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The Adobe 2012 Digital Marketing Optimization Survey received global responses from more than 1,700
digital marketers. The survey focused on business-to-consumer and business-to-business commerce across
retail, finance, media, technology and consumer goods industries. With expert contribution from marketing
authorities at ClickZ, this survey report focuses on key areas in which digital marketers need to excel in order
to ensure success: social, mobile, personalization, and customer experience.