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RBLI Social Media Training Day

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A presentation that was used during a

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Transcript

  • 1. RBLI S OCIAL M EDIA2 ND N OVEMBER 2011
  • 2. A GENDA Brand workshop recap  Ideal client / Brand Wording/ Communication Your objectives today Workplace Solutions objectives Social Media Revolution video Tools  Google Reader  Twitter  LinkedIn  Facebook  Youtube  Slideshare  Blogging Team Strategy and how it’s going to work Individual Plans/Objectives
  • 3. B RAND W ORKSHOP R ECAP I DEAL C LIENT Manufacturing, Construction, Transport, Engineering London, Surrey, Sussex, Kent based H&S manager, General manager, MD, HR, Ops 100-400 employees director Health and safety Recent regulations shift patterns
  • 4. B RAND W ORKSHOP R ECAPA BOVE THE L INE W ORDING
  • 5. B RAND W ORKSHOP R ECAP C OMMUNICATION Google Analytics - Regular reporting Social Media - Measure regional - Guest blogs targeting Membership - Networking - Relationship Login Building - After sales benefit Hard Copy E-mailer Literature- Market aligned Website -Brochures- Every 6/8 weeks - Case studies - Online PDF
  • 6. Y OUR O BJECTIVES TODAY Generate business relationships Develop business opportunities Produce great content Increase followers/audience Encourage sharing amongst followers Raise brand awareness Maintain professionalism online
  • 7. W ORKPLACE S OLUTION O BJECTIVES LinkedIn - Relationships Slideshare - Sales Google - Training courses Reader - Client service - Content - Knowledge - Sharing Blogging Twitter- User generated Social -Brand awareness - Customer - Conversations engagement Media - Promote Activities - Knowledge
  • 8. S OCIAL M EDIA R EVOLUTION
  • 9. TOOLS
  • 10. TOOLSG OOGLE R EADER
  • 11. TOOLST WITTER
  • 12. L INKED I N
  • 13. FACEBOOK
  • 14. O THER TOOLS Youtube Slideshare Blogging (various different platforms – blogspot/wordpress)
  • 15. T EAM S TRATEGY Who’s doing what? Different objectives throughout the team? Integrate actions? Consistent message RBLI Vs Workplace Solutions MEASUREMENT!
  • 16. I NDIVIDUAL P LANS /O BJECTIVES One to ones  Emma  Phil  Will  Nicole  Tammy

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