Marketing campagin


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Marketing campagin

  1. 1. An American ‘Chick flick’ staring Jenifer Aniston By Kerry Bond
  2. 2. Press junketsPress junkets are an important part of helping to market a film. Beverly Hilton The Beverly Hilton Hotel located in Beverly Hills, California, is a great place for a press junket. The Beverly Hilton is a popular choice for many awards shows, charity benefits and entertainment and motion picture industry events. Therefore this would be an ideal place and there are plenty of rooms that are spacious and comfortable for this kind of event.Newspaper/TV Channels I would inviteThe Times, The Hollywood Reporter – TA, 15-40. The TA varies for both. People who are interested in the Hollywood sceneMTV, E! – TA, 15-40 roughly.I have chosen this selection of Newspapers and Entertainment channels to attend the pres junkets as I believe they all appeal to my target audience. As well as this they will help to widen the publicity for the film because they are all very popular types of media which will mean more will hear about the film. Due to these being popular it will allow people to realise that the film is worth watching otherwise it wouldn’t be shown/talked about. I have included an newspaper in the UK so that people in the UK are able to hear about the film even though it is mainly based in America. Also E! And MTV are shown in the UK which will eventually lead to the word being spread throughout the UK creating more publicity for the film.
  3. 3. TrailerThe trailer for the Film is probably one of the most important aspects to help market the film. As the film is a 15 certificate the trailer has to be the same. Therefore the trailer will be shown in advert slots that are appropriate for people aged 15+. The best way to advertise the trailer is to choose adverts slots that are in-between programmes or at the start of films that relate or are similar to this ‘Chick Flick’.Advertising slots before Movies“He’s Just Not That Into You” – This film is of the ‘chick Flick’ genre therefore I feel that my Target audience will find it appealing, especially the older people in my target audience ,20-35 , As ‘He’s Just Not that Into You’ Is more for the mature audience.“Friends With Kids”- By showing the trailer before “Friends with Kids” it will encourage the middle aged group in my target audience to see the film, Also because both films are of the same genre.“LettersTo Juliet” – Ideally this would be the best film to show the advert before because it is most similar to the film. It also appeals to the younger generation as well as the older generation therefore helping bring more people to see the film.TV advert slotsThere are a wide range of didn’t TV advert slots that could potentially host the trailer, however the three that I find would be most ideal are:“Gilmore girls” – Gilmore girls is considered to be in the chick flick genre, therefore the audience would be interested in seeing a film of the same genre. It also appeals to the younger and older generation of my target audience.“Vampire Diaries” – Ideal for showing the film in the advert slot, it appeals for my target audience and also has some of the same drama that is in a chick flick film, therefore people will watch to see the new chick flick film.“The OC” – The OC is a typical Chick flick programme, this will instantly help gain publicity for the film if it is put in the advertising slot. It also share the same genre and audience as the film.
  4. 4. PostersThere are many different ways in which to help market a film, Posters are one of the most effective ways. I think that billboards will be the most effective way of displaying these posters. Billboards are huge and more than likely a lot of people take interest in what is displayed on them. These billboards will be placed in busy city centres all over America to gain the most publicity, also one or two in London so that the UK can hear about the film.I will also post a large amount of posters in the subways around New York. Almost 6.5 million people use New York’s subway system every day. It is one of the ten busiest systems in the whole world. The subway system encompasses about 230 miles of routes and has about 470 passenger stations. Therefore a lot of people tend to look at posters whilst waiting for a tube or train, this will help gain an audience. Also Posters will be place in a lot of the metro stations around America.According to The Arbitron Outdoor Study (2005), people spending more time driving in our cars and walking in our cities than ever before. Therefore in greater numbers and for longer periods, America is exposed to outdoor advertisements."According to a recent study by Nielsen Media Research, more than half of digital video recorder users fast forwarded through commercials while watching prime-time network fare.
  5. 5. Viral CampaignViral Campaigns are an ideal way of getting marketing a product. Due to the rise in people using social networks and the internet in general, viral campaigns are most likely to be seen by millions of people each day. WORLD INTERNET USAGE AND POPULATION STATISTICS December 31, 2011 Internet Population Internet Users Penetration Growth Users % World Regions Users ( 2011 Est.) Latest Data (% Population) 2000-2011 of Table Dec. 31, 2000 Africa 1,037,524,058 4,514,400 139,875,242 13.5 % 2,988.4 % 6.2 % Asia 3,879,740,877 114,304,000 1,016,799,076 26.2 % 789.6 % 44.8 % Europe 816,426,346 105,096,093 500,723,686 61.3 % 376.4 % 22.1 % Middle East 216,258,843 3,284,800 77,020,995 35.6 % 2,244.8 % 3.4 % North America 347,394,870 108,096,800 273,067,546 78.6 % 152.6 % 12.0 % Latin America / Carib. 597,283,165 18,068,919 235,819,740 39.5 % 1,205.1 % 10.4 % Oceania / Australia 35,426,995 7,620,480 23,927,457 67.5 % 214.0 % 1.1 % WORLD TOTAL 6,930,055,154 360,985,492 2,267,233,742 32.7 % 528.1 % 100.0 %The internet is available to most people around the world. Also millions of people at every age are using social networking sites which means, guaranteed, a high percentage of my target audience would see the viral campaign. There are endless ways to advertise on the internet and these ways will always be seen by someone. I will create a website for the films which allows people to voice their opinion on the film, see trailers and posters for the film and also see any interviews with cast and crew members that they might find interesting. Due to the website being interactive it will be easy for anyone in the age range of my target audience to find the website easy and accessible. Included in the website will be the release dates and cinema listings for the film in both America and the UK, however the website will be avaiable to America before the UK, due to the film being released there much before being released in the UK.
  6. 6. MerchandisingDue to the nature and genre of the film I don’t think Merchandising will be appropriate for the film. This is because there isn’t really anything that could be passed off as merchandise for the film. However I do believe that Maybe novelty items with quotes from the movie would be a good idea as a merchandising products.