Social Media for Human Resources - Hire, Retain and Leverage Employees

Best Companies in the Age of Social Media
Hiring, Engaging and Leveraging Employees
…while avoiding potential catastrophes

What is Social Media?
Facebook
Twitter
LinkedIn
Flickr
Social Media is a buzz term for a web based conversation that relies on and revolves around media – written, photographed or filmed.

Why Should I Care?
80% of Americans use social media monthly.
2/3 of the world’s population uses social networks.
Time spent on social networks is growing 3 times faster than time spent online.
*Forrester, The Broad Reach of Social Technologies, August 25, 2009
*Neilsen, Global Place & Networked Places, 2009

But it has no place in business!
…yes it does

The best are leveraging this huge opportunity to connect with:
Customers
Prospects
Candidates

…some statistics

Percentage of corporate marketing departments using social media…
*Association of National Advertisers Study , 2009

Percentage of companies using social media for background checks…
*Jobvite Survey, 2009

Percentage of companies using social media to recruit talent…
*Jobvite Survey, 2009

…some scary statistics

51% of companies fear that social media could be detrimental to employee productivity.
49% of companies fear that employees’ use of social media could damage their reputation.
80% of executives view social media as a liability.
Just 18% of executives can link the results of social media campaigns to an increase in revenue.
*Ethos Business Law/ Russell Herder Social Media Study , 2009

What to do?

Inaction is NOT an option…

Last month the White House began a job search for a Social Media Archivist.
…Ready to take this seriously?
*Mashable, Why the White House is Hiring a Social Media Archivist, 2007

and yet…
Less than 1 in 3 businesses have a social media policy
Less than 1 in 10 businesses have conducted social media training
*Ethos Business Law/ Russell Herder Social Media Study , 2009

Option 1: All Out Ban
Fear of social media has caused the practice to be banned at these organizations:

Option 2: Embrace Wisely
While many other organizations have embraced employee use of social media:

Examining the Fears
Leaks of Confidential Information
Network Security Threats
Embarrassing Employee Actions
Ownership of Content

Upside of Social Media Engagement
New Marketing and Hiring Channel
Improved Customer Service
Better Internal and External Communications
Transparent Brand Image

They are talking about you…

The Answer
Don’t ban it...
Don’t ignore it…
Embrace!
Engage!
Create a Wise Use Policy, to engage effectively. Social media is too great an opportunity to miss because of restrictive company policies, or by burying your head in the sand and pretending it doesn’t exist.

A Wise Use Policy
Should…
ENCOURAGE employees to embrace social media.
EXPLAIN that employees are responsible for everything that they publish on social networks – BOTH professional and personal.
EXPLICITLY forbid the revealing of confidential company information and any actions that could be considered unprofessional or insulting to customers, colleagues and social connections.

The Bottom Line
Employees should conduct themselves as they do at work across all social networks, whether personal or professional.

Dumb Social Media
8% of employers have fired employees for misuse of social media.
Employee training should include examples of these kinds of mistakes:

More Dumb Social Media
*TheNextWeb, “Note To Self,” 2009

…and now back to the benefits

@DellOutlet has driven $3 million in sales in the past two years…
*Twitter 101, Case Study: DellOutlet, 2009

Twitter #hashtag competition led the brand to be mentioned hundreds of thousands of times

This wildly popular series of viral videos increased blender sales by 500%
*Mashable, “Will It Blend Videos Boost Sales 5x, 2007

Finding Talent with LinkedIn
Founded: 2002
Annual Revenue: $100 million
Number of Users: 45 million
Post a job to LinkedIn for $195.00
Be found on LinkedIn’s job boards
Promote the job to people in your network

Larger corporations may want to consider LinkedIn Talent Advantage, which gives your HR department access to all LinkedIn members.

Companies using LinkedIn to hire:

Finding Talent with Twitter
Use your company or personal Twitter to notify your network
Get ReTweeted by friends and colleagues in your network
Remember to use hashtags- #hiring, #job, #jobs
Search Twitter Manually:
http://Search.Twitter.com/
Twitter Job Search Engines:
Founded: 2006
Annual Revenue: N/A
Number of Users: 18 million

Finding Talent Across Social Media
Jobvite is an application that your employees can install to search all of their social networks for matches to job openings
Employees choose whether to act when a match is made
Software tracks hires, so employees who refer candidates can be rewarded
Companies using Jobvite:

Train & Retain Talent
Employees thrive in environments that support open and creative exchanges of ideas.
Social media creates this environment…

Leverage Talent
Your employees are good – show them off!
Assign social media responsibilities to particular employees
Monitoring, customer service, webinars, blogs and fielding questions

Conclusions
First define your company’s social media goals
Increase Sales
Improve Customer Service
Decrease Staffing and Training Costs
Next define the threats
Security Breach
Intellectual Property
Reputation Damage
Create a Smart Use Policy & engage your employees

SmarterSocialMedia.com
Twitter.com/SmarterSM
(888) 400-5995
Bryce Maddock
Bryce@SmarterSM.com
Twitter.com/BryceMaddock

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Social Media for Human Resources - Hire, Retain and Leverage Employees

by Bryce Maddock on Sep 30, 2009

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