Technology and the Future Of Health Clubs - Club Industry 2012 Roundtable
 

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Roundtable from Club Industry 2012 with three experts and leaders in the health club business including Chuck Runyon of Anytime, Graham Melstrand of ACE and Kevin Laferriere of FitPro.

Roundtable from Club Industry 2012 with three experts and leaders in the health club business including Chuck Runyon of Anytime, Graham Melstrand of ACE and Kevin Laferriere of FitPro.

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Technology and the Future Of Health Clubs - Club Industry 2012 Roundtable Presentation Transcript

  • 1. INFLUENCE OF TECHNOLOGYCONTENT A GLIMPSE AT TOMORROWS HEALTH CLUBDATE EVENT 10/12/2012 @CLUBINDUSTRY 2012 1
  • 2. CHUCK RUNYON ANYTIME FITNESS GRAHAM MELSTRAND ACE KEVIN LAFERRIERE FITPROROUNDTABLE PANEL - BRYAN O’ROURKE FIT-C CHAIRSCLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB 2
  • 3. content available @bryankorourke.com 3
  • 4. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY3 A GLIMPSE AT TOMORROWS HEALTH CLUB KEY DRIVERSTECHNOLOGYCONSUMERSGLOBALISMBUSINESS IS CHANGING 4
  • 5. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB KEY DRIVERS INTERNET 3 MOBILITY CLOUD PLATFORMSTECHNOLOGY TRENDS 5
  • 6. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB BUYING HABITS & EXPECTATIONS CHANGINGCONSUMER TRENDS 6
  • 7. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB “They will want fitness to be shaped around them. They will ask our industry to become more people-centric.”PHILLIP MILLS - THE FUTURE OFFITNESS WHITE PAPER 7
  • 8. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB HOW WILL THE CLUB INDUSTRY EVOLVE ? "The future will be exciting for those who embrace the technologies that will revolutionize the health club business."MICHAEL BRUNO - CHAIRMAN & CEOOWNER OF STARTRAC & STAIRMASTER BRANDS 8
  • 9. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUBINTEROPERABILITYSTANDARDSTCP/IP - INTERNETWIFI - WIRELESSGSM / TDMA - MOBILEFIT-C MEANS STANDARDS 9
  • 10. CHUCK RUNYON ANYTIME FITNESS GRAHAM MELSTRAND ACE KEVIN LAFERRIERE FITPROROUNDTABLE PANEL - BRYAN O’ROURKE FIT-C CHAIRSCLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB 10
  • 11. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY1. What Do You See As TheBiggest Change In ClubsDue To Technology In ThePast 5 Years ? PANEL CONCENSUS: THE INTERNET HAS MADE MANY MEMEBERS SMARTER AND THE MARKET MORE COMPETITIVE. A GLIMPSE AT TOMORROWS HEALTH CLUB 11
  • 12. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY2. Where Is MemberExperience And ContentDelivery Like Virtual GroupFitness Headed? PANEL CONCENSUS: EXPERIENCES WILL NEED TO BE DELIVERED INSIDE AND OUTSIDE THE CLUBS. ANY WAY THEY MEMBERS WANT. VIRTUAL KIOSKS WILL PLAY A PART. A GLIMPSE AT TOMORROWS HEALTH CLUB 12
  • 13. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY3. The “Wellness”Paradigm and Clubs. HowCan Technology Help ThisBecome A Reality ? PANEL CONCENSUS: LIKE CAR INSURANCE YOUR HEALTH SCORE WILL DETERMINE WHAT YOU PAY FOR CARE. OUTCOMES WILL BECOME A BIG PART OF THE BUSINESS. A SURGE IN WELLNESS COMPETITION FROM OUTSIDE THE INDUSTRY (WALLGREENS) IS COMING. A GLIMPSE AT TOMORROWS HEALTH CLUB 13
  • 14. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY4. What Challenges Do YouSee In Clubs Adopting NewTechnologies? PANEL CONCENSUS: COST ARE A BIG BARRIER TO ADOPTION. IT TAKES A LOT OF MONEY TO TRAIN PEOPLE IN THE USE OF TECHNOLOGY. TECHNOLOGY IS ALSO CHANGING SO FAST THAT INVESTMENTS CAN BECOME OBSOLETE QUICKLY. ITS A CHALLENGE. A GLIMPSE AT TOMORROWS HEALTH CLUB 14
  • 15. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY5. What Do You Think AboutThe Need For Collaboration OnIndustry Standards AndInteroperability ? PANEL CONCENSUS: CONSUMERS ARE LOOKING FOR INTEGRATION. ITS A GOOD IDEA BUT WILL BE HARD TO DO. SO MANY DEVICES EXIST AND SO MUCH IS COMING DOWN THE PIPELINE. VENDORS ARE EACH TRYING TO DO THERE OWN THING. A GLIMPSE AT TOMORROWS HEALTH CLUB 15
  • 16. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY6. What Are Your ThoughtsOn Smartphone And TabletUse In Clubs? PANEL CONCENSUS: THE USE OF SMARTPHONES AND OTHER DEVICES IS HERE TO STAY IN CLUBS. ITS WHAT PEOPLE WANT. THERE IS AN ISSUE OF PRIVACY BUT THAT HAS LESS TO DO WITH TECHNOLOGY ITSELF . WE NEED TO BE CUSTOMER FOCUSED. A GLIMPSE AT TOMORROWS HEALTH CLUB 16
  • 17. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY7. How Is ProfessionalEducation Changing As AResult Of Technology ? PANEL CONCENSUS: TECHNOLOGY IS TRANSFORMING THE WAY PROFESSIONALS CAN LEARN. HOW INFORMATION IS PROVIDED AND HOW CONTENT IS REPURPOSED THROUGH TECHNOLOGY IS REVOLUTIONIZING TRAINING. A GLIMPSE AT TOMORROWS HEALTH CLUB 17
  • 18. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY8. How Are Clubs Using AndGoing To Use Social MediaAnd Digital Marketing ? PANEL CONCENSUS: CLUBS CAN’T HIDE FROM MEMBER SENTIMENTS ANYMORE. PROSPECTS ARE GOOGLING AND SEEING FEEDBACK VIA SOCIAL NETWORKS. EITHER CLUB BRANDS ARE GOING TO ENGAGE WITH AND ADDRESS IT OR THEY ARE GOING TO HAVE A PROBLEM. A GLIMPSE AT TOMORROWS HEALTH CLUB 18
  • 19. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY9. Is Technology An ImportantEnough Pillar In MostIndustry Strategic Thinking ? PANEL CONCENSUS: COACHING AND MOTIVATING ARE THINGS TECHNOLOGY CAN’T DO THAT WELL YET. ITS THE VALUE PARADIGM FOR CLUBS. THE INDUSTRY HAS LEGGED BEHIND OTHERS AND DISRUPTION FROM TECHNOLOGY HAS NOT IMPACTED CLUB BUSINESS MODELS AS MUCH AS THEY WILL IN THE FUTURE. A GLIMPSE AT TOMORROWS HEALTH CLUB 19
  • 20. THANKS ! @CHUCKRUNYON ANYTIME FITNESS @GMELSTRAND ACE @PTONTHENET KEVIN LAFERRIEREROUNDTABLE PANEL - @BRYANKOROURKE FIT-C CHAIRSCLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB 20
  • 21. INFLUENCE OF TECHNOLOGYCONTENT A GLIMPSE AT TOMORROWS HEALTH CLUBDATE EVENT 10/12/2012 CLUB INDUSTRY 2012 21