This document summarizes a presentation given by Bryan O'Rourke at the Hotel Pullman Skipper in Barcelona, Spain from October 8-10, 2014 about technology's influence on the future of the health and fitness sector. The presentation discusses trends in globalism, consumers, and technology that are driving changes in the industry. It argues that technology will significantly impact areas like wearables, quantified self, mobile, cloud computing, and big data and create major opportunities in primary prevention care. The future of the industry depends on embracing these trends and collaborating through strategic alliances.