLUTION, INC. ALL RIGHTS RESERVED. 888-244-2167 | WWW.ROIREVOLUTION.COM | PAGE 4
  • 5. Page 5Google +1 & AdWords: “The last point is very important to When it comes down to it, joining Your advertising costs willunderstand. In the current imple- social media with paid marketing be lowered to the extentmentation of Google +1, every gets you manufactured social proof. that your product has its ”distinct URL has its own Google +1 Sure, there will always be the own natural appeal.score. This means an identical page runaway viral hits that get all theirwith and without tracking param- Likes or +1’s the “honest” way byeters is not an identical page in virtue of their incredible content.Google’s eyes. Most advertisers, however, will need to pay their way to the top. That’sWe’ve written a blog post on how why it’s called advertising, right?this can be solved. Be sure toforward the link below to someone In such a “paid social media” world,involved in the technical details of your advertising costs will be loweredyour website tracking and analytics: to the extent that your product haswww.ROIRevolution.com/+1 its own natural appeal. Imagine that – great products will give you ao competitive edge! What to do next: Request a 3rd party review > Next© 2011 ROI REVOLUTION, INC. ALL RIGHTS RESERVED. 888-244-2167 | WWW.ROIREVOLUTION.COM | PAGE 5
  • 6. Page 6Google +1 & AdWords:What to do next:Get a third party reviewGoogle +1 will expose an even We do complimentary AdWordsgreater competitive divide between account audits regularly foronline retailers. A new factor is businesses spending from $10,000being thrown into the mix which is to $500,000+ per month insure to unsettle competitive strong- AdWords. During our reviews weholds among paid search advertisers. generally find over 50% of high- spending AdWords accounts areIf there was ever a time to make sure needlessly suffering from pooryour AdWords account is in fighting performance. Most AdWordsshape, it is now. All paid search accounts we look at can gain at leastprograms can benefit from a 3rd 20% efficiency (more conversions,party review. less spend) right off the bat by improving some of their accountIf you are spending more than management practices.$10,000 per month in AdWords, wecan give you a boost with our compli- Contact us to schedule your compli-mentary 30 minute AdWords mentary AdWords Account Audit &Strategy Session. Strategy Session. About ROI Revolution > Next© 2011 ROI REVOLUTION, INC. ALL RIGHTS RESERVED. 888-244-2167 | WWW.ROIREVOLUTION.COM | PAGE 6
  • 7. Page 7Google +1 & AdWords:AboutROI Revolution, Inc. ROI Revolution is an online advertising agency based in Raleigh, NC. We manage millions of dollars in ad spend for 105 clients spread out among 8 countries. We partner with many types of businesses to turn their PPC channel into sustainable profits for their company. Schedule your complimentary 30 Minute AdWords strategy session to discover hidden opportunities inCall Us: 888-244-2167 your PPC account.Office Fax: 919 - 954 - 4767Address: 3109 Poplarwood Ct, Suite 219 Raleigh, NC 27604Website: www.ROIRevolution.com Visit www.ROIRevolution.com TM© 2011 ROI REVOLUTION, INC. ALL RIGHTS RESERVED. 888-244-2167 | WWW.ROIREVOLUTION.COM | PAGE 7