LUXURY HOSTELS OF EUROPE
1. 5 key sponsors easyJet, Travelzoo UK,
Busabout, Travellerspoint & Interrail.
2. £1000 plus in-kind support from sponsors
3. Visited 40 Hostels over a year
4. All of the hostels paid me a fee between
£200- £350 depending on level of exposure they
What did I offer them
1. Real-time exposure to the hostels involved.
2. Reviews on the blog
3. Wrapping up blog posts into a free e-book.
The importance of showing ROI
To get paid, you have to be able to demonstrate some sort form
of return on investment
Check out Keith and Melvin’s online ROI calculator
Backpacker Steve- #Holagringo http://bit.ly/1aIpdEp
ROI- Luxury Hostels of Europe
12 million people reached via PR exposure.
4000 downloads of Luxury Hostels of e-book.
I’ve handed out 10000 postcards.
#Luxuryhostels has received 15 million impressions so far.
ROI - Luxury Hostels of Europe
I’ve looked at our Google stats and we’re getting a high
referral rate from you blog, so it’s nice to see the work
paying off. We’re looking forward to one of your busiest
Charley Batt, Loft Bourg Mountain Hostel
‘Proud day for Safestay and we want to say thank you!’
Safestay Hostel, London awarded 4 star status by Visit
‘As one of the few travel bloggers who's managed to make
their site pay, he's one to watch.’
Launching now my own booking website
Luxury Hostels of the World, December 2013.
You can have your cake…
And eat it too..
Perfect blog project?
Fuse your passion with the needs of your audience and that of
the DMO, travel brands you want to work with.
Create content, products, and services that will help people.
This is what is called Authentic marketing.
Build relationships and networks with brands you are
passionate about +share your values
TBEX, WTM London, ITB Berlin.
Get over the fear of selling yourself!
‘Self-promotion is essential for making yourself stand out in a crowded niche such
as travel, yet for many people, it’s not easy to do.’
Brooke Schoenman Her Packing List. Brooke Vs World