Strategies And Tips To Maximize Facebook For Health Clubs

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Strategies And Tips To Maximize Facebook For Health Clubs

  1. 1. Strategies and Tactics toMaximize FacebookWould you like an avalanche of customerssinging your praises every day?bryankorourke.com
  2. 2. Strategies and Tactics to Maximize Facebook | bryankorourke.comwww.bryankorourke.com Facebook
  3. 3. Strategies and Tactics to MaximizeFacebook | bryankorourke.com five key topics
  4. 4. A Few Thoughts Before We Get Started | bryankorourke.comBefore We Start
  5. 5. All Of Today’s Content And MoreIs Here | bryankorourke.comwww.bryankorourke.com Bryan K. O’Rourke
  6. 6. Before We Get Started - DiverseTopic & Audience | bryankorourke.com I’m Not Going To Cover Everything so contact me for customized advice
  7. 7. Before We Get Started - A Warning | bryankorourke.com WARNING! if your health club isn’t clean, customer service isn’t excellent, and members aren’t happy, social media will not help you - itFacebook Isn’t A Silver Bullet will hurt you.
  8. 8. Before We Get Started - AWarning | bryankorourke.comwww.unitedbreaksguitars.com
  9. 9. Before We Get Started - A Warning | bryankorourke.comGary Vaynerchuk 9
  10. 10. Before We Get Started - Transparency & Authenticity | bryankorourke.comwww.bryankorourke.com The New Consumer
  11. 11. Before We Get Started - UsefulResources | bryankorourke.com Get This Useful Guide http://www.slideshare.net/truthdefender/facebook-best-practice-guide
  12. 12. Before We Get Started - UsefulResources | bryankorourke.com Get This Useful Guide
  13. 13. Strategies and Tactics to MaximizeFacebook | bryankorourke.com Overview 1. Marketing Strategy 2. Building Presence 3. Advertising 4. Getting Viral 5. Points Of Emphasis 13
  14. 14. Adding Facebook To Your Marketing Strategy | bryankorourke.com What Is It ? concentrate limited resources on the greatest opportunities to increase sales and 1 achieve a sustainable competitive advantage.Point Is To Build Your Business - Retention
  15. 15. Adding Facebook To Your Marketing Strategy | bryankorourke.combig mistake: Do You Know ? failing to plan 1. Target Audience 2. Objective 3. Content Strategy 4. Who & When 5. Response Plan 6. Measuring Results
  16. 16. Marketing Strategy - An Example | bryankorourke.com What’s The Strategy ?www.bryankorourke.com
  17. 17. Marketing Strategy - An Example | bryankorourke.com Who, Where, What, & How • Reach 1,200 instructor registrants – Cool Video Content $500.00 – Targeted Facebook Ads 600.00 – Customized URL www.lonestar2011.com 8.00 – Mobile Landing Site Free – SMS Marketing 160.00 – Total Campaign $1,268.00Bryan K. O’Rourke
  18. 18. Content Is King ! www.wooshii.comwww.bryankorourke.com www.lonestar2011.com video
  19. 19. Mobilized IntegratedWebsite - FREE www.lonestar2011.com
  20. 20. Mobilized IntegratedWebsite - FREE
  21. 21. Event Outcomes Thus Far June 23 - 3 Week Campaign Ads 254,000 Impressions Ads 2,500 Clicks Over 2,000 New Page “Likes” Over 200 New Registrants (Now 812 In Total) www.lonestar2011.com
  22. 22. Adding Facebook To Your Marketing Strategy | bryankorourke.comTo Enable Facebook You Must ResourceIt And Integrate It Into Your OverallMarketing.
  23. 23. How To Build Your FacebookPresence | bryankorourke.com 2 Presence
  24. 24. Engage Your Members By Using TheRight Tools | bryankorourke.comThe Platform Is ImportantCreate A User ExperiencePage Not A Profile 24
  25. 25. Engage Your Members By Using TheRight Tools | bryankorourke.com 25
  26. 26. Facebook Presence - Promote Your Page Everywhere | bryankorourke.comEmail SignaturesPrint AdsFront Desk SignIntegrated In Web Site Make Sure You Have A 26 Vanity URL
  27. 27. Facebook Presence - Promote YourPage QR Codes | bryankorourke.com 27
  28. 28. Facebook Presence - Use Places &Promote Check-Ins | bryankorourke.com 28
  29. 29. How To Build Your Facebook Presence - Content | bryankorourke.com Use A Product Like Google Reader To Identify Good Content To ShareBryan K. O’Rourke
  30. 30. How To Build Your FacebookPresence - Content | bryankorourke.com Use A Product Like bit.ly To Track What Information Is Getting Most Consumed 30
  31. 31. How To Build Your Facebook Presence - Content | bryankorourke.com Pictures & Video AreBest Content 31
  32. 32. How To Build Your Facebook Presence - Content | bryankorourke.comBryan K. O’Rourke
  33. 33. How To Build Your FacebookPresence - Content | bryankorourke.com Use Tools Like www.animoto.com www.imovie.com 33
  34. 34. Advertising On Facebookbryankorourke.com 3
  35. 35. Advertising On Facebook bryankorourke.comwww.bryankorourke.com 3 Facebook Ads
  36. 36. Advertising On Facebookbryankorourke.com www.facebook/ads 36
  37. 37. Getting Viral With Facebookbryankorourke.com 4
  38. 38. Getting Viral With Facebookbryankorourke.comWhat Does Viral Mean ?Viral marketing, viral advertising, ormarketing buzz are buzzwords referring tomarketing techniques that use pre-existingsocial networks to produce increases in brandawareness or to achieve other marketingobjectives (such as product sales) throughself-replicating viral processes, analogous tothe spread of viruses or computer viruses. 38
  39. 39. Getting Viral With Facebookbryankorourke.com How Do You Achieve It ? 1.Your Following 2.Your Interaction 3.Your Content 4.Your Headline 5.Timing 6.Give Away Something 39
  40. 40. A Few Facebook Tips To Emphasizebryankorourke.com 5 4
  41. 41. A Few Tips | Be Wary Of “Experts”bryankorourke.com don’t hire a marketing firm 41
  42. 42. A Few Tips | Use The Resources bryankorourke.comThe Official Facebook Channel Get This Useful Guide http://www.slideshare.net/truthdefender/facebook-best-practice-guide 42
  43. 43. A Few Tips | Get A Platformbryankorourke.com 43
  44. 44. A Few Tips | Keep Your Eyes OpenFor What’s Coming | bryankorourke.com 44
  45. 45. Strategies and Tactics to MaximizeFacebook | bryankorourke.com Wrap Up 1. Marketing Strategy 2. Building Presence 3. Advertising 4. Getting Viral 5. Remember Tips 45
  46. 46. A Few Tips | Let Me Know How ICan Help You | bryankorourke.com follow me for the latest & contact me for help www.bryankorourke.com 46
  47. 47. Thank You !Strategies and Tactics toMaximize FacebookWould you like an avalanche of customerssinging your praises every day?bryankorourke.com

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