Social Media for Human Resources - Hire, Retain and Leverage Employees

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    Social Media for Human Resources - Hire, Retain and Leverage Employees - Presentation Transcript

    1. Best Companies in the Age of Social Media
      Hiring, Engaging and Leveraging Employees
      …while avoiding potential catastrophes
    2. What is Social Media?
      Facebook
      Twitter
      LinkedIn
      Flickr
      Social Media is a buzz term for a web based conversation that relies on and revolves around media – written, photographed or filmed.
    3. Why Should I Care?
      80% of Americans use social media monthly.
      2/3 of the world’s population uses social networks.
      Time spent on social networks is growing 3 times faster than time spent online.
      *Forrester, The Broad Reach of Social Technologies, August 25, 2009
      *Neilsen, Global Place & Networked Places, 2009
    4. But it has no place in business!
      …yes it does
    5. The best are leveraging this huge opportunity to connect with:
      Customers
      Prospects
      Candidates
    6. …some statistics
    7. Percentage of corporate marketing departments using social media…
      *Association of National Advertisers Study , 2009
    8. Percentage of companies using social media for background checks…
      *Jobvite Survey, 2009
    9. Percentage of companies using social media to recruit talent…
      *Jobvite Survey, 2009
    10. …some scary statistics
    11. 51% of companies fear that social media could be detrimental to employee productivity.
      49% of companies fear that employees’ use of social media could damage their reputation.
      80% of executives view social media as a liability.
      Just 18% of executives can link the results of social media campaigns to an increase in revenue.
      *Ethos Business Law/ Russell Herder Social Media Study , 2009
    12. What to do?
    13. Inaction is NOT an option…
    14. Last month the White House began a job search for a Social Media Archivist.
      …Ready to take this seriously?
      *Mashable, Why the White House is Hiring a Social Media Archivist, 2007
    15. and yet…
      Less than 1 in 3 businesses have a social media policy
      Less than 1 in 10 businesses have conducted social media training
      *Ethos Business Law/ Russell Herder Social Media Study , 2009
    16. Option 1: All Out Ban
      Fear of social media has caused the practice to be banned at these organizations:
    17. Option 2: Embrace Wisely
      While many other organizations have embraced employee use of social media:
    18. Examining the Fears
      Leaks of Confidential Information
      Network Security Threats
      Embarrassing Employee Actions
      Ownership of Content
    19. Upside of Social Media Engagement
      New Marketing and Hiring Channel
      Improved Customer Service
      Better Internal and External Communications
      Transparent Brand Image
    20. They are talking about you…
    21. The Answer
      Don’t ban it...
      Don’t ignore it…
      Embrace!
      Engage!
      Create a Wise Use Policy, to engage effectively. Social media is too great an opportunity to miss because of restrictive company policies, or by burying your head in the sand and pretending it doesn’t exist.
    22. A Wise Use Policy
      Should…
      ENCOURAGE employees to embrace social media.
      EXPLAIN that employees are responsible for everything that they publish on social networks – BOTH professional and personal.
      EXPLICITLY forbid the revealing of confidential company information and any actions that could be considered unprofessional or insulting to customers, colleagues and social connections.
    23. The Bottom Line
      Employees should conduct themselves as they do at work across all social networks, whether personal or professional.
    24. Dumb Social Media
      8% of employers have fired employees for misuse of social media.
      Employee training should include examples of these kinds of mistakes:
    25. More Dumb Social Media
      *TheNextWeb, “Note To Self,” 2009
    26. …and now back to the benefits
    27. @DellOutlet has driven $3 million in sales in the past two years…
      *Twitter 101, Case Study: DellOutlet, 2009
    28. Twitter #hashtag competition led the brand to be mentioned hundreds of thousands of times
    29. This wildly popular series of viral videos increased blender sales by 500%
      *Mashable, “Will It Blend Videos Boost Sales 5x, 2007
    30. Finding Talent with LinkedIn
      Founded: 2002
      Annual Revenue: $100 million
      Number of Users: 45 million
      Post a job to LinkedIn for $195.00
      Be found on LinkedIn’s job boards
      Promote the job to people in your network
       
      Larger corporations may want to consider LinkedIn Talent Advantage, which gives your HR department access to all LinkedIn members.
       
      Companies using LinkedIn to hire:
    31. Finding Talent with Twitter
      Use your company or personal Twitter to notify your network
      Get ReTweeted by friends and colleagues in your network
      Remember to use hashtags- #hiring, #job, #jobs
      Search Twitter Manually:
      http://Search.Twitter.com/
      Twitter Job Search Engines:
      Founded: 2006
      Annual Revenue: N/A
      Number of Users: 18 million
    32. Finding Talent Across Social Media
      Jobvite is an application that your employees can install to search all of their social networks for matches to job openings
      Employees choose whether to act when a match is made
      Software tracks hires, so employees who refer candidates can be rewarded
      Companies using Jobvite:
    33. Train & Retain Talent
      Employees thrive in environments that support open and creative exchanges of ideas.
      Social media creates this environment…
    34. Leverage Talent
      Your employees are good – show them off!
      Assign social media responsibilities to particular employees
      Monitoring, customer service, webinars, blogs and fielding questions
    35. Conclusions
      First define your company’s social media goals
      Increase Sales
      Improve Customer Service
      Decrease Staffing and Training Costs
      Next define the threats
      Security Breach
      Intellectual Property
      Reputation Damage
      Create a Smart Use Policy & engage your employees
    36. SmarterSocialMedia.com
      Twitter.com/SmarterSM
      (888) 400-5995
      Bryce Maddock
      Bryce@SmarterSM.com
      Twitter.com/BryceMaddock

    + Bryce MaddockBryce Maddock, 4 months ago

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