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(Part One) Demystifying the Dark Arts of Travel Blogs and Websites
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(Part One) Demystifying the Dark Arts of Travel Blogs and Websites

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Presented by Iain Harper at Horizons Unlimited UK Travellers Meeting - July 2010

Presented by Iain Harper at Horizons Unlimited UK Travellers Meeting - July 2010

Published in Self Improvement , Technology
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  • 1. Demystifying the Dark Arts of Travel Blogs and Websites --- Part One --- Presented by Iain Harper Horizons Unlimited UK 2010 http://motorcycletravellers.wordpress.com
  • 2. Who This Presentation Will Help
    • Stick around if you’re a…
      • motorcycle traveller (old pro or complete novice)
      • who doesn’t already have a blog
      • and wants to learn a few basics about getting one
      • and maybe a few other web tips along the way
    • If that’s not you, now’s the time to head for the bar or another presentation!
    • Please save questions until the end – thanks.
  • 3. About The Presenter
    • HU UK 2010 Volunteer Organiser & Digi-Tech
    • Digital Marketing Consultant for over 15 years
    • Helped Sam Manicom, Tiffany Coates, Traveldri-Plus
    • “ Aspiring” traveller!
    • Land’s End to John O’Groats in 19hrs 45mins in aid of Riders for Health
    • http://motorcycletravellers.wordpress.com
  • 4. Demystifying The Dark Arts
    • What is a blog?
    • Why might a traveller want (or need) one?
    • How much does a blog cost to setup?
    • What skills are needed to maintain a blog?
    • How is a blog created?
    • What goes into a good blog?
    • How do people discover a blog to read it?
  • 5. What is a Blog
    • The Wikipedia definition…
    • A blog (from the term "we b log ") is a type of website or part of a website
    • Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video
    • Entries are commonly displayed in reverse-chronological order
  • 6. What is a Blog
    • For motorcycle travellers…
    • A blog is simply a convenient and reliable way of keeping a travel journal
  • 7. Why might a Traveller want a Blog
    • “ I hope that posterity will judge me kindly, not only as to the things which I have explained , but also to those which I have intentionally omitted so as to leave to others the pleasure of discovery .”
    • ( Descartes )
  • 8. Why might a Traveller want a Blog
    • To record a journey for posterity
      • Inspiration and Preparation
      • People and Places
      • Afterwards and Next Time
    • To act as an aide-mémoire
    • To share stories & photos with friends & family
    • To help others who may follow behind
    • To learn from others who’ve gone before
    • For stress relief!
    • To backup personal data & trip paperwork
  • 9. How much does a Blog cost to setup
    • On its own, a blog doesn’t cost anything to setup and maintain
    • Zero, nada, ṣifr, cero, nul, нулевой, sifuri!
    • Blogs are FREE!
    • Unless you are (or hope to be) a published author or are looking for corporate sponsorship
      • If so, you’ll need more than just a blog
  • 10. What skills are needed
    • To maintain a blog you’ll need to be able to…
    • Read
    • String a sentence together
    • Snap a decent photo
    • Work a PC well enough to browse the web, copy & paste stuff, send & receive emails & download photos from your camera
    • That’s it! Its not rocket science!
  • 11. Before you dive in - HUBB Ride Tales
    • Are you sure a blog is what you really need?
    • Short trip = No
    • Zero setup = No
    • Own ‘presence’ not required = No
    • Posting brief trip reports to the “ Ride Tales ” section of the HUBB may be all you need
    • http://www.horizonsunlimited.com/hubb/ride-tales/
  • 12.  
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  • 15. How is a Blog created - Choosing a Name Old Man on a Bike Tiffanys travels Riding the Pink Porridge Black Sea by 1948 Panther Another Cunning Plan Into Africa Wrinklies Wround the World
  • 16. How is a Blog created - Choosing a Name
    • Specific to the journey or the person/people?
    • Will the web address and real name match up?
    • Difficult to mis-hear or mis-spell?
    • Original, memorable, simple, personal?
    • Short and sweet?
    • Not already used by someone else?
  • 17. How is a Blog created - Option One
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  • 22. Detailed User Guide: http://www.horizonsunlimited.com/tstories/mt/docs/mtmanual.shtml
  • 23. Blogging Good Examples Colin & Dee Masters Tiffany Coates
  • 24.  
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  • 26. How is a Blog created - Option Two
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  • 36. How is a Blog created - Option Three
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  • 39. What goes into a good Blog
    • “ The interruptions ARE the journey” (Ted Simon)
    • Why? Where? When? How? What? Who?
    • Just talk…like you’re talking to a friend
    • Light, informal, personal, humourous
    • Informative, useful (for others following you)
    • Sometimes a paragraph, sometimes a page
    • A picture paints a 1,000 words: include photos
    • Be original, but keep it simple
  • 40. How do people discover a Blog to read it
    • Horizons Unlimited! (links and the HUBB)
    • Email & RSS
    • Twitter & Facebook
    • Search Engines
    • Links from other blogs/websites
    • Business cards and word-of-mouth
    • Press coverage
  • 41. Summary and Key Tips
    • Blogs are free and don’t need special skills
    • Choose a good name
    • Create your blog on Wordpress.com but publish excerpts and links on Horizons Unlimited as well
    • Create a backup “user” you can trust
    • Protect your identity: don’t publish too much!
    • Publicise your blog posts on Twitter & Facebook
    • Link to other useful/relevant blogs & websites
    • Be original, keep it simple and enjoy it!
  • 42. In Part Two
    • Looking at WordPress.com in more detail:
      • Colours and Headers
      • Settings and Widgets
      • Categories, Links and Pages
      • Adding Images and Video to Posts
      • Tagging Posts
      • Publicising on Twitter and Facebook
    • Domain Names ( yourname.com )
    • Combining WordPress with a full Website
  • 43. Demystifying the Dark Arts of Travel Blogs and Websites http://motorcycletravellers.wordpress.com