Technology and the Future of Fitness | Fitlife Club Network 2011

3,687 views
3,531 views

Published on

Presented at the 2011 summer conference in Bend, Oregon for the FitLife Club Network, this presentation provides a view to the future of the health club and fitness industries.

Published in: Technology, Business

Technology and the Future of Fitness | Fitlife Club Network 2011

  1. 1. Bryan K. O’Rourke FITLIFE CLUB NETWORK 2011 www.bryankorourke.coma revolution is underway The Impact of what does it mean ? Technology On the what will the future be ? Fitness Industry 1
  2. 2. this presentation was sponsored by 2
  3. 3. all bryan’s content available @ 3
  4. 4. Bryan K. O’Rourke FITLIFE CLUB NETWORK 2011 www.bryankorourke.coma revolution is underway The Impact of what does it mean ? Technology On the what will the future be ? Fitness Industry 4
  5. 5. technology & fitness 5
  6. 6. The Impact of Technology OnThe Fitness Industry 6 vast topic
  7. 7. technology one part of a troika7
  8. 8. <3>1 demographic - consumer shifts 4 8
  9. 9. <3>2 globalization 4 9
  10. 10. <3>3 technology 4 10
  11. 11. revolution 11
  12. 12. 2 milliontahrir square 12 revolution 4
  13. 13. fitness industry 413
  14. 14. 3 points14
  15. 15. 1 trends 15
  16. 16. 2 businessinnovation 16
  17. 17. 3 future17
  18. 18. 1st trends 18
  19. 19. technology 19
  20. 20. ray kurzweil 20
  21. 21. 21 ray kurzweil
  22. 22. Kurzweil law of accelerating returns22
  23. 23. Gordon Moore number of transistors on a chip will double every two years. “Moore’s Law” 23
  24. 24. 1,2,3,4,5,6,7,8,9,10.......2,4, 8,16, 32, 64 ........... 24
  25. 25. technology is progressing muchfaster than you realize 25
  26. 26. 26
  27. 27. fastest adoption everipad $9 billion4th biggest consumer electronic catagory 27
  28. 28. 5technology trends to watch 28
  29. 29. 1CLOUDCOMPUTING more computing power software as a service greater functionality better ROI less costly 29
  30. 30. 2MOBILITY whenever wherever location based functional social 30
  31. 31. 31 15 billion devices - 2015
  32. 32. 4co-market with fansspread content beyond MobilityFacebook and Twitter Lifestreaming 32
  33. 33. 34 Augmented Realitythe digital meetsthe physical world 33
  34. 34. Merger of emotiv Physical & Digitalkinect 34
  35. 35. 4SOCIALIZATIONOF THE WEB 35
  36. 36. 36
  37. 37. 5 4Gamificationnew ways of doinghighly specializedinexpensivefun 37
  38. 38. digitization of all experience 38
  39. 39. including fitness 39
  40. 40. CONSUMERTRENDSwww.trendwatching.com 40
  41. 41. generosity, caring, authenticity41
  42. 42. 3 billion people 30% of economy42
  43. 43. Mobility, Connected, Applications Special Deals43
  44. 44. Online Culture, Online Status 44
  45. 45. 500 Million Using Health Apps By 2015 73% Consumers45
  46. 46. INTERESTING 2011 CONSUMER TRENDS WWW.TRENDWATCHING.COM eco-friendly yet superior functionality,design & savings. 46
  47. 47. INTERESTING 2011 CONSUMER TRENDS WWW.TRENDWATCHING.COM US 600 billiondaily geo-spatially tagged transactions 47
  48. 48. INTERESTING CONSUMER TRENDS WWW.TRENDWATCHING.COM Owning isexpensive andunsustainable. 48
  49. 49. consumer & technology trends 49
  50. 50. demography globalism & technology50
  51. 51. what does it 51 mean ? revolution 4
  52. 52. 52
  53. 53. 53
  54. 54. embrace don’t fear 54
  55. 55. we can make a bigger impact 55
  56. 56. what would our zeitgeist be without Google ? 56
  57. 57. 2 businessinnovation 57
  58. 58. disruption Of the ten leading vacuum tube companies, none participated in the transistor revolution. 58
  59. 59. "companies that expect a glorious past to shield them from the forces of change driven by advancing technology 59will fail."
  60. 60. 60
  61. 61. 61
  62. 62. 62
  63. 63. 63
  64. 64. 64 economics
  65. 65. business model - new models INDUSTRY SUPPLIER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS DEMAND CUSTOMERdigital technologies 65
  66. 66. We are in the era of the humanization of business. Wereliving by small town rules again." Business Is Changing
  67. 67. Supply 67
  68. 68. New Business Models 68
  69. 69. 69
  70. 70. Li & Fung Group retail clothing 70
  71. 71. DemandIndustry Convergence 71
  72. 72. 72
  73. 73. economics - marketbifurcation
  74. 74. Business Models & Trends - Core EconomicsAverage membership dues flat since 1980 2009 Profiles of Success Today = $49.95 1980 = About $40.00 43
  75. 75. Business Models & Trends - Core EconomicsAverage membership dues fairly flat since 1980 Car Today = $28,400 | Car 1980 = $7,210 44
  76. 76. "It may be fatal to assume that minor adjustmentsto current business models will keep the fitnessindustry abreast of changing times."http://futureoffitnesswhitepaper.ning.com/ 76
  77. 77. Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 77
  78. 78. new business models 78
  79. 79. collaborative consumption 79
  80. 80. 3 future80
  81. 81. 81
  82. 82. 82
  83. 83. 83
  84. 84. different 84
  85. 85. 485
  86. 86. 1. non-facilitycompetition will surge 86
  87. 87. 87
  88. 88. Nike Running88
  89. 89. OutsideIndustry Convergence 89
  90. 90. 2. facilities willdeliver new models 90
  91. 91. 4 ps’ Of MarketingProduct = Experience, Co-CreatedPrice = New Value ExchangesPlace = Marriage of Digital & Physical 24/7Promotion = Conversation or Engagement 91
  92. 92. Financial Services Industry92 measure not # of branches
  93. 93. Hi-Tech Hi-Touch93
  94. 94. technology platforms 24/7 service & support94
  95. 95. 95
  96. 96. 3. “wellness”increasingly emerges 96
  97. 97. Head - Traditional Fitness Industry Long Tail - New Wellness Space 97
  98. 98. 98
  99. 99. 99
  100. 100. 100
  101. 101. 4. extant market will continue to bifurcate and niche 101
  102. 102. Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 102
  103. 103. Bifurcation of the market - Ray Algar Modelhttp://www.oxygen-consulting.co.uk/ 103
  104. 104. final point 104
  105. 105. vision to think different 105
  106. 106. thank you all content available @ 106

×