OVIE MUGHELLI FOUNDATION
WEBSITE CREATIVE BRIEF
MAY 2008 OVIE MUGHELLI
Content Design &
Mission: To provide value through information to our
constituents and consumers in a clean, well organized
format with an upscale style.
Keep it simple & make it interesting
Make the basic information easy to ﬁnd
Introduce the goals and successes of the OMF to the
visitor in an interactive fashion that keeps them clicking.
Data base driven
Provide a way to donate and collect data
Programming & Integrating Content
Our desired methodology
A website that is truly interactive and enables constituents to donate gifts,
update their proﬁle, view their account, and register for events and provide a
myriad of services that will be both educational and informative within a
Services on the web
Strategy: Provide value through information that visitors want while
introducing important programs like planned giving, endowment funding and
Tax & estate planning for donors
Education cost projections
Philanthropic resources directory
Environmental Advocacy & Initiatives
OMF Partnership Grant Process
Mentorship/Internship/Leadership Program opportunities
Internal Site Search
Resources: Link to NFL Community Foundation & other helpful sites.
About Us Publications: Newsletters, Annual Reports, Chairmans Report, Speeches, Papers
News & Presentations in PDF format.
Founder & Executive Staff Bios E-Store: Coming soon, for OMF merchandise & opportunity to purchase OMF
Program Staff research publications in future.
Board of Directors Bios Special Events: Fundraising events.
Department: Program themes with downloadable applications for Donate Now link on each page: quot;Support OMF with a giftquot;
consumers Membership: Link to online membership application
OMF History and Mission Auxiliaries of the OMF: Executive Leadership Council General Membership.
Development: pages Tools you can use: On the front page with brief descriptions & links for OMF giving
Beneﬁt Events programs.
Membership Stories about our donors: Spotlight on OMF philanthropy.
The Founders Circle Calendar of OMF program events
Executive Leadership Council Contact Us
Gifts In Honor or Memory Sign our Guest book
The Fund for OMF
General Operating Support
Support the OMF's scholarship: OMF Research & Publications
Intranet: This is a component that will be used in the future to
provide access for OMF employees for:
OMF afﬁliate policies
Position Descriptions & Salary Matrix Guides
HR policies & forms
Employee Insurance Information
Research & data compilation
Off site OMF internet access though Outlook
Look & Feel
Rich Earth Tone Palette
Green, Blue, Tan
Environmentally conscious theme
Sophisticated, modern and technically
advanced in functionality.
Some Web Address ideas:
Stock Photos have been chosen by OMF through Getty Images.
OMF will require new branding collateral:
Web hosting/Email set-up, and content updates will need to be
accessible for direct updating by OMF staff.
Styles that are similar to the content that the OMF desires:
Marguerite Casey Foundation
Modern clean warm look
Warm, welcoming & visually appealing
New York Restoration Project
Excellent example of professional celebrity founder foundation web presence
OVIE MUGHELLI FOUNDATION WEB CONCEPT DOC
This is a summary of the OMF Web project. This is meant to be a point of contact for discussion and negotiation and is not a binding agreement. The
creative license and concept is property of Built to Last Consulting on behalf of the Ovie Mughelli Foundation 08ʼ
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