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Neuromarketing, a functional magnetic resonance imaging (fMRI) research model aiming to optimize advertising strategies, is a rapidly growing subfield of peripheral persuasion marketing. This marketing discipline, mostly populated by marketing, not neurological sciences, experts, is interested in influencing consumers’ to subconsciously remember a product and then act on instinctual urges, resulting in a product purchase. A brief history of neuromarketing techniques that have been used prior to the advent of “neuromarketing” proper (i.e., the use of fMRI tools in marketing research) reveals this field to be primarily rooted in Skinnerian Behaviorism; however, the neurological implications of neuromarketing strategies relies on the unconscious activity of the brain’s pleasure center. This paper reviews the brief history of neuromarketing, the strategies neuromarketers use to influence behavior, and future implications and directions for neuromarketing research.