Surviving the post algorithmic organic apocalypse

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We live in a post algorithmic Organic Reality. At any minute, our sites can be penalized or lose 70% of their organic traffic. How to can you survive and thrive in these conditions? This presentation sets out to assist those looking to increase their visibility through these harrowing times.

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  • Your site ranks lower bwcause of the lower quality pages. They bring the entire site down
  • 3 types of links
  • Informational queries and transactional queries
  • No headings in Template or Navigation elements. No more than 1 H1 per page
  • Talk about the canonical tag being introduced before pandaa, before google could enforce duplicate content penalties
  • Talk about the enforcement of panda
  • How to build scalable niche content marketing plan for Link Acquisition.Easily get Relevant Valuable linksone sentence. Basic form
  • Surviving the post algorithmic organic apocalypse

    1. 1. Surviving the Post Algorithmic Organic Apocalypse
    2. 2. Surviving the Post Algorithmic Organic Apocalypse
    3. 3. Surviving the Post Algorithmic Organic Apocalypse
    4. 4. Surviving the Post Algorithmic Organic Apocalypse This Nightmare is Real
    5. 5. Surviving the Post Algorithmic Organic Apocalypse Threat Assessment
    6. 6. Surviving the Post Algorithmic Organic Apocalypse Threat Assessment: Panda • Onsite Content • Quality of Content • Semantic Structure • Missing or Unorganized Content Elements • Misspelled Words • Unnatural Language within Content • % of Cross Domain Duplicate Content • % of Sitewide Duplicate Content • Bounce Rate Metrics Panda affects the entire website. It is not a page by page penalty.
    7. 7. Surviving the Post Algorithmic Organic Apocalypse Threat Assessment: Penguin • Backlink Quality • Backlink Authority • Backlink History • Over-optimized Anchor Text • Paid Links • Link Spam Blog Commenting Forum Profiles Forum Spamming Article Syndication Directory Spam Sitewide Footer Links Paid Links Link Farms Blog Networks
    8. 8. Surviving the Post Algorithmic Organic Apocalypse Threat Assessment: Hummingbird • Parses entire search strings, not just words within strings • Tries to better match search queries to the searcher’s intent • The future of Google • Will force Ecoms to provide non-commercial content
    9. 9. Surviving the Post Algorithmic Organic Apocalypse Threat Assessment: Vince • Pushes big brands higher in rankings • Gives more weight to larger brands
    10. 10. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat
    11. 11. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Optimized H1 Tag>Page Title>Proper Semantic Structure>Quality Content>Proper Navigation>UX>Engaging Content>Fast Page Speed>Proper Canonical Elements>Optimized Crawling & Indexing Elements>Quality Backlinks>Social Shares = Highly Relevant Ranking Signal
    12. 12. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Still the most important Single element for Organic Search
    13. 13. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda • Quality content has a distinguishable flow • Title, Content, heading and all other elements will have a relationship to one another • Content about a subject has predictable words and variations that should be present in the content
    14. 14. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda • One Canonical Site Structure • WWW. • Non-WWW. • HTTP:// • HTTPS:// • /home • /default.aspx • /index.php
    15. 15. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda
    16. 16. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Cross Domain Duplicate Content • Using manufacturer descriptions • Syndicating content • Sharing your content on other sites
    17. 17. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Sitewide Duplicate Content • Site.com/blue-widget • Site.com/category1/blue-widget • Site.com/category2/blue-widget • Site.com/category/widget?color=blue • Site.com/category/widget?color=white • Site.com/category/widget?color=red
    18. 18. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Control Google’s Access
    19. 19. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Control Google’s Access
    20. 20. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Control Google’s Access Search Operators • Site:yoursite.com • Site:yoursite.com “snippet of text” • Site:yoursite.com inurl:search
    21. 21. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Screaming Frog • • • • • • Error Pages Redirects Duplicate/missing Headings Duplicate/Missing Title Tags Canonical Issues Crawling issues
    22. 22. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda
    23. 23. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Action Steps • Set Domain Canonical using 301 Redirect • Set page level Canonicals • Canonical Tag • Robots.txt • Meta Robots Noindex • Nofollow non-useful portions of your site • Account • Wishlist • Search • Checkout Pages • Cross Domain Duplicate Content • Hide pages from Google • Title Tag Optimization • Heading Optimization • No Headings in Navigation • One H1 per page
    24. 24. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Content Performance Ratio # of Pages with Organic Traffic / # of Indexed Pages x 100 2,650 pages bringing in organic traffic on a site with 45,000 pages indexed (2650/45,000)x100=5.89%
    25. 25. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Content Ratio
    26. 26. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Content Ratio
    27. 27. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Penguin/Hummingbird/Vince
    28. 28. True Scalability This is not scale
    29. 29. True Scalability Research. Create. Promote
    30. 30. Hummingbird Connection • Content Consumers need content to consume • Create non-commercial link assets
    31. 31. Penguin Connection • Links to Content Pages = Increased rank for Product pages
    32. 32. Vince Connection • Big Brands create authoritative content • Big Brands have useful content for their consumers
    33. 33. If You Build it They Will Come
    34. 34. Facebook Graph Search
    35. 35. Soovle.com
    36. 36. Soovle.com
    37. 37. Know the Voice of each Niche • Different people in different niches behave differently • Don’t use one niche’s voice in another niche.
    38. 38. Know the Voice of each Niche
    39. 39. Competitive Research Look for Content Identifiers in Competitors' Site Navigation Content Identifiers: • /blog • /articles • /news • /resources • /white-papers
    40. 40. Competitive Research Majestic SEO Find Competitors’ Top Pages Look for Top Pages that are Content based • • • Know what people are linking to Know what people are sharing Know what people are interested in
    41. 41. Content Creation Tools INFOGRAPHICS http://infogr.am/ http://create.visual.ly/ http://piktochart.com/ http://creately.com/ http://www.easel.ly/ CARTOONS http://wordpress.org/plugins/wp-cartoon/installation/ TIMELINES http://timeline.verite.co/
    42. 42. Insert AFC Examples HERE
    43. 43. Easy Whitehat Backlink Wins • • • • MajesticSEO Screaming Frog Check my Links Advanced Search Operators
    44. 44. Competitors’ Broken Links
    45. 45. Competitors’ Broken Links 404 Error 301 Redirect 302 Redirect
    46. 46. Finding Resources through Search Advanced Search Operators • “keyword phrase” inurl:resources • “keyword phrase” intitle:links
    47. 47. Broken Resource Links Chrome Extension: Check My Links bit.ly/VxXHSq
    48. 48. Beyond Links

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