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SEO tips

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  • 1. SEO tips How to increase traffic to your website BuffyAndrews
  • 2. Why it matters? • Search Engine Optimization (SEO) helps drive traffic to your website • When people are searching for something (service, product, article, etc.) they use most relevant keywords • By making your site more SEO friendly, more people will find it. The more people who find it, the better BuffyAndrews
  • 3. Web headlines can stand alone • Do you immediately know from the headline what the article is about? BuffyAndrews
  • 4. Use keywords • Think about how you would search for something. • Put keywords at or near the beginning of the headline. Word order matters. BuffyAndrews
  • 5. Don’t abbreviate • Always use full names for: Famous people Organizations Places Teams Businesses etc. BuffyAndrews
  • 6. Use city/region names • Be specific with geographic names BuffyAndrews
  • 7. Don’t use puns, cute headlines • They’re great for print, horrible for website • Print: Too much Heat • Web: Detroit Pistons lose to Miami Heat 101-98 BuffyAndrews
  • 8. Not too long or too short • Aim for about 8 words or 65 characters BuffyAndrews
  • 9. Use full company names, etc. • Put the names of companies, organizations, etc. in headline BuffyAndrews
  • 10. Descriptions/keywords • If the person’s name is not familiar to your audience, use a likely search phrase. BuffyAndrews
  • 11. Use descriptive first words • Start columns with the columnist’s name and opinions with the word OPINION. Likewise, use PHOTO or VIDEO to denote multimedia. BuffyAndrews
  • 12. Helpful articles • 55 quick SEO tips • 5 Tips to Boost Your SEO in a Competitive Online Environment BuffyAndrews
  • 13. Follow me BuffyAndrews • Buffy’s World: http://www.yorkblog.com/buffy/ • Buffy’s Write Zone: http://buffyswritezone.blogspot.com/ • Author website: www.authorbuffyandrews.com • Twitter: https://twitter.com/Buffyandrews • Facebook: https://www.facebook.com/buffy.andrews • Google+: https://plus.google.com/u/0/10264693623 6475852585/posts
  • 14. Follow me • Pinterest: https://pinterest.com/buffyandrews/ • Tumblr: http://www.tumblr.com/blog/buffyandrews • Storify: http://storify.com/buffyandrews • Instagram: buffyandrews • Linkedin: http://www.linkedin.com/profile/view?id=40047960 BuffyAndrews
  • 15. Contact Buffy Andrews Assistant Managing Editor Features and Niche Pubs Social Media Coordinator York Daily Record Email: Buffy@ydrcom Phone: 717-771-2052 BuffyAndrews