Technology and the Future of Fitness | Fitlife Club Network 2011

Bryan K. O’Rourke FITLIFE CLUB NETWORK 2011 www.bryankorourke.coma revolution is underway The Impact of what does it mean ? Technology On the what will the future be ? Fitness Industry 1

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Bryan K. O’Rourke FITLIFE CLUB NETWORK 2011 www.bryankorourke.coma revolution is underway The Impact of what does it mean ? Technology On the what will the future be ? Fitness Industry 4

technology & ﬁtness 5

The Impact of Technology OnThe Fitness Industry 6 vast topic

technology one part of a troika7

<3>1 demographic - consumer shifts 4 8

<3>2 globalization 4 9

<3>3 technology 4 10

revolution 11

2 milliontahrir square 12 revolution 4

ﬁtness industry 413

3 points14

1 trends 15

2 businessinnovation 16

3 future17

1st trends 18

technology 19

ray kurzweil 20

21 ray kurzweil

Kurzweil law of accelerating returns22

Gordon Moore number of transistors on a chip will double every two years. “Moore’s Law” 23

1,2,3,4,5,6,7,8,9,10.......2,4, 8,16, 32, 64 ........... 24

technology is progressing muchfaster than you realize 25

fastest adoption everipad $9 billion4th biggest consumer electronic catagory 27

5technology trends to watch 28

1CLOUDCOMPUTING more computing power software as a service greater functionality better ROI less costly 29

2MOBILITY whenever wherever location based functional social 30

31 15 billion devices - 2015

4co-market with fansspread content beyond MobilityFacebook and Twitter Lifestreaming 32

34 Augmented Realitythe digital meetsthe physical world 33

Merger of emotiv Physical & Digitalkinect 34

4SOCIALIZATIONOF THE WEB 35

5 4Gamificationnew ways of doinghighly specializedinexpensivefun 37

digitization of all experience 38

including ﬁtness 39

CONSUMERTRENDSwww.trendwatching.com 40

generosity, caring, authenticity41

3 billion people 30% of economy42

Mobility, Connected, Applications Special Deals43

Online Culture, Online Status 44

500 Million Using Health Apps By 2015 73% Consumers45

INTERESTING 2011 CONSUMER TRENDS WWW.TRENDWATCHING.COM eco-friendly yet superior functionality,design & savings. 46

INTERESTING 2011 CONSUMER TRENDS WWW.TRENDWATCHING.COM US 600 billiondaily geo-spatially tagged transactions 47

INTERESTING CONSUMER TRENDS WWW.TRENDWATCHING.COM Owning isexpensive andunsustainable. 48

consumer & technology trends 49

demography globalism & technology50

what does it 51 mean ? revolution 4

embrace don’t fear 54

we can make a bigger impact 55

what would our zeitgeist be without Google ? 56

2 businessinnovation 57

disruption Of the ten leading vacuum tube companies, none participated in the transistor revolution. 58

"companies that expect a glorious past to shield them from the forces of change driven by advancing technology 59will fail."

64 economics

business model - new models INDUSTRY SUPPLIER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS DEMAND CUSTOMERdigital technologies 65

We are in the era of the humanization of business. Wereliving by small town rules again." Business Is Changing

Supply 67

New Business Models 68

Li & Fung Group retail clothing 70

DemandIndustry Convergence 71

economics - marketbifurcation

Business Models & Trends - Core EconomicsAverage membership dues ﬂat since 1980 2009 Proﬁles of Success Today = $49.95 1980 = About $40.00 43

Business Models & Trends - Core EconomicsAverage membership dues fairly ﬂat since 1980 Car Today = $28,400 | Car 1980 = $7,210 44

"It may be fatal to assume that minor adjustmentsto current business models will keep the ﬁtnessindustry abreast of changing times."http://futureoffitnesswhitepaper.ning.com/ 76

Prevalent Business Models & Trends - Emerginghttp://futureofﬁtnesswhitepaper.ning.com/ factors : aging, industry diversiﬁcation, wellness, cost control 77

new business models 78

collaborative consumption 79

3 future80

different 84

1. non-facilitycompetition will surge 86

Nike Running88

OutsideIndustry Convergence 89

2. facilities willdeliver new models 90

4 ps’ Of MarketingProduct = Experience, Co-CreatedPrice = New Value ExchangesPlace = Marriage of Digital & Physical 24/7Promotion = Conversation or Engagement 91

Financial Services Industry92 measure not # of branches

Hi-Tech Hi-Touch93

technology platforms 24/7 service & support94

3. “wellness”increasingly emerges 96

Head - Traditional Fitness Industry Long Tail - New Wellness Space 97

4. extant market will continue to bifurcate and niche 101

Prevalent Business Models & Trends - Emerginghttp://futureofﬁtnesswhitepaper.ning.com/ factors : aging, industry diversiﬁcation, wellness, cost control 102

Bifurcation of the market - Ray Algar Modelhttp://www.oxygen-consulting.co.uk/ 103

ﬁnal point 104

vision to think different 105

thank you all content available @ 106

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http://thefutureoffitness.wordpress.com	11
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Technology and the Future of Fitness | Fitlife Club Network 2011

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Technology and the Future of Fitness | Fitlife Club Network 2011 — Presentation Transcript