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New Braunfels Economic Development: Social Media Overview
 

New Braunfels Economic Development: Social Media Overview

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    New Braunfels Economic Development: Social Media Overview New Braunfels Economic Development: Social Media Overview Presentation Transcript

    • Build NB – Economic Development
      LCRA Social Media Panel
    • Social Media
      • Social Media Plan
      • Facebook
      • Twitter
      • Linkedin
      • Zoom Prospector
      • Highlight in all marketing materials (web, email, etc)
      • Social Media policy
      • Zoom Prospector
      • Part of Total Integrated Marketing Plan
    • Goals/Objectives
      • Market the Build NB brand
      • Create awareness and deliver information
      • Treat as mobile billboard
      • Reach audience of next level of executives moving into position
      • Company research/monitoring – Tweetdeck
    • Marketing
    • Additional Benefits
      • Increased Search Engine Optimization (SEO)
      • Disseminate information to key outlets w/o lengthy conversation
    • Roadblocks
      • Management pushback
      • Generational differences
      • Speed of change
      • Time management
      Monitoring
      Schedule tweets
      Turn off notifications
      Aggregators
    • Campaigns
      New Campaign –
      • Social Media Plan
      • Twitter – tweet with relevant keywords
      • Facebook ads
      • Send all links to one landing page
      • Link to special offer
      • All marketing material will have same look
      • Linkedin – join groups, start discussion