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Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
Social Recruiting: How to Get Started
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Social Recruiting: How to Get Started

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Today, staffing and corporate recruiters can leverage …

Today, staffing and corporate recruiters can leverage
social media to post jobs and recruit talent, but it’s
still new for a lot of organizations—which is why we’ve created this e-book.

This e-book will show you how to
set up your social media profiles and highlight some social
recruiting tips for finding the right talent for your business.

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  • 1. SOCIALRECRUITING:HOW TO GET STARTEDA Beginner’s Guide TM
  • 2. TABLE OF CONTENTSINTRODUCTION 3WHY SOCIAL RECRUITING? 4PROFILES & SETUP 12WHAT’S NEXT? 36ABOUT BULLHORN REACH 37 TM 2
  • 3. Social media has become an indispensable tool for companies leveraging it to generate sales, increase brand awareness and build communitiesINTRODUCTION around their brands. It offers companies a way to connect and engage with consumers, but that’s not all. Companies are using social networks more and more to source candidates for employment. Today, staffing and corporate recruiters can leverage social media to post jobs and recruit talent, but it’s still new for a lot of organizations—which is why we’ve created this e-book. This e-book will show you how to set up your social media profiles and highlight some social recruiting tips for finding the right talent for your business. Let’s get started! TM 3
  • 4. WHY SOCIALRECRUITING? 2/3 of online adults use social media sites like Facebook, LinkedIn and Twitter. TM 4 Source: PEW Internet, November 2011
  • 5. 14.4 MILLION people used social media to find their last job in 2011. TM 5Source: Career Enlightenment, August 2011
  • 6. The average user has 634 social ties in their overall network — technology users have even more. TM 6Source: PEW Internet, June 2011
  • 7. “… 88 % of employers rate employee referrals as their No. 1 source of above-average candidates.” DR. JOHN SULLIVAN TALENT MANAGEMENT THOUGHT LEADER PROFESSOR, SAN FRANCISCO STATE UNIVERSITY “The key elements that social media brings to recruitment is targeted reach, engagement opportunity, identification of targets and keeping personal, BILL BOORMAN corporate and employer brand FOUNDER OF #TRUEVENTS RECRUITER TRAINER, KEYNOTE SPEAKER in the shop window.” TM 7
  • 8. There are over135 MILLION members on LinkedIn. …and more than 80 % of them are decision makers. TM 8 Source: LinkedIn, June 2011
  • 9. The averageFACEBOOK USER sends 8 friend requests per month accesses the is connected to site from both the PC and 80 pages, spends an average 23 events and groups mobile devices of minutes on the site per visit has 130 friends TM 9 Source: Facebook, Social Media Today 2011
  • 10. There are over100 MILLIONactive users on Twitter ...typing in 1.6 BILLION search queries per day. TM 10 Source: Viral Media Solutions, August 2011
  • 11. are theysearching forYOU? your voice? your your your company? brand? jobs? TM 11
  • 12. PROFILES &SETUP The following three chapters will show you how to set up your LinkedIn,The first step to social recruiting is to set up Twitter, andeffective social media profiles. Having a strong Facebook profilesonline reputation that highlights the best qualitiesof you as a recruiter and your business brand and help you getwill help you attract and retain top talent. Each started with socialnetwork uses different elements of information recruiting on thesethat you supply in your social profile. popular networks. TM 12
  • 13. LinkedInRECRUITING Fill in your name and email to sign up for a LinkedIn account (if you haven’t already). Then follow the next few steps to set up a complete profile. If you already have a LinkedIn profile, skip to page 15. TM 13
  • 14. LinkedInRECRUITING Build a complete profile by filling out all of the information on your professional account. Optimize every field, providing links that direct candidates back to your blogs and corporate site from LinkedIn. Be sure to use good keywords in your job titles for current and previous positions. This will help strengthen your brand’s visibility in search engines. TM 14
  • 15. LinkedInRECRUITING Use LinkedIn Applications to enhance your professional profile by adding more data like blog posts, events or favorite business books. If you choose an application from the LinkedIn menu, it will provide you with the instructions to add the app to your page. TM 15
  • 16. LinkedInRECRUITING REAP THE SEO BENEFITS OF BEING ON LINKEDIN A well optimized LinkedIn profile will appear on the first page of Google search results for keywords matching your profile… it’s the best way to be found! TM 16
  • 17. LinkedInRECRUITING TIP #1 Search for candidates using LinkedIn’s Advanced People Search feature. You can filter your results and save your search parameters if you’d like LinkedIn to run the searches again and email you the new results. TM 17
  • 18. LinkedInRECRUITING TIP #2 Use Google to extend your LinkedIn network by typing in specific search parameters using the following format: site:www.linkedin.com (parameter) TM 18
  • 19. LinkedInRECRUITING TIP #3 Post your open jobs on LinkedIn regularly using social recruiting tools like Bullhorn Reach. Your connections will see your job postings in their newsfeeds. Add a personalized message to the listing like “Great opportunity! Know anyone that might be a good fit?” TM 19
  • 20. TwitterRECRUITING Signing Up is Easy TM 20
  • 21. TwitterRECRUITING PICK YOUR TWITTER HANDLE (Don’t Make It Too Long) Keep in mind that you can only use 140 characters per message when choosing your Twitter handle. Don’t be afraid to use capital letters like @MarySmith as opposed to @marysmith. TIP: Set up a distinct Twitter feed just for your jobs (e.g. @RadicalEventsJobs) TM 21
  • 22. TwitterRECRUITINGRTRetweet to gain followersand influence your talent TWITTERcommunities. TERMINOLOGY # Follow and create your own conversations using@ DM hashtags.Engage your candidates Direct Message is ausing the @ symbol for personal message sentreplies and mentions. via Twitter to one of your followers. TM 22
  • 23. TwitterRECRUITING Start connecting on Twitter, join conversations, share industry news articles and build a talent community around your brand. TM 23
  • 24. TwitterRECRUITING TIP #1 Use hashtags (#) in your messages in front of key search terms so your tweets become instantly searchable. Here are a few hashtags that you might want to use: #jobs, #careers, #hiring, #staffing and #employment. TM 24
  • 25. TwitterRECRUITING TIP #2Find candidates to follow via Googleand then engage those candidates withmeaningful content. TM 25
  • 26. TwitterRECRUITING TIP #3 Quickly and easily distribute your jobs through your Twitter network using social recruiting tools like Bullhorn Reach. TM 26
  • 27. FacebookRECRUITING Fill in your name and email to sign up for a Facebook account (if you haven’t already). Then follow the next three steps to set up your profile. If you already have a Facebook profile, you can skip to page 32. TM 27
  • 28. FacebookRECRUITING STEP ONE: Find your “friends” on your various existing networks. TM 28
  • 29. FacebookRECRUITING STEP TWO: Fill out your profile info so it’s easy for friends, coworkers, classmates and candidates to find you… TM 29
  • 30. FacebookRECRUITING …Facebook also gives you the option at many points in the setup process to add potential “friends” that you may know. TM 30
  • 31. FacebookRECRUITING STEP THREE: Your profile picture portrays your online brand identity – choose it wisely. “Strike a balance between professional and casual.” ART PAPAS CEO & FOUNDER OF BULLHORN TM 31
  • 32. FacebookRECRUITING GROW YOUR NETWORK Now that your Facebook profile is set up, you will want to find and request friends. Once you have a network of Facebook connections, you can begin recruiting on the network. TM 32
  • 33. FacebookRECRUITING TIP #1 Search for candidates using Facebook’s search feature. Simply type your search query in the bar at the top and then filter your results by location, company and education. TM 33
  • 34. FacebookRECRUITING TIP #2 Post your open jobs on Facebook regularly using social recruiting tools like Bullhorn Reach. Your connections will see your job postings in their newsfeeds on the Facebook homepage. TM 34
  • 35. FacebookRECRUITING Stay connected with current and former employees by creating TIP #3 a company fan page on Facebook. Promote the page and use it to share open jobs and ask fans for referrals. Don’t confuse your personal account with your fan page. Keep in mind you do need a personal account in order to create a company page. CLICK HERE TO SET UP YOUR COMPANY FAN PAGE TM 35
  • 36. WHAT’SNEXT? Here are a few next steps to help you attract and recruit top talent:Congratulations! You are now ready to jumpstart • Share Articlesyour social recruiting strategy using these three • Post Videos on YouTubepopular social networks — but you’re just getting • Create a Blogstarted. Sure, you’ve created your accounts, but • Post Picturesthere’s so much more to social recruiting. You • Drive Traffic to a Career Sitehave to be active. You have to work to engage • Measure the Resultsyour audience and establish relationships tobuild your network. TM 36
  • 37. ABOUTBULLHORNREACHYou have the potential to reach millions of TMprospective candidates in less time than it took toread this e-book. Extend your recruiting reach withthe right social strategy. Leverage the power ofsocial media to find and recruit the best talent — STAY CONNECTEDfast with Bullhorn Reach. Visit UsCreate your free account today atwww.bullhornreach.com. Join Us Friend UsAccelerate your referral program or boost yourteam’s social recruiting performance using the Follow Ussocial sourcing suite. Watch UsAsk us for more info atInfo.bullhornreach.com/contact_us 37

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