43% of Small Businesses Spend 6+ Hours Per Week in Social Media

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But hey ... small businesse are catching up, as is evident from this new infographic from the folks over at VerticalResponse, brought to our attention by Marketing Pilgrim this morning. The infographic highlights how small businesses are using social media -- how much time and money they're spending, which social networks they're focusing on, and the challenges they're facing. Turns out a big chunk -- 43% of small businesses -- are spending at least 6 hours per week on social media, with a large focus on Facebook (90% are using it) and Twitter (70% are using it). As for social networks like Google+ and Pinterest, to quote the infographic, "not so much." Check out the full infographic below for more interesting stats.

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43% of Small Businesses Spend 6+ Hours Per Week in Social Media

  1. 1. 43% of Small Businesses Spend 6+ Hours Per Week in SocialMedia [INFOGRAPHIC]Posted by Pamela VaughanTue, Oct 30, 2012 @ 01:00 PMRead more: http://blog.hubspot.com/blog/tabid/6307/bid/33776/43-of-Small-Businesses-Spend-6-Hours-Per-Week-in-Social-Media-INFOGRAPHIC.aspx#ixzz2ILqt0A1fRead more: http://blog.hubspot.com/blog/tabid/6307/bid/33776/43-of-Small-Businesses-Spend-6-Hours-Per-Week-in-Social-Media-INFOGRAPHIC.aspx#ixzz2ILqiGv00If yourea small business owner, Im sure you can easily relate: Your head is likely adorned byquite a few different hats on any given day. So when it comes to social media, its nowonder so many small business owners have been slow to incorporate this newishchannel into their overall marketing strategy. Lets face it: Social media can be quite thetime suck!But hey ... small businesse are catching up, as is evident from this new infographic fromthe folks over at VerticalResponse, brought to our attention by Marketing Pilgrim thismorning. The infographic highlights how small businesses are using social media -- howmuch time and money theyre spending, which social networks theyre focusing on, andthe challenges theyre facing. Turns out a big chunk -- 43% of small businesses -- arespending at least 6 hours per week on social media, with a large focus on Facebook(90% are using it) and Twitter (70% are using it). As for social networks like Google+and Pinterest, to quote the infographic, "not so much." Check out the full infographicbelow for more interesting stats.

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