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Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
Augmented Reality presentation of ARworks
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Augmented Reality presentation of ARworks

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This deck was presented on the Marketing on Tour conference by Szabolcs Budahazy, CEO of ARworks

This deck was presented on the Marketing on Tour conference by Szabolcs Budahazy, CEO of ARworks

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  • Good Morning Everyone,My Name is Sab Budahazy – and in the next 30 minutes I’d like to give you a quick overview of Smartohone Augmented Reality and its possibilites in Marketing. Since AR is actually just a type of visual content representation on mobile, lets stat with a couple of figures
  • 2013 1.4 smartphonesTVMobilmarketingHere is the device – companies, agencies are tring to find the way how to use itScreens are getting bigger, networks faster, sensors finer
  • So if you use the XXIstceinturies digital channel and you with Apps you should ocnsiderArYou have to decide to use it or not – to make this decisin you have to know 3 things
  • How to use apps and ArWhy use apps and ArBoth question to e answered
  • We’re moving away from the passive media consumption to the active generation and interacitonNot read but write, not jus view but shoot,AR makes it possible to interact with the real lifeAR adds tetszőleges content to the real lifeDevice of interaction – mobile instead of paper, Tv or PC – always on, always with me, with camera and GPSKnwoing where you are and what you see
  • On the other hand – its nothing special. Its an application with special visual functionVisiual – not tet and much better - its 3D, reflects real things, closer to reality
  • POINT OF REFERENCEExperiencing, enjoying visual content connected to what you see – seeing the adding contentThere are 3 types of AR depending on what is the reference point to which the content is displayedThe refernce point is:-what you seeWhere you areOr simply you
  • POINT OF REFERENCEExperiencing, enjoying visual content connected to what you see – seeing the adding contentThere are 3 types of AR depending on what is the reference point to which the content is displayedThe refernce point is:-what you seeWhere you areOr simply you
  • POINT OF REFERENCEExperiencing, enjoying visual content connected to what you see – seeing the adding contentThere are 3 types of AR depending on what is the reference point to which the content is displayedThe refernce point is:-what you seeWhere you areOr simply you
  • Lets go beck 2 steps again
  • Best way of representing, selling a product - besides showing it in the shop as it is.
  • IdézetésfotófelhőésmontázsVenture beat articleGoogle GlassVisual Evolution:Photo …. Video …. 3D
  • Just for the sake of it – if you’re in the tlekom industry – ehat may you want is just to show what is possibleBut still, it has to make sense – video on product – there are videos which are better full screen
  • Képeketenni ide
  • So if you use the XXIstceinturies digital channel and you with Apps you should ocnsiderArYou have to decide to use it or not – to make this decisin you have to know 3 things
  • Transcript

    • 1. Smartphone Apps in Marketing using Augmented Reality (AR) Sab Budahazy ARworks CEO
    • 2. The Mobile World 1.400.000.000 pcs 3 hours 13.5 bn USD
    • 3. Go Mobile Make Apps Use Augmented Reality (AR)
    • 4. What is AR How to use Why use
    • 5. What is AR?
    • 6. AUGMENTED REALITY Adding multimedia content to the real world through the smartphone’s live camera view
    • 7. Text Content Sound, music Image Video 3D models 3D animation
    • 8. Showreel video Video link: https://www.youtube.com/watch?v=yU1fp4sBk7M
    • 9. Augmented Reality App types • Marker based AR – Adding virtual content to prints, products • GPS based AR – Adding virtual content to locations • Panoramic 360 AR – Immersing users in surroundings
    • 10. Marker – Print Ad
    • 11. Ikea -Video Video Link: https://www.youtube.com/watch?v=vDNzTasuYEw
    • 12. Marker – Billboard
    • 13. Beetle Video Video link: https://www.youtube.com/watch?v=KRA0SZhKNyo
    • 14. Marker - Product
    • 15. Bulmers video Video link: https://www.youtube.com/watch?v=__4MdUB_M7E
    • 16. Augmented Reality App types • Marker based AR – Adding virtual content to prints, products • GPS based AR – Adding virtual content to locations • Panoramic 360 AR – Immersing users in surroundings
    • 17. GPS
    • 18. Vodafone Video Video link: https://www.youtube.com/watch?v=nv2aHbWi0Gk
    • 19. Panorama -360
    • 20. Mercedes Video Video link: https://www.youtube.com/watch?v=b8HO9jD71GA
    • 21. Augmented Reality App types • Marker based AR – Adding virtual content to prints, products • GPS based AR – Adding virtual content to locations • Panoramic 360 AR – Immersing users in surroundings
    • 22. Why use it?
    • 23. Advantages • Smartphone (vs other digital) – Always with the customer – THE interactive digital channel • App (vs mobile web) – Works Off-line – Stays on the phone – Uses sensors, camera, etc • Augmented Reality (vs regular) – Interactive 3D content – Direct link to the product/shop – Long standing effect
    • 24. Visual evolution Text Photo Video 3D/AR Augmented Reality is the same now what moving image was 100 years ago
    • 25. Visual evolution “This is the nicest diamond of the world – you should really buy it” Videolink: https://www.youtube.com/watch?v=FMkRW82GLHk
    • 26. Future
    • 27. How to use it?
    • 28. AR in communication Marker • Interactive products • TV Spot on Citylight • Talking billboards • 3D manuals • Holographic Expo stands GPS • Exclusive content at outlets • Navigation to your shops • Treasure hunt Panoramic • Interior designs • Spectacular places • Virtual shops • Space Travel • Impossible viewpoints
    • 29. AR App Tips Don’t Use AR • just for the sake of it • without any added value • when you can have the same effect without it Do Use AR • design and interaction is important • content is better in 3D • locality is important • customer has to be immersed
    • 30. App Tips Avoid complex games Motivate download with exclusive content Add product connected useful features Advertise
    • 31. Go Mobile Make Apps Use Augmented Reality (AR)
    • 32. Use smartphone apps with augmented reality and other impressive 3D visual technics to win your customer
    • 33. Thank you More examples at the stand outside www.ARworks.com

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