#tweetscience
The Science of Creating
Must-Click Content on Twitter
Courtney Seiter Jimmy Hang
+
@courtneyseiter @jimmyhang
#tweetscience
Today’s Agenda
• Writing Great Tweets
• Timing It Right
• Measuring and Testing
#tweetscience
Why Buffer & Twitter?
Your audience looks to you for multiple kinds of content on
Twitter. Buffer can help you...
#tweetscience
Twitter is Growing Fast
• There are 255 million active Twitter users
• More than 500 million Tweets are gene...
#tweetscience
Unlock the Value of Twitter for
Your Business
Source: Twitter + DB5 Research Study
#tweetscience
Establish Your Business
Personality
Be authentic. Tweet like you would talk to a good friend.
#tweetscience
Writing Great Tweets
#tweetscience
The Most Shareable Phrases
Source: Buffer, Dan Zarrella
#tweetscience
Formatting Your Posts
Source: Conductor
#tweetscience
The Science of Hashtags
Source: Salesforce
#tweetscience
The Science of Tweet Length
Source: Track Social
#tweetscience
Images and More
#tweetscience
The Power of Images
Source: Buffer
#tweetscience
Twitter Promotions
#tweetscience
Direct Response
#tweetscience
Lead Gen Cards
#tweetscience
When Should I Tweet?When Should I Tweet?
#tweetscience
#tweetscience
The Science of Timing:
Weekends
Source: Salesforce
#tweetscience
The Science of Timing:
Weekdays
Source: Argyle Social
#tweetscience
The Science of Timing: Daytime
Source: Salesforce
There is a 30% greater engagement rate when Tweets are
pub...
#tweetscience
The Science of Timing:
Afternoons
Source: KISSMetrics
#tweetscience
The Science of Timing: Mobile
Source: Compete
#tweetscience
How Often Should I Tweet?
#tweetscience
More Frequency =
More Engagement
Source: Track Social
#tweetscience
But Pace Yourself
Source: Dan Zarrella
#tweetscience
Try a Content Calendar
Download the kit
#tweetscience
Measuring and Testing
#tweetscience
#tweetscience
Measurement
• Follower growth: How many new followers you get every day,
week or month.
• Follower quality a...
#tweetscience
Testing: Timing
#tweetscience
Testing: Headlines
#tweetscience
Resources
• business.twitter.com
• blog.twitter.com/small-business
• blog.bufferapp.com
• open.bufferapp.com
•...
#tweetscience
Try Buffer For a Month - Free!
bufferapp.com/twitterbiz
#tweetscience
$50 Twitter Ads Credit!
twitter.com/twittersmallbiz
#tweetscience
Questions?
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The Science of Creating Must-Click Content on Twitter

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Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.

Presented by Buffer and Twitter on April 30, 2014

Published in: Social Media, Technology
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The Science of Creating Must-Click Content on Twitter

  1. 1. #tweetscience The Science of Creating Must-Click Content on Twitter Courtney Seiter Jimmy Hang + @courtneyseiter @jimmyhang
  2. 2. #tweetscience Today’s Agenda • Writing Great Tweets • Timing It Right • Measuring and Testing
  3. 3. #tweetscience Why Buffer & Twitter? Your audience looks to you for multiple kinds of content on Twitter. Buffer can help you plan, post and analyze the results. Source: Twitter
  4. 4. #tweetscience Twitter is Growing Fast • There are 255 million active Twitter users • More than 500 million Tweets are generated every day • 76% of active users access Twitter via mobile device • Link clicks account for 92% of all user interaction with Tweets Sources: Twitter, Salesforce
  5. 5. #tweetscience Unlock the Value of Twitter for Your Business Source: Twitter + DB5 Research Study
  6. 6. #tweetscience Establish Your Business Personality Be authentic. Tweet like you would talk to a good friend.
  7. 7. #tweetscience Writing Great Tweets
  8. 8. #tweetscience The Most Shareable Phrases Source: Buffer, Dan Zarrella
  9. 9. #tweetscience Formatting Your Posts Source: Conductor
  10. 10. #tweetscience The Science of Hashtags Source: Salesforce
  11. 11. #tweetscience The Science of Tweet Length Source: Track Social
  12. 12. #tweetscience Images and More
  13. 13. #tweetscience The Power of Images Source: Buffer
  14. 14. #tweetscience Twitter Promotions
  15. 15. #tweetscience Direct Response
  16. 16. #tweetscience Lead Gen Cards
  17. 17. #tweetscience When Should I Tweet?When Should I Tweet? #tweetscience
  18. 18. #tweetscience The Science of Timing: Weekends Source: Salesforce
  19. 19. #tweetscience The Science of Timing: Weekdays Source: Argyle Social
  20. 20. #tweetscience The Science of Timing: Daytime Source: Salesforce There is a 30% greater engagement rate when Tweets are published during the day (between 8AM-7PM).
  21. 21. #tweetscience The Science of Timing: Afternoons Source: KISSMetrics
  22. 22. #tweetscience The Science of Timing: Mobile Source: Compete
  23. 23. #tweetscience How Often Should I Tweet?
  24. 24. #tweetscience More Frequency = More Engagement Source: Track Social
  25. 25. #tweetscience But Pace Yourself Source: Dan Zarrella
  26. 26. #tweetscience Try a Content Calendar Download the kit
  27. 27. #tweetscience Measuring and Testing #tweetscience
  28. 28. #tweetscience Measurement • Follower growth: How many new followers you get every day, week or month. • Follower quality and engagement: How many users interact with your account. • Reach: How many users favorite or retweet your Tweets. • Clicks: How many users click on your links. • Conversion: How many users sign up for your service or buy your product.
  29. 29. #tweetscience Testing: Timing
  30. 30. #tweetscience Testing: Headlines
  31. 31. #tweetscience Resources • business.twitter.com • blog.twitter.com/small-business • blog.bufferapp.com • open.bufferapp.com • Follow @TwitterSmallBiz • Follow @buffer
  32. 32. #tweetscience Try Buffer For a Month - Free! bufferapp.com/twitterbiz
  33. 33. #tweetscience $50 Twitter Ads Credit! twitter.com/twittersmallbiz
  34. 34. #tweetscience Questions?
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