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Ung dung Facebook cho doanh nghiep 2013
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Ung dung Facebook cho doanh nghiep 2013

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Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN

Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN

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  • These changes are having a profound impact – this is a revolution that’s touching every aspect of our lives and reshaping our lives and there’s a real worry about this. People worry, will we ever talk to each other again? Will I have two teenagers in the back of a car that are texting each other? We believe that not perfectly, not in every situation but for the most part, this technology is bringing us much closer together. By hearing from my friends in the daily activities of their lives, in the small stuff, in the stuff that doesn’t seem like it would matter, I actually get a much fuller picture of their lives because it’s in that real-time sharing that the fullness of their experience comes out. Over the course of what social media is doing, what technology is doing, this is changing our ability to interact with each other and reshaping the way we can live our lives as part of a social network.
  • Businesses will be better in a connected worldNote: Insert your name and your client’s name on this slideSpeaker notes:Businesses have always looked for ways to connect to people. But why just reach a big audience, or just count clicks, when you can build essential connections with Facebook?Businesses will be better in a connected world.
  • Facebook offers social technology to help you build essential connections with people: We offer Pages to connect to people, Ads to reach people and their friendsAnd technology to make your business more engaging. 
  • Facebook is a creative canvasNote: Insert your client’s logo on this slideSpeaker notes:So now that you can connect with millions of people on an intimate level, how will you do it? What will you create?Think of Facebook’s map of connections as a blank canvas, or a container, big enough for any idea your business can create.This canvas is yours to fill out. It’s an opportunity to think beyond the ad unit.It’s up to you to engage people with experiences that:spark conversations,inspire them to share with their friends and drive business results.To get your imagination going, I want to share a video that shows how businesses and brands are using Facebook to tell their story and connect with people.
  • Facebook offers social technology to help you build essential connections with people: We offer Pages to connect to people, Ads to reach people and their friendsAnd technology to make your business more engaging. 
  • When homepage delivery is guaranteed (i.e. RHS on Homepage or newsfeed delivery), we call that premiumMarketplace products are shown on any Page, including less-trafficked pages and are one of many ads on the RHS. They are effective at driving actions such as kick-starting your acquisition of fans, off-site clicks, transactions, game installs and e-commerce sales. It is most effective to run ads and ss, such as Page like sponsored stories in marketplace in order to drive actionRESOURCES:Internal: ads and sponsored stories Reference guide https://na7.salesforce.com/sfc/#version?selectedDocumentId=069A0000000NOae
  • All of our current ad formats are being replaced by this one ad unit.The Premium Page Post ad has the same functionality as all of these old ad formats, as the ad is based on the content you choose to post on your wall, whether it be a status update, question (poll), event, link to application, photo or video. The Premium Page Post ad unit will, as always, only run solus on the homepage
  • Facebook offers social technology to help you build essential connections with people: We offer Pages to connect to people, Ads to reach people and their friendsAnd technology to make your business more engaging. 
  • Transcript

    • 1. How your business will bebetter in a connected world Huynh Kim Tuoc
    • 2. AGENDA1 Why Social Media2 How to approach Facebook I Page – Best practices II Media III Technology
    • 3. AGENDA1 Why Social Media
    • 4. Wisdom of friends
    • 5. 60% of jobs are found through friendsU.S. Department of Labor
    • 6. 90% of people trust friends more than critics for music recommendationsZune Study, 2008
    • 7. • Power of friend - ComScore research shows that friends of fans typically represent a much larger set of consumers than a brands fans - 81 times larger, on average, for the top 1000 brand pages.• Influence - Ads with social context: 68% to remember seeing the ad, x2 to remember message of the ad, x4 likely to purchase (Nielsen)• Targeting - According to a Nielsen OCR study, 1. narrow targeting (i.e. “women ages 18-34”) Facebook reaches its intended audience 90% of the time versus an online industry standard of 35% and an American Idol average of 11%. 2. broad targeting (i.e. “all women”), Facebook reaches its intended audience 95% of the time versus an online industry average of 72% of the time and an American Idol average of 55%.
    • 8. 6 hrs, 36 mins 2 hrs, 10 mins 1 hr, 19 mins 1 hr, 15 mins 1 hr, 14 minsAverage hours per monthhoursSource: Nielsen monthly time spent February 2011
    • 9. AGENDA2 How to approach Facebook I Page – Best practices II Media III Technology
    • 10. Not just reach. Not just clicks.BUILDING ESSENTIALCONNECTIONS Tuoc likes Vietnam
    • 11. 3 Step Building Blocks Ads and Pages Sponsored Stories Technology
    • 12. Page Insight - Who are your fans? • Fans gender and age breakdown • Also includes: • Top 20 countries where your fans reside • Top 20 cities where your fans reside • Top 20 languages your fans speak • Use this tab to ensure relevant content is being published to your fan base- ensure your publishing is targeted by language/location and push out local messaging to different cities
    • 13. Publishing top 10 best practices1. Post succinct content – Posts between 100 and 250 characters (less than 3 lines of text) – See about 60% more likes, comments and shares than posts greater than 250 characters.
    • 14. Publishing best practices2. Post photos and videos – Rich media tends to draw attention more than simple text. Whenever you want to share a message on your Page, consider using related pictures or videos to make your message stand out. – a photo album, a picture or a video generate about 180%, 120%, and 100% more engagement than the average post, respectively.
    • 15. Publishing best practices3. Post regularly• Your fans will be more likely to engage with your content if you remain top of mind. Only you can know.• A grocery store might post two or three times a week when it receives new products.• A restaurant might post every day to let his fans know what the daily special is.
    • 16. Publishing best practices4. Ask for your fans’ opinion• Your Page should a be a place for conversations between you and your fans.• Ask your fans questions.• Seek their input in your decisions, and use your Page as a way to gather feedback about your products.
    • 17. Publishing best practices5. Ask questions using ourQuestions product• With our Questions product, you can ask your fans for ideas and feedback about how to improve your• business. Fans can agree with an existing answer with a single click, or add a different response. This is an easy way to gather insights.
    • 18. Publishing best practices6. Try posting “fill in the blank”posts• If you want to give your fans a very simple way to engage with your post, ask them to finish your sentence.• Fill-in-the-blank posts generate about 90% more engagement than the average post.
    • 19. Publishing best practices7. Give your fans access toexclusive information• As a reward for liking your Page, give fans access to exclusive, behind-the-scenes information• Announcing new products to fans on Facebook before anywhere else• Early access to sales, or posting exclusive photos from events on your Page.
    • 20. Publishing best practices8. Reward your fans withdeals and perks• Promote your existing deals via your Page to offer specific deals or perks only to your fans.• You can use your Page to distribute coupon codes, link to some of your promotions.
    • 21. Publishing best practices9. Be timely• Current events, holidays or news.• For example, we’ve found that posts mentioning Independance Day near Sept 2nd generated about 90% more engagement than all posts published on that day. Chúc mừng Quốc Khánh 2 tháng 9 !
    • 22. Publishing best practices10. Localize your posts ifthey’re only relevant to aspecific audience• Products in specific countries.• Use the geo-targeting feature .
    • 23. 3 Step Building Blocks Pages Ads and Technology Sponsored Stories
    • 24. Marketplace - CPC • Auction-based pricing • Fan acquisition • Drive actions • Off-site clicks • Transactions • Game installs • E-commerce sales • Kick-start fan base
    • 25. The evolution of our premium ad product Like ad Sponsored Story Poll ad Standard ad Event ad App ad Commenting ad
    • 26. Ad OpportunitiesPages can create these types of posts:1. Status Updates (text)2. Photos3. Videos4. Links5. Questions6. Events And these can be turned into Ads
    • 27. 3 Step Building Blocks Ads and Pages Sponsored Stories Technology
    • 28. Technology to make your businessmore engaging: E Commerce
    • 29. Sample Facebook apps in Viet Nam
    • 30. Sample of Facebook store app in Viet Nam
    • 31. And that is how your business will bebetter in a connected world ! Thank you Huynh Kim Tuoc

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