The Science of Creating Must-Click Content on Twitter

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The Science of Creating Must-Click Content on Twitter

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Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time......

Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.

Presented by Buffer and Twitter on April 30, 2014

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Transcript

  • 1. #tweetscience The Science of Creating Must-Click Content on Twitter Courtney Seiter Jimmy Hang + @courtneyseiter @jimmyhang
  • 2. #tweetscience Today’s Agenda • Writing Great Tweets • Timing It Right • Measuring and Testing
  • 3. #tweetscience Why Buffer & Twitter? Your audience looks to you for multiple kinds of content on Twitter. Buffer can help you plan, post and analyze the results. Source: Twitter
  • 4. #tweetscience Twitter is Growing Fast • There are 255 million active Twitter users • More than 500 million Tweets are generated every day • 76% of active users access Twitter via mobile device • Link clicks account for 92% of all user interaction with Tweets Sources: Twitter, Salesforce
  • 5. #tweetscience Unlock the Value of Twitter for Your Business Source: Twitter + DB5 Research Study
  • 6. #tweetscience Establish Your Business Personality Be authentic. Tweet like you would talk to a good friend.
  • 7. #tweetscience Writing Great Tweets
  • 8. #tweetscience The Most Shareable Phrases Source: Buffer, Dan Zarrella
  • 9. #tweetscience Formatting Your Posts Source: Conductor
  • 10. #tweetscience The Science of Hashtags Source: Salesforce
  • 11. #tweetscience The Science of Tweet Length Source: Track Social
  • 12. #tweetscience Images and More
  • 13. #tweetscience The Power of Images Source: Buffer
  • 14. #tweetscience Twitter Promotions
  • 15. #tweetscience Direct Response
  • 16. #tweetscience Lead Gen Cards
  • 17. #tweetscience When Should I Tweet?When Should I Tweet? #tweetscience
  • 18. #tweetscience The Science of Timing: Weekends Source: Salesforce
  • 19. #tweetscience The Science of Timing: Weekdays Source: Argyle Social
  • 20. #tweetscience The Science of Timing: Daytime Source: Salesforce There is a 30% greater engagement rate when Tweets are published during the day (between 8AM-7PM).
  • 21. #tweetscience The Science of Timing: Afternoons Source: KISSMetrics
  • 22. #tweetscience The Science of Timing: Mobile Source: Compete
  • 23. #tweetscience How Often Should I Tweet?
  • 24. #tweetscience More Frequency = More Engagement Source: Track Social
  • 25. #tweetscience But Pace Yourself Source: Dan Zarrella
  • 26. #tweetscience Try a Content Calendar Download the kit
  • 27. #tweetscience Measuring and Testing #tweetscience
  • 28. #tweetscience Measurement • Follower growth: How many new followers you get every day, week or month. • Follower quality and engagement: How many users interact with your account. • Reach: How many users favorite or retweet your Tweets. • Clicks: How many users click on your links. • Conversion: How many users sign up for your service or buy your product.
  • 29. #tweetscience Testing: Timing
  • 30. #tweetscience Testing: Headlines
  • 31. #tweetscience Resources • business.twitter.com • blog.twitter.com/small-business • blog.bufferapp.com • open.bufferapp.com • Follow @TwitterSmallBiz • Follow @buffer
  • 32. #tweetscience Try Buffer For a Month - Free! bufferapp.com/twitterbiz
  • 33. #tweetscience $50 Twitter Ads Credit! twitter.com/twittersmallbiz
  • 34. #tweetscience Questions?