New Braunfels Economic Development: Social Media Overview

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New Braunfels Economic Development: Social Media Overview

  1. 1. Build NB – Economic Development<br />LCRA Social Media Panel<br />
  2. 2. Social Media<br /><ul><li>Social Media Plan
  3. 3. Facebook
  4. 4. Twitter
  5. 5. Linkedin
  6. 6. Zoom Prospector
  7. 7. Highlight in all marketing materials (web, email, etc)
  8. 8. Social Media policy</li></li></ul><li>
  9. 9.
  10. 10.
  11. 11. <ul><li>Zoom Prospector </li></li></ul><li><ul><li>Part of Total Integrated Marketing Plan</li></li></ul><li>Goals/Objectives<br /><ul><li>Market the Build NB brand
  12. 12. Create awareness and deliver information
  13. 13. Treat as mobile billboard
  14. 14. Reach audience of next level of executives moving into position
  15. 15. Company research/monitoring – Tweetdeck</li></li></ul><li>Marketing<br />
  16. 16. Additional Benefits<br /><ul><li>Increased Search Engine Optimization (SEO)
  17. 17. Disseminate information to key outlets w/o lengthy conversation</li></li></ul><li>Roadblocks<br /><ul><li>Management pushback
  18. 18. Generational differences
  19. 19. Speed of change
  20. 20. Time management</li></ul>Monitoring <br />Schedule tweets<br />Turn off notifications<br />Aggregators<br />
  21. 21. Campaigns<br />New Campaign – <br /><ul><li>Social Media Plan
  22. 22. Twitter – tweet with relevant keywords
  23. 23. Facebook ads
  24. 24. Send all links to one landing page
  25. 25. Link to special offer
  26. 26. All marketing material will have same look
  27. 27. Linkedin – join groups, start discussion</li></li></ul><li>

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