7. 1. GET INSPIRED. 2. BUILD THINGS. 3. SHARE THEM WITH PEOPLE.
8. 1. GET INSPIRED. 2. BUILD THINGS. 4. ITERATE. 3. SHARE THEM WITH PEOPLE.
9. DESIGN IS A PROCESS FOR LEARNING.
10. “3264 prototypes.3263 failures. It’s thefailures that you learnfrom.”
11. “Enlightened trial anderror will alwaysoutperform the planningof flawless intellect.”
12. THE WORLD ISCHANGING FAST.
13. WE’RE IN THE MIDST OF AHARDWARE REVOLUTION.
14. DATA IS A SOURCE FORANALYTICS & INSPIRATION.
15. BIOMIMICRY & BIOSCIENCES ARE THE NEXT FRONTIER.
16. ENDURANCE Natural systems canEfficiency or Resilience be resilient or efficient, N C E A but not both... D U R ENEfficiency is about Native prairie is resilient: its diverse grassesexpending minimal energy. hydrate the soil at dif-Resilience is about main- ferent levels sustainingtaining function despite it through unpredictable conditions. The Yuccadisturbance; diversity, moth and Yucca treeredundancy and have co-evolved to bedecentralization are key. efficient— the moth lays eggs in the tree’s ﬂowers, pollinating them in the process— but without one, the other will die.YOU MIGHT ASK flexible strategyShould we assume stable or A beverage company,unpredictable conditions? anticipating that manufacturing systemsMight our system beneﬁt from will need to cope readilydecentralization, diversity, and with unpredictableredundancy to increase resilience? material sources and markets, revised their strategy towards design for resilience, rather + BIOMIMICRY 3.8 than efficiency.
17. 1. GET INSPIRED. 2. BUILD THINGS. 4. ITERATE. 3. SHARE THEM WITH PEOPLE.
18. “you can’t delegate the learning.” Charles Eames C.1960.