Strategies And Tactics To Maximize Facebook
 

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Presented At The 2011 Gold's Gym Convention This Presentation Covers 5 Basic Topics That Help Health Club, YMCA, Other Fitness Facilities And Any Business To Maximize Facebook.

Presented At The 2011 Gold's Gym Convention This Presentation Covers 5 Basic Topics That Help Health Club, YMCA, Other Fitness Facilities And Any Business To Maximize Facebook.

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Strategies And Tactics To Maximize Facebook Presentation Transcript

  • 1. Strategies and Tactics toMaximize FacebookWould you like an avalanche of customerssinging your praises every day?bryankorourke.com
  • 2. Strategies and Tactics to Maximize Facebook | bryankorourke.comwww.bryankorourke.com Facebook
  • 3. Strategies and Tactics to MaximizeFacebook | bryankorourke.com five key topics
  • 4. A Few Thoughts Before We Get Started | bryankorourke.comBefore We Start
  • 5. All Of Today’s Content And MoreIs Here | bryankorourke.comwww.bryankorourke.com Bryan K. O’Rourke
  • 6. Before We Get Started - DiverseTopic & Audience | bryankorourke.com I’m Not Going To Cover Everything so contact me for customized advice
  • 7. Before We Get Started - A Warning | bryankorourke.com WARNING! if your health club isn’t clean, customer service isn’t excellent, and members aren’t happy, social media will not help you - itFacebook Isn’t A Silver Bullet will hurt you.
  • 8. Before We Get Started - AWarning | bryankorourke.comwww.unitedbreaksguitars.com
  • 9. Before We Get Started - A Warning | bryankorourke.comGary Vaynerchuk 9
  • 10. Before We Get Started - Transparency & Authenticity | bryankorourke.comwww.bryankorourke.com The New Consumer
  • 11. Before We Get Started - UsefulResources | bryankorourke.com Get This Useful Guide http://www.slideshare.net/truthdefender/facebook-best-practice-guide
  • 12. Before We Get Started - UsefulResources | bryankorourke.com Get This Useful Guide
  • 13. Strategies and Tactics to MaximizeFacebook | bryankorourke.com Overview 1. Marketing Strategy 2. Building Presence 3. Advertising 4. Getting Viral 5. Points Of Emphasis 13
  • 14. Adding Facebook To Your Marketing Strategy | bryankorourke.com What Is It ? concentrate limited resources on the greatest opportunities to increase sales and 1 achieve a sustainable competitive advantage.Point Is To Build Your Business - Retention
  • 15. Adding Facebook To Your Marketing Strategy | bryankorourke.combig mistake: Do You Know ? failing to plan 1. Target Audience 2. Objective 3. Content Strategy 4. Who & When 5. Response Plan 6. Measuring Results
  • 16. Marketing Strategy - An Example | bryankorourke.com What’s The Strategy ?www.bryankorourke.com
  • 17. Marketing Strategy - An Example | bryankorourke.com Who, Where, What, & How • Reach 1,200 instructor registrants – Cool Video Content $500.00 – Targeted Facebook Ads 600.00 – Customized URL www.lonestar2011.com 8.00 – Mobile Landing Site Free – SMS Marketing 160.00 – Total Campaign $1,268.00Bryan K. O’Rourke
  • 18. Content Is King ! www.wooshii.comwww.bryankorourke.com www.lonestar2011.com video
  • 19. Mobilized IntegratedWebsite - FREE www.lonestar2011.com
  • 20. Mobilized IntegratedWebsite - FREE
  • 21. Event Outcomes Thus Far June 23 - 3 Week Campaign Ads 254,000 Impressions Ads 2,500 Clicks Over 2,000 New Page “Likes” Over 200 New Registrants (Now 812 In Total) www.lonestar2011.com
  • 22. Adding Facebook To Your Marketing Strategy | bryankorourke.comTo Enable Facebook You Must ResourceIt And Integrate It Into Your OverallMarketing.
  • 23. How To Build Your FacebookPresence | bryankorourke.com 2 Presence
  • 24. Engage Your Members By Using TheRight Tools | bryankorourke.comThe Platform Is ImportantCreate A User ExperiencePage Not A Profile 24
  • 25. Engage Your Members By Using TheRight Tools | bryankorourke.com 25
  • 26. Facebook Presence - Promote Your Page Everywhere | bryankorourke.comEmail SignaturesPrint AdsFront Desk SignIntegrated In Web Site Make Sure You Have A 26 Vanity URL
  • 27. Facebook Presence - Promote YourPage QR Codes | bryankorourke.com 27
  • 28. Facebook Presence - Use Places &Promote Check-Ins | bryankorourke.com 28
  • 29. How To Build Your Facebook Presence - Content | bryankorourke.com Use A Product Like Google Reader To Identify Good Content To ShareBryan K. O’Rourke
  • 30. How To Build Your FacebookPresence - Content | bryankorourke.com Use A Product Like bit.ly To Track What Information Is Getting Most Consumed 30
  • 31. How To Build Your Facebook Presence - Content | bryankorourke.com Pictures & Video AreBest Content 31
  • 32. How To Build Your Facebook Presence - Content | bryankorourke.comBryan K. O’Rourke
  • 33. How To Build Your FacebookPresence - Content | bryankorourke.com Use Tools Like www.animoto.com www.imovie.com 33
  • 34. Advertising On Facebookbryankorourke.com 3
  • 35. Advertising On Facebook bryankorourke.comwww.bryankorourke.com 3 Facebook Ads
  • 36. Advertising On Facebookbryankorourke.com www.facebook/ads 36
  • 37. Getting Viral With Facebookbryankorourke.com 4
  • 38. Getting Viral With Facebookbryankorourke.comWhat Does Viral Mean ?Viral marketing, viral advertising, ormarketing buzz are buzzwords referring tomarketing techniques that use pre-existingsocial networks to produce increases in brandawareness or to achieve other marketingobjectives (such as product sales) throughself-replicating viral processes, analogous tothe spread of viruses or computer viruses. 38
  • 39. Getting Viral With Facebookbryankorourke.com How Do You Achieve It ? 1.Your Following 2.Your Interaction 3.Your Content 4.Your Headline 5.Timing 6.Give Away Something 39
  • 40. A Few Facebook Tips To Emphasizebryankorourke.com 5 4
  • 41. A Few Tips | Be Wary Of “Experts”bryankorourke.com don’t hire a marketing firm 41
  • 42. A Few Tips | Use The Resources bryankorourke.comThe Official Facebook Channel Get This Useful Guide http://www.slideshare.net/truthdefender/facebook-best-practice-guide 42
  • 43. A Few Tips | Get A Platformbryankorourke.com 43
  • 44. A Few Tips | Keep Your Eyes OpenFor What’s Coming | bryankorourke.com 44
  • 45. Strategies and Tactics to MaximizeFacebook | bryankorourke.com Wrap Up 1. Marketing Strategy 2. Building Presence 3. Advertising 4. Getting Viral 5. Remember Tips 45
  • 46. A Few Tips | Let Me Know How ICan Help You | bryankorourke.com follow me for the latest & contact me for help www.bryankorourke.com 46
  • 47. Thank You !Strategies and Tactics toMaximize FacebookWould you like an avalanche of customerssinging your praises every day?bryankorourke.com