DDC2011 - Association
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DDC2011 - Association

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2011년도 다음개발자컨퍼런스에서 발표한 가이드쿼리 및 관련검색어에 대한 발표자료입니다.

2011년도 다음개발자컨퍼런스에서 발표한 가이드쿼리 및 관련검색어에 대한 발표자료입니다.

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DDC2011 - Association Presentation Transcript

  • 1. Inception How to guide users where they want to goDATA MINING
  • 2. User-Intended Guide Search
  • 3. Robot::Search docs having ‘ranking’ al Web Cloud t ri ev R e io n at ormI nf Robot:: Display documents
  • 4. Search Engine F Robot (DAUMOA) Web Cloud Crawling IndexingKeyword Ranking N
  • 5. Keyword Make users search correctly • Crawling Web Cloud • Indexing • Ranking Search Engine
  • 6. How to Search?
  • 7. Search by Typing Users’ Intention
  • 8. Search by Clicking Provider’s Intention
  • 9. User Query Guide Query
  • 10. Search by Clicking? In response to user action
  • 11. User -Intended Guide Query User Query Guide Query
  • 12. Why?Correctness Ease to use Business
  • 13. Suggest Speller Association
  • 14. Anatomy of Association
  • 15. 101Introduction to Association
  • 16. Abstraction Apple
  • 17. Clustering & Diversifying
  • 18. Plausible (Fishable?) Options
  • 19. Association Associated words with the query Answers to the query Additional information for the query Query expansion or contraction Query correction/reformulation Query pattern Recent issues related to the query
  • 20. 201Construction of Associations
  • 21. Link. Sink. Rank.
  • 22. • Keywords in sequential search • Click keywords of same doc.L • Query keywords that display same doc. • Keywords from same documents • Contents & rule-based keywords • Taboo keywordsS • Incorrect/mis-typed keywords • Morphologically-identical keywords • Representative keywords (+) • More connections get more relevanceR • Click-through rate • Business-intensified keywords • Human-intervention
  • 23. Sequential Keywords
  • 24. No tA As ss so oc cia ia ted te d
  • 25. { }→{ }
  • 26. Click Keywords
  • 27. Click Keywords • { , } • { , • } { , • } … •{ , • } { , • ... }
  • 28. { }→{ } { , } { , } { , } { , }
  • 29. Query Keywords
  • 30. { }→{ }
  • 31. SK : CK : QK = 70% : 10% : 20%
  • 32. Filtering Adult keywords Copyright keywords Privacy keywords / Personal information Incorrect/mis-typed keywords (with Speller) Morphologically-identical keywords Same keystrokes (i.e., Korean ⬌ English) Guide/Operation keyword pairs Banned: User requests (C/S)
  • 33. Collective Intelligence More is Better
  • 34. 301Advanced Topics I: Extension
  • 35. Extensions Property Description Symmetric A → B then B → A Transitive A → B → C then A → C (A → C) & (B → C) then A → C Triangular (A → B) & (A → C) then B → C A ⊃ B → C then A → C Inclusive A ≈ B → C then A → C
  • 36. G P U1 U2 Un Me S1 S2 SnC1 C2 C3 Cn
  • 37. Contents & Properties (keep working)
  • 38. 401Advanced Topics II: System & Service
  • 39. Daily update 24h MNT DB 25M Operation: Daum ServiceAnalytics: SAS System Index In Service
  • 40. Real-time Adaptive System with MapReduce
  • 41. CoverageCAccuracyARobustnessRTimelinessTSerendipityS
  • 42. 4M