Design. Business. Growth. Happiness.

735 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
735
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
16
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • \n
  • This is Jess McMullin’s design maturity model, detailing how organizations and designers relate (or don’t) within an organization.\n
  • This is the late Bill Moggridge, laying down some truth. \n
  • This isn’t just for our customers, or the people who use our products. It’s for us. The people who work together to make them. The same is true for happiness.\n
  • Look at a million interfaces, talk with a million different practitioners. Listen to how they apply their craft. band together and discuss.\n
  • Most metrics rate happiness on a scale of 1-10, just like pain at the doctor’s office. Dan Gilbert report that people who won the lottery and people who became parapalegics have the same degree of happiness after a year: We tend to over-estimate the impact of positive hedonic outcomes.\n
  • Here’s a cute kitty. This is the thing about happiness. It can be ephemeral and it is deeply rooted in our perception of the world. This picture of a cute kitty can promote your paying attention.\n\nhttp://gawker.com/5947904/japanese-study-claims-viewing-photos-of-cute-animals-at-work-may-boost-productivity\n\nhttp://www.plosone.org/article/info:doi/10.1371/journal.pone.0046362?imageURI=info:doi/10.1371/journal.pone.0046362.g003#s3\nThe Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus\nHappiness is a strange thing to measure. \n
  • \n
  • I’m going to keep my talk far away from the web today, to see how we can look at designed objects far away from the items\n
  • Where we spend, not just our money, but our effort, shows what we value. Customers feel it. The old saw about the process makes the product is right. You and your team shape the relationship with the customer through your product.\n
  • These gals are still trying for happiness in the midst of these FEMA trailers.\n
  • Box: creating joy. Brand: framing the experience, physically. Problem solving: how to reposition the product to avoid childhood obesity. One way of thinking about interaction design is the type of service experience you want to provide. Is it the experience you’d get at a McDonald’s? A greasy spoon in outside Vegas in the desert? A fine dining experience?\n\n
  • \n
  • It’s functional, and its static, but its designed for content.\n
  • Crown Hall, in the architecture college. Contrast the blissful feeling it gives you compared with the utilitarian post office.\n
  • \n
  • \n
  • \n
  • Crown Fountain in Millenium Park\n\n
  • \n
  • \n
  • We had great architecture going back decades.\nall the architect buddies gave me crap about being an ia. licensed? bonded?\n\nEngage older disciplines to figure out what they know. agencies and architects know professional services, messaging, design for humans\n\ndesign organizations, products, logos, web pages\n\n\n
  • Chartre Cathedral. This cathedral’s interesting because parts of it have been rebuild over and over and over again. The easiest aspect of this to spot is the two different towers, the more ornate one being built later to replace a tower hit by lightning.\n\n
  • Both these devices allow you to share your achievements with others.\n
  • I had all sorts of Adam Smith stuff about growth and Jim Collins (the Good to Great guy) read to go about focusing on excellence in service and value. You’ll just have to trust me. It all lines up.\n\n
  • \n
  • Money consistently buys happiness until about $10k per capita income, and then the correlation disappears. I didn’t talk a lot about growth in this talk.\n
  • The Tiger’s Nest Temple Complex in Bhutan. When Bhutan was unified in 1729 the legal code declared that “if the Government cannot create happiness (dekid) for its people, there is no purpose for the Government to exist.”1 In 1972 Bhutan declared Gross National Happiness to be more important than GNP.\n\n2005 David Cameron asked England to factor happiness into GDP.\n2009 Nicholas Sarkozy did the same for France.\n2010 Canada joined with England’s efforts.\n2011 America considers diong the same.\n\n
  • We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.\n
  • \n
  • \n\n
  • Design. Business. Growth. Happiness.

    1. 1. DesignBusinessGrowthHappiness
    2. 2. What are you asking your designers to do? Design creates disruptive innovation through redefining Framing the challenges facing organization and its customers Sets agenda, roadmap, strategy Design generates alternative solutions Problem solving Uses process to choose for alternatives Finds the best solution to existing problems Design makes things work better Function & form Concerned with incremental improvements through iteration of existing solutions. Design is an effort to style the surface of an object. It Style does not represent or embody product attributes or behavior. Design activities are not performed by the organization. No design Products take their shape as a result of utility and engineering capability. http://www.jessmcmullin.com/
    3. 3. What are you asking your designers to do? Design creates disruptive innovation through redefining Framing the challenges facing organization and its customers Sets agenda, roadmap, strategy Design generates alternative solutions Problem solving Uses process to choose for alternatives Finds the best solution to existing problems Design makes things work better Function & form Concerned with incremental improvements through iteration of existing solutions. Design is an effort to style the surface of an object. It Style does not represent or embody product attributes or behavior. Design activities are not performed by the organization. No design Products take their shape as a result of utility and engineering capability. http://www.jessmcmullin.com/
    4. 4. "I don’t think that anyone has reallytold (people) what design is. Itdoesn’t occur to most people thateverything is designed–that everybuilding and everything they touchin the world is designed. Evenfoods are designed now. So in theprocess of helping peopleunderstand this, making themmore aware of the fact that theworld around us is something thatsomebody has control of, perhapsthey can feel some sense ofcontrol, too. I think that’s a niceambition."–Bill Moggridge
    5. 5. Maslow’s hierarchy of needs Pursue inner talent Self-actualization Creativity Fullfilment Achievement Mastery Self-esteem Recognition Respect Friends Family Belonging - love Spouse Lover Security Stability Safety Freedom from fear Food Water Physiological Shelter Warmth Abraham Maslow’s hierarchy of needs
    6. 6. Maslow’s hierarchy of needs Pursue inner talent Self-actualization Creativity Fullfilment Achievement Mastery Self-esteem Recognition Respect Friends Family Belonging - love Spouse Lover Security Stability Safety Freedom from fear Food Water Physiological Shelter Warmth Abraham Maslow’s hierarchy of needs
    7. 7. “How can you tell a goodpainting from a bad one?”...“All you have to do my dear,”he said, “is look at a millionpaintings, and then you cannever be mistaken.”Its true! Its true!–Kurt VonnegutBluebeard
    8. 8. Sagmeister’s happiness continuum Bliss complete happiness a high degree of gratification Delight to please greatly or to charm the emotion evoked by well-being, success, or good Joy fortune or by the prospect of possessing what one desires the quality or state of feeling or showing satisfaction with Contentment ones possessions, status, or situation Comfort to ease the grief or trouble of Stefan Sagemister’s hierarchy of happiness
    9. 9. Design
    10. 10. "In most peoplesvocabularies, designmeans veneer. Its interiordecorating. Its the fabric ofthe curtains and the sofa.But to me, nothing couldbe further from themeaning of design. Designis the fundamental soul of aman-made creation thatends up expressing itself insuccessive outer layers ofthe product or service."–Steve Jobs, 2000
    11. 11. No designPhysiological Comfort
    12. 12. “Dont tell me what you value,show me your budget, and Illtell you what you value.”–Joe Biden
    13. 13. Style SafetyContentment
    14. 14. Function & Form JoyBelonging & Love
    15. 15. “We are really pleased withour revenues but our goalisnt to make money. Itsounds a little flippant, butits the truth. Our goal andwhat makes us excited is tomake great products. If weare successful people willlike them and if we areoperationally competent, wewill make money.”–Jony Ive
    16. 16. Problem solving Delight Self-esteem
    17. 17. Every design problem begins withan effor t to achieve fitnessbetween two entities: the form inquestion and its context. The formis the solution to the problem; thecontext defines the problem. Wewant to put the context and theform into effortless contact orfrictionless coexistence, i.e., wewant to find a good fit.–Christopher Alexander
    18. 18. Framing BlissSelf-actualization
    19. 19. “Too much and too long, we seem to havesurrendered community excellence and communityvalues in the mere accumulation of material things.Our gross national product ... if we should judgeAmerica by that - counts air pollution and cigaretteadvertising, and ambulances to clear our highwaysof carnage...“Yet the gross national product does not allow forthe health of our children, the quality of theireducation, or the joy of their play. It does not includethe beauty of our poetry or the strength of ourmarriages... It measures neither our wit nor ourcourage; neither our wisdom nor our learning;neither our compassion nor our devotion to ourcountry; it measures everything, in short, exceptthat which makes life worthwhile. And it tells useverything about America except why we are proudthat we are Americans.” –Robert F. Kennedy
    20. 20. Thank you!jdkunesh@gmail.comjkunesh@barackobama.com@jdkunesh

    ×