Your SlideShare is downloading. ×
0
Bryan K. O’Rourke                                                       FILEX 2011                                        ...
technology & fitness         2
The Impact of Technology OnThe Fitness Industry                   3                        vast topic
technology        one part of           a troika4
<3>1    demographic - consumer shifts                              4                  5
<3>2      globalization                      4            6
<3>3      technology                   4          7
revolution    8
2 milliontahrir square     9          revolution                   4
fitness industry             410
3 points11
1 trends           12
2 businessinnovation             13
3 future14
1st trends             15
technology    16
ray kurzweil     17
18     ray kurzweil
Kurzweil     law of accelerating                 returns19
Gordon Moore                    number of transistors                     on a chip will double                         ev...
1,2,3,4,5,6,7,8,9,10.......2,4, 8,16, 32, 64 ...........             21
technology is progressing muchfaster than you realize                  22
23
fastest adoption everipad $9 billion4th biggest consumer electronic catagory                                24
5technology trends to watch           25
1CLOUDCOMPUTING        more computing power                   software as a service                    greater functionali...
2MOBILITY                whenever wherever                    location based                         functional           ...
28   15 billion devices - 2015
4co-market with fansspread content beyond        MobilityFacebook and Twitter         Lifestreaming                       ...
34                         Augmented                               Realitythe digital meetsthe physical world   30
Merger of                                  emotiv                          Physical &                           Digitalkin...
4SOCIALIZATIONOF THE WEB             32
33
5 4Gamificationnew ways of doinghighly specializedinexpensivefun                     34
4    35
digitization of all experience              36
including fitness                   37
CONSUMERTRENDSwww.trendwatching.com                        38
generosity, caring,          authenticity39
3 billion people     30% of economy40
Mobility, Connected,     Applications Special Deals41
Online Culture, Online Status    42
500 Million Using     Health Apps By 2015         73% Consumers43
INTERESTING 2011                          CONSUMER TRENDS                           WWW.TRENDWATCHING.COM eco-friendly yet...
INTERESTING 2011                           CONSUMER TRENDS                            WWW.TRENDWATCHING.COM    US 600 bill...
INTERESTING CONSUMER                               TRENDS                       WWW.TRENDWATCHING.COM   Owning isexpensive...
consumer & technology trends             47
demography      globalism &      technology48
what does it   49 mean ?   revolution                  4
50
51
embrace don’t fear        52
we can make a bigger impact             53
what would the zeitgeist be without Google ?           54
2 businessinnovation             55
disruption    Of the ten leading vacuum tube companies,  none participated in the transistor revolution.                  ...
"companies that expect a glorious past to shield     them from the forces of change driven by                advancing tec...
58
59
60
61
62   economics
business model - new models          INDUSTRY          SUPPLIER                  PARTNER                       CUSTOMER   ...
We are in the era of the humanization of business. Wereliving by small town rules again."           Business Is           ...
Supply         65
New Business Models   66
67
Li & Fung Group        retail clothing                  68
DemandIndustry Convergence                69
70
economics - marketbifurcation
"It may be fatal to assume that minor adjustmentsto current business models will keep the fitnessindustry abreast of changi...
Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/   factors : aging, industry diversi...
new business models         74
collaborative consumption            75
76
3 future77
78
79
80
different    81
482
1. non-facilitycompetition will surge          83
84
Nike Running85
OutsideIndustry Convergence   86
2. facilities willdeliver new models         87
4     ps’ Of MarketingProduct = Experience, Co-CreatedPrice = New Value ExchangesPlace = Marriage of Digital & Physical 24...
Financial Services                  Industry89     measure not # of branches
Hi-Tech     Hi-Touch90
technology platforms     24/7 service & support91
92
3. “wellness”increasingly emerges         93
Head - Traditional Fitness Industry         Long Tail - New Wellness Space             94
95
96
97
4. extant market will     continue to bifurcate and niche          98
Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/   factors : aging, industry diversi...
Bifurcation of the market - Ray Algar Modelhttp://www.oxygen-consulting.co.uk/                                      100
final point    101
we need vision to think      differently           102
thank you   all content available @ 103
Upcoming SlideShare
Loading in...5
×

Technologies Impact On The Future Of Fitness - FILEX 2011

1,739

Published on

Bryan O'Rourke shared this presentation at FILEX 2011 in Sydney, Australia on the impact technology will and is having on the fitness and health club industry. To learn more visit bryankorourke.com .

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,739
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
26
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Technologies Impact On The Future Of Fitness - FILEX 2011"

  1. 1. Bryan K. O’Rourke FILEX 2011 www.bryankorourke.coma revolution is underway The Impact of what does it mean ? Technology On the what will the future be ? Fitness Industry 1
  2. 2. technology & fitness 2
  3. 3. The Impact of Technology OnThe Fitness Industry 3 vast topic
  4. 4. technology one part of a troika4
  5. 5. <3>1 demographic - consumer shifts 4 5
  6. 6. <3>2 globalization 4 6
  7. 7. <3>3 technology 4 7
  8. 8. revolution 8
  9. 9. 2 milliontahrir square 9 revolution 4
  10. 10. fitness industry 410
  11. 11. 3 points11
  12. 12. 1 trends 12
  13. 13. 2 businessinnovation 13
  14. 14. 3 future14
  15. 15. 1st trends 15
  16. 16. technology 16
  17. 17. ray kurzweil 17
  18. 18. 18 ray kurzweil
  19. 19. Kurzweil law of accelerating returns19
  20. 20. Gordon Moore number of transistors on a chip will double every two years. “Moore’s Law” 20
  21. 21. 1,2,3,4,5,6,7,8,9,10.......2,4, 8,16, 32, 64 ........... 21
  22. 22. technology is progressing muchfaster than you realize 22
  23. 23. 23
  24. 24. fastest adoption everipad $9 billion4th biggest consumer electronic catagory 24
  25. 25. 5technology trends to watch 25
  26. 26. 1CLOUDCOMPUTING more computing power software as a service greater functionality better ROI less costly 26
  27. 27. 2MOBILITY whenever wherever location based functional social 27
  28. 28. 28 15 billion devices - 2015
  29. 29. 4co-market with fansspread content beyond MobilityFacebook and Twitter Lifestreaming 29
  30. 30. 34 Augmented Realitythe digital meetsthe physical world 30
  31. 31. Merger of emotiv Physical & Digitalkinect 31
  32. 32. 4SOCIALIZATIONOF THE WEB 32
  33. 33. 33
  34. 34. 5 4Gamificationnew ways of doinghighly specializedinexpensivefun 34
  35. 35. 4 35
  36. 36. digitization of all experience 36
  37. 37. including fitness 37
  38. 38. CONSUMERTRENDSwww.trendwatching.com 38
  39. 39. generosity, caring, authenticity39
  40. 40. 3 billion people 30% of economy40
  41. 41. Mobility, Connected, Applications Special Deals41
  42. 42. Online Culture, Online Status 42
  43. 43. 500 Million Using Health Apps By 2015 73% Consumers43
  44. 44. INTERESTING 2011 CONSUMER TRENDS WWW.TRENDWATCHING.COM eco-friendly yet superior functionality,design & savings. 44
  45. 45. INTERESTING 2011 CONSUMER TRENDS WWW.TRENDWATCHING.COM US 600 billiondaily geo-spatially tagged transactions 45
  46. 46. INTERESTING CONSUMER TRENDS WWW.TRENDWATCHING.COM Owning isexpensive andunsustainable. 46
  47. 47. consumer & technology trends 47
  48. 48. demography globalism & technology48
  49. 49. what does it 49 mean ? revolution 4
  50. 50. 50
  51. 51. 51
  52. 52. embrace don’t fear 52
  53. 53. we can make a bigger impact 53
  54. 54. what would the zeitgeist be without Google ? 54
  55. 55. 2 businessinnovation 55
  56. 56. disruption Of the ten leading vacuum tube companies, none participated in the transistor revolution. 56
  57. 57. "companies that expect a glorious past to shield them from the forces of change driven by advancing technology 57will fail."
  58. 58. 58
  59. 59. 59
  60. 60. 60
  61. 61. 61
  62. 62. 62 economics
  63. 63. business model - new models INDUSTRY SUPPLIER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS DEMAND CUSTOMERdigital technologies 63
  64. 64. We are in the era of the humanization of business. Wereliving by small town rules again." Business Is Changing
  65. 65. Supply 65
  66. 66. New Business Models 66
  67. 67. 67
  68. 68. Li & Fung Group retail clothing 68
  69. 69. DemandIndustry Convergence 69
  70. 70. 70
  71. 71. economics - marketbifurcation
  72. 72. "It may be fatal to assume that minor adjustmentsto current business models will keep the fitnessindustry abreast of changing times."http://futureoffitnesswhitepaper.ning.com/ 72
  73. 73. Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 73
  74. 74. new business models 74
  75. 75. collaborative consumption 75
  76. 76. 76
  77. 77. 3 future77
  78. 78. 78
  79. 79. 79
  80. 80. 80
  81. 81. different 81
  82. 82. 482
  83. 83. 1. non-facilitycompetition will surge 83
  84. 84. 84
  85. 85. Nike Running85
  86. 86. OutsideIndustry Convergence 86
  87. 87. 2. facilities willdeliver new models 87
  88. 88. 4 ps’ Of MarketingProduct = Experience, Co-CreatedPrice = New Value ExchangesPlace = Marriage of Digital & Physical 24/7Promotion = Conversation or Engagement 88
  89. 89. Financial Services Industry89 measure not # of branches
  90. 90. Hi-Tech Hi-Touch90
  91. 91. technology platforms 24/7 service & support91
  92. 92. 92
  93. 93. 3. “wellness”increasingly emerges 93
  94. 94. Head - Traditional Fitness Industry Long Tail - New Wellness Space 94
  95. 95. 95
  96. 96. 96
  97. 97. 97
  98. 98. 4. extant market will continue to bifurcate and niche 98
  99. 99. Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 99
  100. 100. Bifurcation of the market - Ray Algar Modelhttp://www.oxygen-consulting.co.uk/ 100
  101. 101. final point 101
  102. 102. we need vision to think differently 102
  103. 103. thank you all content available @ 103
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×