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Embrace What You Don't Know
 

Embrace What You Don't Know

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One thing we’ve learned at Buffer is that being open to not knowing things seems to be the best way to learn quickly and teach others at the same time. So many of our biggest hits on the blog have ...

One thing we’ve learned at Buffer is that being open to not knowing things seems to be the best way to learn quickly and teach others at the same time. So many of our biggest hits on the blog have come from saying, “We don’t know the answer. Let’s find out!”

On many matters, we haven’t any authority.

Is this an okay way to get by?

We’ve found great success in not knowing, and there’s no reason why you can’t, too. While we can certainly see the value in establishing yourself as an authority in your industry, being the answer-man or answer-woman isn’t the be-all, end-all of your options.

You can survive and thrive by embracing “I don’t know.”

Here’s what we’ve learned so far.

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    Embrace What You Don't Know Embrace What You Don't Know Presentation Transcript

    • Embrace What You Don't Know
    • We get asked a lot of questions...
    • How can I get more followers on social media?
    • How can I get more followers on social media? What's a good Google+ strategy? How much posting is too much? What're the KPIs of ROI on IG?
    • How can I get more followers on social media? What's a good Google+ strategy? How much posting is too much? What're the KPIs of ROI on IG? How do I make something go viral? What's the best headline ever written? Twitter or Facebook?
    • Sometimes,wedon'thaveananswer.
    • We're sure willing to find out.
    • We are authorities on not knowing You might say ...
    • When you think of an authority, what comes to mind?
    • Influence Expertise The Right Answers
    • Maybe we should expand our definition
    • Find whatever it is you're good at ...
    • Curation Tools Infographics Humor Transparency Etc.
    • Andbeanauthorityonthat.
    • Over 70% of us feel we don't have the answers
    • You're not alone
    • The majority of us feel that we don't know
    • So let's turn "not knowing" into an asset
    • "I don't know" = Trust
    • When people say I don't know, it lends credibility to everything else that they've said. JASON FREEDMAN
    • "I don't know" = Creativity
    • Stay hungry, stay foolish SAHAR HASHEMI
    • "I don't know" = Innovation
    • While it is good to break rules and push boundaries, it's much better to just never know that any rules exist. NILS SKOLD
    • 1. Embrace what you don't know 2. Find out the answers 3. Claim authority in the strangest of places
    • Even more: bit.ly/embraceunknown Sources: Ahmed Rabea, Death to Stock Photo, Crew blog