6 ways to get social data working for your brand
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As brands continue to integrate social media into their marketing efforts, the focus has increasingly turned to big data. In fact, you can't have a conversation today with a social media provider ...
As brands continue to integrate social media into their marketing efforts, the focus has increasingly turned to big data. In fact, you can't have a conversation today with a social media provider without someone inevitably bringing up the topic of APIs to gain access to the data surrounding interactions. But unstructured data can be challenging for legacy systems, especially when querying large strings of data to create attributes that can be acted upon for marketing efforts. So whether you're implementing social sign-in on your website or leveraging apps to connect with customers, it's critical to work with a provider who can not only collect and analyze the data but put it in a format that allows you to take action. While choosing what data to collect does vary by each brand and specific objectives and goals, there are a few core "attributes" that represent low-hanging fruit. These are the data attributes that allow most brands (regardless of vertical) to automate some key marketing programs that drive value, results, and ultimately, stronger relationships. One of the most efficient ways to do this is via a permission-based process that includes an app acceptance executed via a social sign or "connect" process that is also tied to email. So without further ado here are my top six social profile attributes you can't afford to ignore in this process and why.
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